Disrupt or Be Disrupted in the API Economy

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1 Disrupt or Be Disrupted in the API Economy John MATOGO University Relations Leader for East Africa IBM

2 Our digital world 2

3 Digital is changing everything we have known 40 Zettabytes of unstructured data by Billion connected devices by Percent of workloads on cloud by

4 Digital is forcing us to unlearn & learn again Where we run our workloads does not matter any more Way we interact with our customers is constantly evolving How we understand our data from simple queries to deep Q&A and cognitive insights 4

5 Avoiding Disruption Means Businesses Must Modernize: Development Applications Architecture Security Service Mgmt Drive speed, agility and innovation through refactored app development environments Create new customer and partner interactions through updated application infrastructure and operations Enable flexibility and scale through an interaction tier supporting microservice creation and API best practices Secure modern infrastructures, applications and platforms that span on-premise and in cloud Ensure visibility, performance and manage software lifecycles through cloud operations and service management IBM Corporation 5

6 APIs power digital transformation Social media is being created through Web APIs Cloud resources are exposed and controlled through Web APIs API Things are being designed with open Web APIs Social APIs Cloud APIs provide developers with a new world of capabilities Internet of Things Mobile Digital Mobile apps are built on Web APIs Big Data Big data sources and analytics are accessible through Web APIs 6

7 Exposing service capabilities as APIs to drive unprecedented growth Not having an API today is like not having a website in the 1990s stores (800) ###s web sites 11 Google billion Maps API calls 300% / day growth vs 20% MapQuest 19 billion API calls / day 28 Netflix billion now API available calls / month over 250 device types 14 billion API calls / day 12 60% billion listings API on calls ebay.com / month added via their API Over 80% of all traffic via API saves Over > 500 $500K/year billion objects with cloud stored storage in cloud storage 7

8 API Economy journey 3 rd party services Public developers Partner developers Partner APIs Internal developers Private APIs Public APIs Hackathons Innovate, Motivate, Iterate Enterprise data, Application logic Systems of Record 8

9 Limitless possibilities Strategy Role Goal Example Involve external innovation Monetize my services Monetize my data Extend beyond my brand Create new partnerships Enhance my brand Rapidly collaborate API provider API provider API provider API provider API provider and consumer API provider API provider and consumer Generate ideas by collaborating with developers Create new revenue stream through selling access to services Create new revenue stream through selling access to data Conduct business directly in markets where I don t have brand permission Create new business synergy Provide new services to extend value of brand Quickly form new partnerships Retailer uses APIs to run Hackathon to create new Mobile apps Travel Company selling core services to niche travel agent Newspaper selling access to headlines, photos, videos Fashion retailer appealing to different segment Restaurants and Taxis cooperating over pickups Toilet tissue company Events e.g. Olympics 9

10 Academy Millennials World-class Program Career-based Education IBM Copyright 2016

11 Career Paths aligned with Global Demand Extensive market research integrating IT Careers in High Demand with IBM Key Offerings Academy Cognitive Data Science Enterprise Apps Digital Business Watson Cognitive Specialist Big Data Developer Mobile Application Developer Business Process Analyst Data Warehouse Analyst Mobile Application Administrator Business Process Developer Busines Intelligence Analyst Cloud Application Developer Digital Marketing Specialist Predictive Analytics Analyst Cloud Solution Administrator Omni-channel Supply Chain Specialist Cyber Security Security Intelligence Analyst Application Security Specialist

12 The choice is yours Disrupted? Disruptor? ibm.com/apiconnect 1 2

13 Disrupt or Be Disrupted in the API Economy John MATOGO University Relations Leader for East Africa IBM

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