IT market in Poland 2008 Development forecast for

Transcription

1 IT market in Poland 2008 Development forecast for Publication date: July 2008 th Update available from 25 of March 2009 Language: English, Polish

2 A word from the author: Poland s continuing strong economic growth, increasing investment activity and rising disposable incomes foster the development of the IT industry. Higher salaries and growing affluence of Polish consumers contribute to the fact that over the last several years sales of computers laptops and desktops have been breaking new records. IT equipment is the main driving force behind the Polish IT market, generating a half of the industry s value. Software makers, especially those specializing in products and services to small and medium-sized companies, also point at a notable improvement of the business climate, evident in the two-digit growth of IT suppliers revenues. Certain signs of revival can be seen in the segment of public tenders held by state and local governments authorities. The latter start to pay more attention to investing in something more than just purchase or exchange of hardware. To sum up, the Polish IT market is strong. Yet, it has to deal with the rising cost of salaries, shortage of staff, falling margins and problems with profitability. Companies listed on the WSE may also be concerned about the decline in their share prices, caused by the slump in world markets. On the other hand, maybe all these phenomena make it an opportune moment to effect mergers and acquisitions or can encourage large foreign players to enter the Polish IT market. Paweł Olszynka, Head IT&Telecoms Analyst 2

3 PMR MarketInsight Methodology This report was prepared using PMR's MarketInsight Methodology. PMR MarketInsight is a methodology developed by PMR which assists in the complex preparation of industry reports. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the information collected in order to obtain a true picture of the market in question. It also contains special procedures to follow in the case of incomplete market. PMR MarketInsight precisely defines report content and structure. Industry reports prepared using PMR MarketInsight are based on information from a variety of available statistical, industry (specialist press, the internet), general and official sources as well as information from PMR's own database and primary research independently carried out by PMR. The sources we use are individually tailored to each project. PMR MarketInsight is the result of over 10 years of experience in conducting industry analysis on Central and Eastern European markets. PMR MarketInsight M e t h o d o l o g y 3

4 The largest segments of the software market in 2007 were operating systems and office software. Report description IT market in Poland 2008 provides an all-embracing study of the sector, with a detailed and up-to-date analysis of market trends and value, examining the IT sector as a whole, as well as its particular segments. It is a must-read for anyone involved or interested in the market, be it as an active player or a researcher, consultant or investor. It also presents market development forecasts, with special attention given to the three vertical segments of the IT industry: hardware, software and IT services. Results of survey conducted among Poland s largest IT companies see how to order IT market in Poland 2008 contains exhaustive and reliable information obtained from PMR s Research ( publicly available sources, interviews with experts in the field, and the fifth edition of our survey carried out on the management staff of the 200 largest IT companies in Poland. Forecasts are based on past IT market data, past and anticipated macroeconomic data, available information on IT market trends, as well as market development tendencies observed in other countries. In forming market development forecasts, we also took into account the performance and future strategies of key players in particular segments of the sector, and the expected impact of new players that are about to appear on the market. 4

5 Key sections Section one contains a global analysis of the Polish IT sector. It presents data regarding its size, structure, its current situation and major development trends. It also provides crucial information on investment possibilities within the market, taking into account its particular sectors. This section also places the Polish IT market in the context of other European countries and forecasts market development trends for It then discusses the institutional framework of the market, as well as M&A operations of Polish IT companies. Finally, it contains data concerning the 30 leading players on the Polish IT market, as well as key capital groups. In 2007 the Polish IT market recorded the highest growth rate in 8 years. Section two contains the results of a survey carried out by PMR Research in May and June 2008, on the management staff of the 200 leading Polish IT companies. This comprehensive survey, which represents 90% of the Polish IT market revenue, provides reliable, first-hand information on the sector, and clearly reflects the current situation on the market. Section three has been devoted to the Polish computer hardware market: its size and growth rate, its current shape and development trends. Specific segments of the hardware market are discussed in detail, such as the computer market, the monitor market, the printing equipment market, the PDA market, as well as the market of hard disks, mainboards and processors. This section also presents development forecasts concerning the Polish computer hardware market for A list of the largest IT distributors in Poland can also be found in this section. see how to order 5

6 2008 brought another spectacular takeover on the Polish IT market. Section four includes crucial information on the software market. It provides data regarding its size, growth rate, current situation and development trends according to particular segments of the market: the ERP software market, the CRM market, the business intelligence software market, databases and the office applications market. This is followed by development forecasts for the software market for Section five concerns the IT services market: its size, growth rate, its current situation and development trends. It also provides details regarding particular segments of the market, such as integration services, technical support, implementation services, outsourcing services, consulting services, installation and training services. We then present development forecasts for in the Polish IT services market. see how to order 6

7 Report overview Following a description of the methodology employed in the report, IT market in Poland 2008 provides an in-depth overview of the Polish IT sector, taking into account the following elements: nmarket size and structure ncurrent situation and development trends ninvestment possibilities according to specific sectors na comparison with the IT market in other European countries nmarket development forecasts for nthe market s institutional environment nm&a operations of Polish IT companies ninformation on the 30 most important players and key capital groups on the Polish IT market. Representatives of top 200 IT firms in Poland expect the market to expand by approx. 15% in The report then analyses the situation on the hardware market, with special emphasis on the following aspects: nmarket size and growth dynamics nforecasts for ncurrent situation and development trends nextra: IT distribution market in Poland (list nsituation in the following segments of the market: of the largest distributors) uthe computer market nextra: server virtualisation development. uthe monitor market uthe printing equipment market uthe PDA market uthe hard disc, mainboard and processor market see how to order 7

8 8 The largest IT companies operating in Poland agree that in 2008 the sharpest growth will be seen in the IT services segment of more than 20% yoy. see how to order This is followed by an analysis of the software market, focusing on the following factors: nmarket size and growth dynamics ncurrent situation according to the following segments of the market: uthe ERP software market uthe CRM market uthe business intelligence software market udatabases uthe office applications market nforecasts for nextra: computer games market in Poland. We then analyse the IT services market, and particularly the following elements: nmarket size and growth dynamics ncurrent situation and development trends ncurrent situation according to the following segments: uintegration services utechnical support uimplementation services uoutsourcing services uconsulting services uinstallation services utraining services nforecasts for nextra: IT outsourcing development perspectives.

9 IT market in Poland 2008 contains vital information for anyone involved or interested in the IT market in Poland, and particularly for: ntop management and marketing departments of companies active on the Polish IT market, or those considering launching their operations in Poland nconsulting, research and analytical companies ntelecommunications companies nbrokerage houses, banks and investment funds ngovernment institutions, embassies and organisations involved in the sector. In 2007 the Polish IT market reached the value of PLN 24bn. see how to order 9

10 Selected PMR Clients: 10

11 About PMR PMR Publications ( provides reliable market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region, in particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. PMR Publications offers both free and paid subscription newsletters, internet news portals and in-depth reports. To find out more about Poland and Central Eastern European countries please visit and as well as the regional and national sector portals dedicated to construction ( IT and telecom ( ( and pharma ( PMR Publications is a division of PMR ( a publishing, consulting and market research company providing information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. With highly skilled staff, top ranked web sites and over 13 years of experience, PMR is one of the largest companies of its type in the region. PMR Ltd. Sp. z o.o., ul. Supniewskiego 9, Krakow, Poland Questions about ordering? Contact our sales department: tel. /48/ fax /48/ sales@pmrcorporate.com

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