Infosys Enterprise Gamification Platform

Transcription

1 Infosys Enterprise Gamification Platform

2 Gamification = Influencing the user engagement!! Digital Engagement technique to Motivate People to change their Behaviors by combining the usage of Game Mechanics {Points, Badges, Leaderboards, etc.} and Experience Design {Game play, Story line} How people THINK How people LEARN How people BEHAVE How people ACT Belief Capabi lity Attitude Work culture 2

3 Infosys Enterprise Gamification Platform Key Features Allows enterprises to build engaging user experiences by applying principles of Game mechanics to enterprise applications Platform provides rich Gamification API functionality, configuration app. as a foundational capability to rapidly Gamify apps. Multi tenant platform supporting multiple applications across the enterprise. Provides unified gamification experience to the end user. Metrics based behavioral management Ability to score user activity /behavior User Challenges or Missions Treasure Hunt Literacy Module Rewards - Points redemption Metaphors Rules definition & customization Iterative Gamification using concepts like Sprint Display user leaderboards, Badges, Levels, Notifications Integrated user profiles Analytics & Rich Reporting Over 150+ REST services Built in Multi tenancy Gamify many Apps. 3

4 Infosys Enterprise Gamification Platform Key Features Configure game mechanics Treasure Hunt Built in Multi Tenancy User ranking, Badges, Levels Missions and Challenges 150+ REST services Leaderboard Activity Scoring Analytics and Reporting Iterative Gamification Integrated User Profiles Learning Modules Metaphors Fantasy Games 4

5 iegp is deployed for various B2C, B2E and B2B scenarios A leading US insurance company has deployed iegp for communicating with Teen drivers to improve safe driving Implement support desk operator effectiveness solution for a Large Financial Global Client Implement Knowledge Management solution for a Large Agriculture Business Finacle Youth Banking is leveraging iegp to drive teen onboarding, engagement and financial awareness Infosys Command Center-Virtual Ops has integrated iegp to drive engagement with Support Desk staff Gamified Financial Advisor SLAs for a large financial institution Gamified operator safety, efficiency for Machine operators of a large mining company Infosys Encore is driving Reuse across various accounts using gamification principles enabled through iegp Infosys Accelerate is driving employee engagement and fun at work using Gamification techniques enabled through iegp 5

6 Case Studies 6

7 Driving Reuse in Infosys using Gamification Techniques Business Metric Make Reuse as part of Execution culture in the unit Improve consumption and contribution of reusable and domain assets in the unit Reward and recognize the right behaviors on reuse Gamification Experience Game mechanics leveraged are points to measure activity, badges for milestone achievements and recognition, quizzes and treasure hunt to increase awareness 25% Increase in employee productivity 65% Improvement in asset contribution 85% Coverage on Adoption and sustainability 7

8 Youth Banking-Getting Banks to the Teens Business Metric Engage actively & directly an entire generation[gen Y (12-18 years)] with banks which currently are not. Gamification Experience Provide the generation with all virtual kind of digital experience driven by Gamification concepts. Reward their suitable behavior for instance Setting up a goal for new Bike. Doing a financial transaction online. Inviting their friends. Playing quizzes to know about product/new features etc Downloads in first month (Android) 1200 Downloads in first month(ios) 4.1/5 App rating on google play 8

9 Gamification to improve heavy equipment operators performance Business Metric Improve the vigilance of their mining operators. improve speed and payload adopt safe practices and minimize machine damage Motivate operator with transparent KPI s and peer competition. Gamification Experience Defined game mechanics points, badges, levels (5 progressive levels) and leaderboard. Defined the personas to incentivize using game mechanics (Off Highway Truck Driver, Wheel Loader Operator) Business Benefits Incentivizing sustainable operating practices Increasing transparency around operator performance and improvement Leveraging technology as a service to end customers Creating brand loyalty by extending the manufacturer s interaction to the end user 9

10 Gamification to improve bank branches net-new money process Business Metric Improve the effectiveness of their banking branches net-new money process. Improve inter-lob referrals. Increase participation in key activities motivated by increased compensation along with transparent KPI s and peer competition. Gamification Experience Defined the personas to incentivize using game mechanics (Financial Advisors, Relationship Managers Defined game mechanics points, badges, levels (5 progressive levels) and leaderboard Business Benefits Enabling increased LOB accountability and cross-functional partnerships Increasing transparency around FSA performance and improvement markers Leveraging technology to motivate and incentivize FSAs Increasing net-new money through gained efficiencies. 10

11 Thank You 2017 Infosys Limited, Bengaluru, India. All Rights Reserved. Infosys believes the information in this document is accurate as of its publication date; such information is subject to change without notice. Infosys acknowledges the proprietary rights of other companies to the trademarks, productnames and such other intellectual property rights mentioned in thisdocument. Except as expressly permitted, neither thisdocumentation nor any part of it may be reproduced, stored in a retrieval system, or transmitted in anyformor byanymeans, electronic, mechanical, printing,photocopying,recordingorotherwise, withoutthepriorpermission ofinfosyslimitedand/oranynamed intellectualpropertyrightsholdersunderthisdocument.