GUIDE HEA

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2 Companies are often overwhelmed by the field of digital health. From digital and med device companies to biotechnology and pharmaceutical companies, there is a struggle to cut through the noise of numerous digital offerings in order to identify a clear corporate digital health strategy. With nearly $8 billion invested in over 500 digital health companies in 2016 alone, the inflow of ideas and opportunities is growing rapidly. The difficulty in identifying the correct strategic goals is twofold. Digital health companies are originated and initially operate in a world separate from the life sciences industry, with an aim to solve a problem rather than a goal of fitting into a healthcare ecosystem Digital and life sciences companies are playing catch up and get lost in the weeds by looking into how the digital health offerings can enable their portfolio or product strategy rather than thinking of digital health strategy separately as a whole The reality is that by 2030, there will be clear digital health leaders, and the need to articulate, create, and execute on a long term strategy in the digital health space is evermore present today

3 Healthcare IT Enterprise Health What is Digital Health? Analytics Support Real World Data Wellness apps AI and Deep Learning Bioinformatics Connected Health Wearables Population Health Management Digital Therapeutics Cloud Computing Patient Engagement Remote Monitoring Value Based Care - Classifications distract companies from identifying strategic direction

4 Key to a Winning Strategy in Digital Health is to evaluate digital health opportunities through a healthcare ecosystem Criteria to Classify Strategy Positioning Intellectual Property Patient Need Physician Adoption

5 Bucket One Goal Customer Opportunity Intellectual Property Bucket Two Bucket Three

6 \ Opportunities patient stratification tools medtech wearables for better trial design clinician interaction portals for efficient trials data visualization for drug discovery EMR systems mobile apps connected to medical devices lab analytics, data analytics real world data Customer Company IP Protection not central to strategy technological capabilities Goals enable better clinical decisions connectivity data utilization data collection and analysis product development & sales pharmaceutical biotechnology diagnostics

7 Opportunities apps and tools measuring health data enable patients track health info and manage disease \ no link to treatment recommendations inform and educate patients on health patient-physician interaction communication tools and portals including telemedicine physician search tools simplification of access to EHR systems drug compliance, prevention recommendations tools enabling physicians to make informed decisions such as drug to drug interaction tools and easy access to guidelines at discretion of FDA green for reference materials educational tools concierge clinics tech companies telecommunications hospitals health systems Goals IP Protection not central to strategy first to market best consumer experience largest user base patient engagement and experience concierge medicine 21st century healthcare provider not for diagnosis or monitoring Customer Consumers

8 Opportunities \ Tools for diagnosis and monitoring of disease wearable med-tech genetic screening bioinformatics for patient data analysis, diagnosis treatment recommendations big data analytics to predict outcomes digital therapeutics in CNS high hurdles including data validation Customer pharmaceutical biotechnology digital and technology expertise with regulators including FDA, FTC Goals Precision medicine disruptive diagnostic tools digital therapeutics patient analysis diagnosis, monitoring IP key to protect IP expand IP portfolio

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