EVENT REPORT 2018 FREE FROM FUNCTIONAL AND INGREDIENTS MAY 2018 STOCKHOLM EUROPEAN TRADE EVENT ON

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1 EVENT REPORT MAY 2018 STOCKHOLM PARALLEL WITH: EUROPEAN TRADE EVENT ON FREE FROM FUNCTIONAL AND INGREDIENTS

2 PART 1 - INTRODUCTION Introduction The 6th edition of Free From Functional Food Expo was held from Wednesday 16th until Thursday 17th of May at Kistamässan Exhibition Center, Stockholm, Sweden. The most important figures regarding Free From Functional Food Expo 2018 are included in this Event Report. After the 6th edition, we are able to present figures compared to the 5th edition and also a realistic prediction for the 7th edition in Market Research The results of the Event Report were retrieved from questionnaires conducted amongst Visitors and Exhibitors of this years edition. Furthermore, interviews were done with founding members, top preselected speakers at the conferences and well - known marketing analysts and consultants. The analysis was executed with the support of N200, an independent market research- and registration center, specialized in exhibitions and events. Exhibitor Profile In total, 306 exhibitors participated at the Free From Functional Food Expo The exhibitors are free-from food manufacturers, organic food manufacturers, vegan food manufacturers, brand owners and/or private label, wholesalers, distributors, traders and other free-from solution providers like Ingredient manufacturers who are active in the European free-from and functional food markets from the following free from functional categories: the Lactose Free Adilac no Lign, Food From Finland, Food Ingredients 1st and several European National Coeliac Societies represented by the Association of European Coeliac Societies (AOECS). The AOECS informed trade visitors and mobilized their national free from business networks. During the exhibition a successful Matchmaking Program was organised. An increasingly important partner at the event is the Enterprise Europe Network (EEN), supported by the EU Commission. Enterprise Europe Network facilitated more than 250 one-on-one meetings by their Matchmaking program which is available online at the official show website 3 months prior to the opening of the trade fair. These meetings were held in the Matchmaking Area or at the exhibitors booth. Matchmaking meetings are free of charge. Visitors Profile In total, visitors from 49 different countries attended the Free From Functional Food Expo 2018! The exhibition attracts a high quality target group. Visitors are buyers, specifiers from large and smaller retail, manufacturers, food service, bio-, health, convenient stores and other free-from distribution channels. The visitors are looking for free from, organic, vegan, functional food products and solutions. Entrance to Free From Food Functional Expo 2018 was possible by Pre-registration at the official websites freefromfoodexpo.com, freefromfoodingredients.com, functionalfoodexpo.com and through distribution of several printed and digital invitation tickets by the Organizer and the Exhibitors. Visitors could also make use of on-site registration at the venue. Gluten free Lactose free Dairy Free Probiotics Functional Soy free Dietary Beverages Protein Snacks Vegan free from Organic food Certified/Non-Certified Palm Oil Free Yeast free Food Supplements Protein Supplements Wheat free Sugar free Sport Bars Isotonic Instant Beverages Egg free Fat free Sports Nutrition Nutritional Supplements No sugar GM free Nutrition s And many more No additives Vitamins Omega 3 Less Sugar The Exhibitors are looking for a trading, knowledge and a networking platform where they can do focused business with potential buyers and specifiers from small and large Retail, Manufacturers, Food Service, Bio-, Health and Convenient Stores. The exhibition is supported by ABCD Nutrition who also sponsored the Lactose Free Conference Theater and the Free From Food Theater. The Free From Functional Food Expo partnered up with

3 PART 2 - VISITOR ANALYSIS Number of Visitors: Wednesday 16th of May Thursday 17th of May Countries of Origin People of 49 different countries attended the event. Total number of visitors 4.143* *The number of visitors has not been counted on the basis of the number of visits, but on the number of individual persons. E.g. if one person entered the exhibition twice (on the same day, or another day), this will only count as one visitor. Algeria Argentina Australia Austria Belgium Brazil Canada Chile China Curaçao Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland India Ireland Israel Italy Japan Korea Lebanon Lithuania Macedonia Malta Morocco Norway Poland Portugal Romania Russian Federation Slovenia South Africa Spain Suriname Sweden Switzerland Thailand The Netherlands Turkey Ukraine United Arab Emirates United Kingdom United States

4 VISITOR ANALYSIS What is your company s main activity? 4 % Import - Export / Trade 6 % Supermarket / Hypermarket 40 % Food Manufacturer 48 % Food Store / Retailer 2 % Other 20% Partially Overall, how well did you meet your company s objectives at the expo? 40% 34% Almost completely How important is it to your business to visit the Free From / Functional Food? 24 % Extremely important 70 % Somewhat important 6 % Not very important 100% 100% 46% Completely What is your job function? 36 % Purchasing Manager 28 % Category Manager 5 % Brand Manager 12 % Buyer Private Label 6 % Product technologist 13 % Other Did your visit influence you to make any purchasing decisions or enabled you to find a new supplier you would have otherwise not found? 59 % I have found new suppliers 33 % I am considering purchasing items/orders 4 % I ve placed orders at the exhibition 4 % Other What are the main objectives for attending this show? 70 % To keep up to date with new products 34 % To look for specific product information 65 % To meet potential business partners 60 % To look for innovation What kind of purchasing role do you have in your company? 66 % Sole responsibility 31 % Joint responsibility 3 % Advisory influence

5 How do you experience the look/quality of the show and its Exhibitors? 6% Moderate 100% Please rate the show on the following aspects: Quality of Exhibitors 23 % Excellent 65 % Good 10 % Neutral 3 % Average 1% Poor 30% High quality 64% Good What are the Free From categories of your interest? 58 % Gluten Free 55 % Ingredients 53 % Vegan 51 % Organic / Bio 40 % Dairy Free 38 % Lactose Free 35 % Sugar Free 32 % Proteins 20 % Supplements 18 % Soy Free 17 % Private Label 15 % Egg Free 13 % Nutrients 11 % Vitamins 5 % Others What are the products of your interest? 44 % Snacks 40 % Ingredients 34 % Dry Food 30 % Bread 28 % Functional 26 % Confectionary 26 % Beverages 25 % Cereal 24 % Dairy 22 % Ready Meals 21 % Frozen 21 % Pasta 20 % Flour 20 % Fresh 19 % Fine Food 18 % Gourmet 17 % Seasonings 16 % Baby food 15 % Chilled 14 % Canned 12 % Meat 9 % Laboratory 6 % Kosher 4 % Other i.e.

6

7 EXHIBITOR ANALYSIS What was/were your primary reason(s) for exhibiting at the show? 25 % Introducing new products or services 95 % Meeting new prospective customers 28 % Meeting existing customers 20 % Finding agents/representatives 0 % Making direct sales 0 % Other, namely: Have you made new business contacts at the show? 100 % Yes 0 % No How do you rate the quality of the visitors? 25 % Very good 70 % Good 5 % Moderate 0 % Poor How do you experience the look/quality of the show and its Exhibitors? 14 % High quality 81 % Good 5 % Moderate 0 % Poor 0 % Comments: What was your experience with the Matchmaking program? 4 % Excellent 25 % Good 16 % Average 2 % Poor In case you did not make sales during the event, do you expect to make sale after the event? 53 % I did not take part in the Matchmaking program 100 % Yes 0 % No Were there enough visitors attending the exhibition? 7 % Yes, I am very satisfied 43 % Yes, I am satisfied 44 % Yes, there were just enough visitors 5 % No, there were not enough visitors 1 % No, there were far too few visitors 34% Positive Rebookings made during the exhibition: 16% Not yet 100% 15% Contract 35% Pre- booking

8 FREE FROM FUNCTIONAL FOOD INGREDIENTS 2018 STOCKHOLM, SWEDEN

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