1 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

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1 1 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

2 ORACLE PRODUCT LOGO Fusion Transactional BI & BI Applications - ein perfektes Team Björn Ständer, Director Business Development, Business Intelligence Oracle Deutschland B.V. & Co. KG 3 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

3 Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 4 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

4 Agenda BI in Fusion Overview Oracle BI Applications (OBIA) for Fusion Financials Oracle Transactional BI (OTBI) for Fusion Financials OTBI & OBIA ein perfektes Team 5 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

5 BI in Fusion Overview 6 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

6 BI in Fusion Applications Real Time Historic Forward Looking Oracle Transactional BI (OTBI) Real time, self service reporting directly off Fusion Apps data Pre-packaged content covering major Fusion Applications Built on Oracle BI EE technology Oracle BI Applications (OBIA) Advanced Analytics Unlimited historical analysis, including trending and cross-domain insight Pre-packaged data warehouse, ETL, metrics and interactive dashboards Available for EBS, PeopleSoft, JD Edwards, Siebel. Extending to Fusion Apps Built on Oracle BI EE technology Financial statements, sales territory planning, project performance, and more built on Essbase technology Whitespace analysis built on Real-Time Decisions and Oracle Data Mining technologies 7 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

7 Comprehensive Business Insight Analysis Requirements Span OTBI and OBIA Role Use Case Transactional BI (OTBI) Analytic BI (OBIA) AP Clerk Managing Workload Checks the number of pending invoices AP Manager Managing Team Efficiency Checks # of pending invoices, # of Clerks available Average # of invoices processed daily by a clerk over the past two quarters Finance Manager Managing Approvals Checks number of past due payables as of now Average aging of payables & related interest penalties for past few quarters CFO Managing Liquidity Current Payables & Unapplied Payments vs. Current Receivables & Unposted Invoices Trend of Working Capital and Liquidity Ratio over the past few quarters Cross Functional Data Sources Data Mgmt Homogeneous Fusion Applications-centric Granular Views No data movement Single semantic model with conformed dimensions Data Availability Real Time Periodic Heterogeneous Multiple/disparate applications Data warehouse w/transactional detail Persisted data, Bulk and incremental 8 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

8 Analytics for Fusion Applications Provides Answers to All Your Business Questions Executive Management Sales Executives, CFO Department Mgrs. AP/AR Manager, General Accounting Manager Individual Contributors Buyer, Planner, Credit Analyst, Accountant Operational Users AP/AR Specialist, Warehouse Manager What is Happening? Oracle Transactional BI (OTBI) What Happened? Why Did This Happen? Business Intelligence Foundation What Will Happen? Oracle BI Applications (OBIA) Specialized Analytics What Should Happen? 9 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

9 Fusion Analytics - BI Architecture Pre Packaged Reports & Dashboards Self-Service Query & Reporting BI Foundation Fusion Embedded Analytics BI Presentation Layer: Best Practice Library of pre-built dashboards, dashboard pages, reports, metrics, and subject areas for ad-hoc queries OBIA Common Enterprise Information Model OBIA Data Warehouse OTBI Finance HCM SCM Procure Project CRM Real Time Queries BI Common Semantic Model: Supports highly aggregated trending and real-time transaction listings from a single query model Legacy & 3 rd Party Oracle EBS Financials ETL Periodic Updates BI View Objects Fusion GL BI View Objects: Are single source of truth for BI Represent facts and dimensions Implement Apps data security Handle MLS 10 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

10 BI in Fusion Applications Pre-Built Analytics Content Coverage Pillar Transactional BI* Analytic Applications* Financials Human Capital Management Supply Chain Management Procurement Project Portfolio Management Customer Relationship Management AP, AR, GL, Sub-ledger Accounting, Cash Management, Fixed Assets Core HR, Absence, Performance Management, Payroll, Goals, Compensation, Benefits, Profile Management Inventory, Shipping, Receiving, Costing, PIM, DOO Purchasing, Self Service Procurement, Sourcing Project Foundation, Costing, Billing, Control Core Sales, Forecasting, Territory Management, Quota Management, Sales Prediction Engine, Core Marketing, Leads and Opportunity Landscape, Customer Interactions, PRM, Incentive Compensation AP, AR, GL, Profitability, Fixed Assets Core HR, Absence, Performance Management, Accruals, Payroll, Transfers Inventory, Shipping, Receiving, Costing, PIM, DOO Purchasing, Self Service Procurement, Supplier Portal, Sourcing Project Foundation, Costing, Billing, Control, Profitability, Commitments, Cross Charge Core Sales, Forecasting, Territory Management, Quota Management, Sales Prediction Engine, Core Marketing, Leads and Opportunity Landscape, Customer Interactions, Customer Data Quality, PRM * Items in RED are NEW areas in Fusion V1. Items in BLACK have already been available to Apps Unlimited customers 11 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

11 Fusion Application User Experience Transaction Dashboards Transaction Pages Fusion Application User Embedded tabs Ad hoc Analysis BI Catalog Standard Reports Statutory, Formatted Reports Dashboards Scorecards 12 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

12 Application/BI Dashboards & Home Pages Mashup of Reports and Portlets Personalize role based Home Page Combine context aware BI and transactional content Navigate BI actions to related Fusion Applications information 13 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

13 Reports and Analytics Work Area Access Entire BI Catalog Browse and view entire BI Catalog Access personal & shared reports Launch BI tools for advanced actions Create new reports with BI Composer 14 Copyright 2011, Oracle and/or its affiliates. All rights reserved. 14

14 Embedded Analytics in Transaction Pages Contextual, Relevant, Actionable Embed Analytics within the Fusion Applications business processes Enable better decisions with relevant, context aware Analytics 15 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

15 All Analytic Applications Work on BI Mobile 16 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

16 Oracle BI Applications for Fusion Applications 17 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

17 Oracle BI Applications Analysis Spanning Heterogeneous Sources in a Conformed Model Sales Marketing Procurement and Spend Financials Service and Contact Center Loyalty CRM ANALYTICS Price Customer Data Management* Human Resources ERP ANALYTICS Supply Chain & Order Management Projects Product Information Management* ORACLE BI FOUNDATION * New for Fusion Applications AND OTHER OPERATIONAL AND ANALYTIC SOURCES 18 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

18 Financial Analytics Components 1 Pre-built warehouse with over 20 star-schemas 3 designed for analysis and reporting on financial analytics Pre-mapped metadata, including embedded best practice calculations and metrics for financial analysts, executives and other business users Presentation layer Logical business model Physical sources 2 Pre-built ETL to extract data from a large number of operational tables and load it into the DW, sourced from PSFT, Oracle EBS, JD Edwards, Fusion and other sources 4 A best practice library of 500+ pre-built metrics, 40+ intelligent dashboards, 270+ reports and several alerts for CFO, Finance Controller, Financial Analyst and AR/AP Managers 19 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

19 Role-Based Best Practices Provide Relevant and Actionable Insight for Everyone Financial Analytics - Key Objectives and Questions by Role Controllers and F&A Managers VP of Finance and CFO Department Managers Optimizing Management of Financial Performance How can I reduce the time it takes to generate periodic financial statements and reports? How can I get early notification of material events? Actionable Insight for Improving Shareholder Value Which business units and product lines are enhancing company profitability and which are detracting from it? How effectively are we managing our payables to our key suppliers? How is DSO being impacted by certain customers and by each receivables aging bucket? How can I get early warnings about revenue misses so I can manage costs and still make earnings? Are our profitability and balance sheet ratios How well are we meeting our financial goals and improving relative to historical trends? increasing shareholder value? Complete Insight into Departmental Revenue and Cost Drivers Which customer segments are most profitable and why? What operating expenses are over budget? How do my division s results compare to the previous quarter? How are my headcount/product costs tracking? 20 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

20 Analytics coverage for Fusion Financials Comprehensive View of Financial Performance General Ledger & Profitability Analytics General Ledger provides insight into key performance areas, including balance sheet, cash flow, expenses, budget vs. actual, working capital, liquidity. Profitability provides key data pertaining to profitability, including P&L Statements, Customer and Product profitability, Margin Analysis, ROA, and ROE. When combined with Marketing Analytics, it enables analysis of Campaign ROI and assists in customer segmentation Payables Analytics - Provides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses. When combined with Procurement & Spend Analytics, it allows full procurement analysis from Requisition to Check Receivables Analytics - Monitors collections processes to show what customers buy and how they pay, enabling managers to identify overdue balances and other receivables bottlenecks. When combined with Sales Analytics and Supply Chain & Order Management Analytics, it enables more efficient management of the entire Lead to Cash process. Fixed Assets Analytics (NEW) The Fixed Assets module provides controllers, asset managers, and cost center managers with a complete picture of the asset s life cycle from acquisition through to retirement 21 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

21 How well are we meeting our financial goals and increasing shareholder value? Example of Business Questions Supported How does my company's results compare to the Are previous expenses quarter? under control? [Source: Procurement] How s the revenue and operating expenses as compared to the plan? What are the top 10 revenue contributing products with Margins? What are our top service sales opportunities? [Source: CRM] Who are my top 10 customers by Operating Profit? 22 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

22 Business Objectives / Issues Gain Insights Take Action Decision Workflow Insight to Action Integrated Analysis Spans BI and Fusion Sales and DOO Manage overall sales performance How is the Sales Pipeline? Are deals getting stuck in certain sales stages? What opportunities are getting getting stuck? Are opportunities large enough for me to intervene? Drill to Opportunity to investigate and intervene Business Function: Pipeline Management Role: Sales VP Task: Monitor Sales Pipeline Objective: Achieve sales goals Drill to Detail Drill to Detail and Navigate to Transaction 23 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

23 Financial Analytics Sample Analysis and Metrics Sample Reports Profitability Margins Trend Customer Profitability Statement Top 10 Revenue contributing Products AR Payments Overdue Aging Report AR Payments Due Aging Trend Invoice Transaction Efficiency DSO Quarterly Trend Current Assets Composition Top 10 Categories by Expense Variance Expense vs. Budget by Cost Center Total Cost Center Expenses Trend Gross Margin vs. Cash Margin Invoice Transaction Efficiency Top 10 Suppliers by # of invoices Top 10 Suppliers by Discount offered AP Holds by Type Gain or Loss on Retirements Trends Receivables DSO Credit Limit Used % AR Aging 1-30 Amt AR Overdue 1-30 Am AR Payment Days AR Weighted Days AR Avg Invoice Amt AR Credit Memo Amt Times Paid Before Due GL & Profitability Product Gross Profit Customer Gross Margin Gross Margin % Operating Margin % EBT Margin % Net Income Margin % Return on Equity Return on Assets Return on Capital Sample Metrics Payables DPO Total AP Overdue Amt Overdue Amt to Total % AP Due 1-30 Amt AP Overdue 1-30 Amt AP Avg Invoice Amt AP Avg Payment Amt AP Payment Days AP Weighted Days Fixed Assets Gross Book Value Net Book Value Net Book Value Retired Accumulated Depreciation Depreciation Amount Depreciation Adjustment Amt Gain/Loss due to Retirement Transfer Amount Reclassification Amount 24 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

24 Financial Analytics By the Numbers Module Subject Areas Metrics Reports Dashboards Dashboard Pages Sales Marketing Price Human Resources Financials 276 ( embedded) 6 (3 embedded) 42 (19 embedded) Supply Chain and Order Management (38+ embedded) 6 (3 embedded) 28 (6 embedded) Procurement and Spend Projects Service Copyright 2012, Oracle and/or its affiliates. All rights reserved.

25 Oracle BI Applications Stepping Stone to Fusion for Current Oracle Applications Customers 26 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

26 Oracle BI Applications Implementation Strategy Insight for Today s Applications and for Fusion 1. Add insight layer over existing IT assets Use prebuilt BI Apps to implement quickly and follow best practices Start with a single area or tackle several in parallel Also build custom analytic apps as necessary 2. Benefit from enterprise-wide analysis as you broaden your implementation Oracle EBS Financials Siebel CRM Oracle BI Applications Oracle EBS Order Management Other Apps 3. Incorporate Fusion Apps using same architecture and technology Oracle Fusion Applications 27 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

27 Example: EBS to Fusion Evolution Before Fusion Apps Unlimited Faster time to value w/prebuilt adapters for CRM and ERP applications Gain insight into key financial areas of performance Ensure that payments to key suppliers do not run overdue very long and cause supply chain issues Pre Packaged Reports & Dashboards OBIA BI Foundation Common Enterprise Information Model Finance HCM SCM Procure Project CRM Legacy & 3 rd Party OBIA Data Warehouse Oracle EBS FIN Self-Service Query & Reporting ETL Periodic Updates 28 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

28 Example: EBS to Fusion Evolution Co-Existence Apps Unlimited Faster time to value w/prebuilt adapters for CRM and ERP applications Gain insight into key financial areas of performance Ensure that payments to key suppliers do not run overdue very long and cause supply chain issues Pre Packaged Reports & Dashboards OBIA BI Foundation Common Enterprise Information Model OTBI Finance HCM SCM Procure Project CRM Legacy & 3 rd Party OBIA Data Warehouse Oracle EBS FIN Self-Service Query & Reporting ETL Periodic Updates Fusion Embedded Analytics Real-Time Queries BI View Objects Oracle Fusion FIN Fusion Apps Embed analytics directly into key business processes Deliver real-time and analytical reporting in a single user interface Integrated with Oracle s nextgeneration Fusion Financial Management 29 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

29 Example: EBS to Fusion Evolution With Fusion Pre Packaged Reports & Dashboards OBIA BI Foundation Common Enterprise Information Model OTBI Finance HCM SCM Procure Project CRM Legacy & 3 rd Party Self-Service Query & Reporting OBIA Data Warehouse ETL Periodic Updates Fusion Embedded Analytics Real-Time Queries BI View Objects Oracle Fusion FIN Fusion Apps Embed analytics directly into key business processes Deliver real-time and analytical reporting in a single user interface Integrated with Oracle s nextgeneration Fusion Financial Management 30 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

30 Oracle BI Applications Get Fusion Ready with BI Applications Today Compelling Products Available Today Complete end to end analytics solutions for Apps Unlimited customers Deploy rapidly as data marts or as basis for conformed, complete enterprise warehouse Best practice role-based reports and dashboards BI Applications Make Sense as Part of an ERP Upgrade Add BI implementation for real business user visible benefits of an ERP or CRM upgrade project Improved Fusion Readiness Uptake of Fusion Middleware technologies, like BI Foundation, Enterprise Manager, OID Reduced end user Fusion training Continuity of Reporting during Coexistence or Upgrade End user reports and dashboards can be retained and will start working against alternate source 31 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

31 Oracle Transactional BI for Fusion Applications 32 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

32 Oracle Transactional BI Key Value Propositions for Finance Real Time Business Intelligence No latency No persistent data store (other than OLTP) Ad hoc analysis using OBIEE platform Ease of Use Folder structure similar to Fusion Apps UI labels propagated to Presentation layer Prebuilt calculated measures Minimal configuration Consistent Semantic Model Trees / hierarchies propagated to BI from Fusion Applications Unified definition of key entities (Customer, Invoice, Date, Account, etc.) Stars with Common dimensions Highly Interactive Utilizes Best-in-Class OBIEE features like alerts, action framework Context passed between Fusion Application and BI Extensible Architected to seamlessly leverage Fusion Apps concepts (flex, trees, security, MLS, ) Easy to customize Seamlessly Integrated with Fusion Applications Single Sign on Embedded content Reads functional & data security from Applications 33 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

33 OTBI For Fusion Financials Scope Summary General Ledger Balances Journals Period Status Transactional Balances Sub Ledger Accounting Journals Payables Summary Reconciliation Receivables Summary Reconciliation Supporting References Financials Foundation Intercompany transactions Payables Receivables Fixed Assets Cash Management Holds Installments Prepayment Invoice Distributions Transactions Trial Balance Withholding Disbursements Payment History Adjustments Credit Memo Applications Credit Memo Requests Disputes History Miscellaneous Receipts Payment Schedules Receipt Conversion Rate Adjustments Receipts History Revenue Adjustments Standard Receipts Transactions Asset Assignments Asset Balances Asset Depreciation Asset Financial Information Asset Retirements and Reinstatements Asset Source Lines Asset Transactions Asset Transfer Bank Statement Balances Bank Statement Line Charges Bank Statements External Cash Transactions 34 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

34 Fusion Financials Components of OTBI Pre-built star-schemas designed for analysis and reporting Business Unit Ledger Pre-built BI VOs for a large number of operational tables in Fusion applications BI Common Semantic Model Real Time Queries * will support Fusion data source only Pre-mapped metadata, including embedded best practice calculations Catalog Customer Receivables Transactions Freight Time BI View Objects Fusion Apps Transactional Database Presentation layer Logical business model Physical sources Reporting layer Ad-hoc query generation 18 Sample reports for reference 35 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

35 OTBI For Fusion Financials Sample Reports and Metrics Sample Reports Discounts taken and lost report. Payables credit memo matching report Payables withholding tax by Tax authority report Cross currency exchange gain and loss report Receipt forecast report Applied receipts Register On Account Credit Memo Gain and Loss Journal Sales Journal by Customer Cash in Transit Report Account analysis Contra account Report Journals Day book report Trial balance Translation report Sample Common Dimensions Time Ledger Business Unit GL Account Bank Account Asset Book Dimensions and Metrics Calculated Measures Receipt amount pending application Count of Receipts pending application Past due Count Applied prepayments in invoice currency Asset age Assets - Remaining life in Months 36 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

36 Oracle Transactional BI By the Numbers Module Subject Areas Logical Facts Dimensions Metrics Reports Financials sample reports Customer Relationship Management 89 reports + 5 Dashboards Projects sample reports Human Capital Management sample reports Supply Chain Management Procurement sample reports + 2 Embedded reports 51 sample reports + 9 Embedded reports + 1 dashboard page 37 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

37 OTBI & OBIA ein perfektes Team 38 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

38 Many Tools, Many Resources Finance User Tools PEOPLESOFT FINANCIALS TAX REPORTING Excel BOBJ DATA WAREHOSUE Access Microstrategy Discoverer SAS nvision Netweaver E BUSINESS SUITE FINANCIALS BOARD REPORTING Orcl Olap OBIEE Longview Clarity HFM Cognos Outlook Soft FSG PS Query DATA MART ANALYZE PERFORMANCE Hyperion OFA 39 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

39 THE OLD WAY THE NEW WAY Unterbrochen, Ergebnis offen. Integriert, Prozess begleitend. 40 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

40 41 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

41 Embedded BI Has Big Business Impact Y/Y Performance Improvements 25% 20% 15% 10% 5% 0% 19% 20% 18% 16% 14% 11% 12% 12% 10% 9% 9% 9% Size of Sales Pipeline Operating Cash Flow Operating Profit Embedded BI Average Traditional BI Organic Revenue Embedding BI in Enterprise Applications, Magnifying the Analytic Impact, Aberdeen Group, Copyright 2011, Oracle and/or its affiliates. All rights reserved.

42 Engineered as a Single System BI Embedded Throughout General Ledger Oracle Fusion Financial Management Accounts Payable Asset Management Global Human Resources Oracle Fusion Human Capital Management Workforce Lifecycle Manager Benefits Management Product Master Data Management Oracle Fusion Supply Chain Management Distributed Order Orchestration Global Order Promising Payments & Collections Accounts Receivable Cash & Expense Management Compensation Management Talent Review Performance & Goal Mgmt Inventory Management Cost Management Shipping & Receiving Common Modules Financial Analytics Global Payroll Work Human Capital Analytics PIM Analytics Supply Chain & Order Management Analytics Project Costing Project Control Oracle Fusion Project Portfolio Management Project Billing Project Integration Gateway Project Performance Reporting Project Contracts Purchasing Procurement Contracts Oracle Fusion Procurement Self-service Procurement Supplier Portal Sourcing Spend & Performance Analysis Oracle Fusion Customer Relationship Mgmt Customer Master Sales Marketing Incentive Compensation Mobile & Outlook Integration Territory & Quota Mgmt Project Analytics Procurement Analytics Sales, Marketing, Customer and Partner Analytics 43 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

43 BI in Fusion Applications Vorteile / Nutzen Eine integrierte Plattform für alle BI Anforderungen Schnelle Umsetzung und Deployment durch vorgefertigten Business Content (OTBI & OBIA) Modularer Einsatz, schrittweiser Ausbau und Förderung der bereichsübergreifenden Transparenz und Zusammenarbeit Zusätzliche Performance durch In-Memory BI bei Einsatz der Exalytics Technologie 44 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

44 45 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Copyright 2009, Oracle and / or its affiliates. All rights reserved. 45

45 Safe Harbor Statements The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 46 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

46 47 Copyright 2011, Oracle and/or its affiliates. All rights reserved.