VIRTUAL CITY PROFILE

Transcription

1 VIRTUAL CITY PROFILE

2 Who is Virtual City? Virtual City began it s operations in 2000 and has grown to be the current leader in supply chain automation solutions in East Africa. We are a technology company that focuses on end to end transformation of supply chains for meaningful impact. The value we bring to our customers is in providing efficiency, visibility and transparency along the supply value chain. Having a positive impact on business growth by enabling our clients to drive decision making and build on sales volumes and market share. Virtual City has brought forth a paradigm shift in the way supply chain is managed through innovation and we are honoured to have been recognized for this over the years through various awards and partnerships both local and international. 2

3 How we bring value across the Supply Value Chain Activities in typical Value Chain Cooperatives & buying authorities: Aggregate, weigh, quality check, and track supplies of farm commodities Market farm commodities to global or regional buyers (depends on commodity) Processors & manufacturers: Process commodities and manufacture for retail Monitor cross-supply chain activities (e.g., inventories) Distributors: Develop and maintain retail sales pipeline & relationships Real-time inventory & field force management Retailers & service providers: Provide farmers with inputs and key services on behalf of farm cooperative Farmers: Produce commodities in exchange for payment Receive or purchase inputs and co-op extension services Retailers: Sale to end customers Input sales to farmers 3

4 VIRTUAL CITY SOLUTIONS 4

5 Virtual City has developed a platform of solutions to address the most pressing needs across the Supply Value Chain We use user-friendly mobile tools to create efficiencies and eliminate fraud within the supply value chain by increasing transparency and visibility. Virtual City has developed a suite of inter-related mobile and tablet applications designed for each key player in the Supply Value Chain, with easy to use interfaces on simple field devices all integrated into the three core solutions with the value added services derived from the utilization of the solutions. 5

6 AgroForce addresses the needs across the food value chain by enhancing visibility, control, and communication What it does: Outputs: Impact: Faster collections & payments to farmers Greater stakeholder productivity (e.g., farmers, buyers) Improved accountability (e.g., quality, fraud prevention) Consistency (e.g., offline access) Access to financing 6

7 SalesForce enables managers and sales teams to generate sales, place orders, collect returns, and enable mobile money payments while in the field What it does: Sales Module: Manages sales transactions and payments via MPESA Order collection from outlet to distributor Planning and tracking van movements via GPS Generates customized reports on sales and payments Distributor Module: Consolidates orders from field agents from a per outlet basis Places orders with HQ Stock Management to push re-orders Monitors performance vs. targets Route planning optimization Manufacturer Module: Order processing by salesman Order generation confirmation to distributor Planning and tracking of van movements via GPS Impact: Faster ordering process & tracking Improved team productivity Fewer lost sales from stock-outs or missing orders Lower inventory costs Greater customer loyalty (better fulfillment) Greater accountability (e.g., theft) Better collections / lower bad debt 7

8 RetailForce is a tool for streamlining retail operations which, in partnership with mvisa, provides access to affordable credit to farmers How it works: Farm inputs, merchandise Orders & payments Pay with voucher Vouchers redeemed for cash from bank Suppliers Retailer Farmers Bank Retailer uses simple, customizable system for inventory management, order tracking (including re-order triggers), catalogue management, and sales recording Farmers receive vouchers (backed by financial institution) from cooperative upon delivery of commodities in advance of cash payment Retailer accepts vouchers as payment for inputs & other merchandise, with near instantaneous redemption of voucher for cash from bank. Impact: Real-time order visibility Payment reconciliation Sell-out tracking Greater sales volumes Affordable credit Simpler reconciliations Efficient supplier & inventory management Convenient access to products & services Access to credit New loan business SME visibility Invoice discounting 8

9 Value Added Services Analytics: The analytics derived from utilising our solutions empowers the quality of action-oriented decision making geared towards commercial needs deepening client engagement and supply chain impact at high margins. Our customers have been able to realize Return on Investment based on data provided pegged against specific KPI s Loyalty & Reward Programs: The data collected about key players across the Supply Value Chain enables our customers to build Loyalty and Rewards Programs which has led to increased customer retention. There has been an increased level of trust and decreased fraud from regular and accurate communication between key players which has grown our customers business. 9

10 CASE STUDIES

11 Case Study - Confectionaries Company (MNC) TASK Have real time visibility of stock at distributor level Increase in visibility at retailer level through perfect store checks to drive a standard picture of success across all outlets Have visibility of sales operations Sales routes mapping and re-enforcement Mapping of the universe and creation of market tiers RESULTS SOLUTION: SalesForce APPLICATION: Distributr VAS: Analytics (BI) A growth in sales as a result of outlet mapping and monitoring outlet coverage through sales route management and enforcement A growth in new customers (outlets) from outlet mapping which listed existing and new entrants Real time data and monitoring of stock levels at each distributor which led to effective decision making and reduced losses Improvement in productivity of sales personnel on the ground which has resulted into a sales increase Increase share of shelf due to store checks monitoring and standardization 11

12 Case Study - Bakery in East Africa TASK GPS location and GPS geo-facing capabilities of retail outlets Brand performance analysis of each of their brands in all their stores Ensuring market coverage, order placement and fulfillment Competitor activity tracking SOLUTION: SalesForce APPLICATION: Distributr Merchanidsr VAS: Analytics (BI) RESULTS Order fulfillment turnaround time reduced from more than a week to hours and days Traditionally order takers had to come to HQ to process orders Increased share of shelf Increase in outlet coverage as a result of outlet mapping 12

13 Case Study - Leading Private Tea Management Agency in Kenya TASK Automation of the purchasing process of tea through an Electronic Weighing Solution at the lowest level of aggregation centers SOLUTION: AgroForce APPLICATION: Agrimanagr VAS: Analtyics (BI) Loyalty Program Second phase (in process) will further improve farmer productivity through provision of extension services, traceability capabilities, and further improving automation RESULTS Increased efficiencies at the collection center leading to increased productivity. Transaction time reduced from 3 mins to 22 seconds Reduced administrative costs by 75% (approximately) due to reduction on delivery costs and elimination of paper documents Reduced incidences of fraud as there s no manipulation of data. Ghost suppliers reduced by 100% Increased revenues for farmers as average weight increased by 13.5% Improved relationships between the growers, tea buyers and the factory from transparency and constant updates of communication Mapped 47 Factories, reached and impacted 350k farmer 13

14 Case Study - Top Meat Processing Company TASK Monitoring of sales operations Monitor productivity of field resources (strike rate and coverage) Monitor pricing per market tier Products & Pricing Inventory management, stock levels in each sales van and in warehouse/ stores Real time tracking of order taking and payments management Credit & cash customer s management Sales vs stock snapshot tracking SOLUTION: SalesForce APPLICATION: Distributr VAS: Loyalty Program Analytics (BI) RESULTS Ability to do differential pricing per customer which has led to customer retention Ability to do rebates per customer for loyal and frequent customers which has led to a sales increase from customer retention Increased productivity due to end of day reconciliation from 2 hrs. to 20 mins. Increase in sales as visibility on lost sales and customers not visited increased service delivery to them 14

15 Cast Study- Leading Grain Management Agency in East Africa TASK Build a regional market platform that links smallholder farmers to grain buyers across Certified Warehouses and 12 Aggregation Centres in East Africa through a networked and structured market mechanism Utilize innovative technology to provide information on market opportunities, track goods, enhance transparency and connect buyers and sellers. SOLUTION: AgroForce APPLICATION: Agrimanagr VAS: Analytics (BI) RESULTS Farmers are able to receive electronic vouchers upon commodity delivery to access inputs and services on credit which has led to increased productivity Participating banks have run credit scoring using transactional data provided by platform thus enabling farmers gain credit access Reached 40 Certified Warehouses and 12 Aggregation Centers within East Africa 15

16 Case Study International Soft Drinks Manufacturer TASK Acquisition of real time, accurate, transactional data from the field that can be retrieved with ease in well packaged and relevant reporting formats in the area of sales and distribution SOLUTION: SalesForce APPLICATION: Distributr VAS: Analytics (BI) RESULTS Improved vertical information flow due to increased visibility across entire Supply Chain Customer retention as a result of real-time communication which enables management to act on customer feedback quickly Productivity increase from real-time inventory management, accurate inventory and empties report from each distributor with real-time analysis & execution of data An increase in sales from better sales management platforms Increased supply chain productivity due to access of historical and current transactional data which has led to reduced losses 16

17 Case Study Leading Soft Drinks Distributor in Kenya TASK Automation of ordering, sales & stock management processes Have real-time accurate data on all business transactions Integration into SAP Production of real-time analysis of data from the field SOLUTION: SalesForce APPLICATION: Distributr VAS: Analytics (BI) RESULTS Automation of orders, sales and inventory management process which has reduced time spent on data input and reconciliation. 95% of MDCs have no computers and previously ran on manual processes A reduction in administration cost as a result of reduced transport and communication cost due to the automation Improved sales performance as a result of access to transactional data from the distributor down to the sales agent level which enables analysis of sales performance Increased supply chain productivity due to access of historical and current transactional data which has led to reduced losses Customer retention from market intelligence that allows realtime communication which enables management to act on customer feedback on a real-time basis 17

18 Case Study Top Flavoured Tea Packers in EA TASK Produce analytics to drive decision making Monitor productivity of all field resources Monitor sales performance of each outlet and SKU Track competitor promotions within the category SOLUTION: SalesForce APPLICATION: Merchandizr VAS: Analytics (BI) RESULTS Productivity increase by 32% on the orders placed in a duration of one month as a result of successful calls Increase of 40% in sales calls by in ground sales team Increases sales as a result of field force and outlet monitoring Customer retention as a result of market intelligence obtained on competitor activities which enables the team stay ahead of competition 18

19 Cast Study- Synthetic Hair Production Company TASK SOLUTION: SalesForce APPLICATION: Researchr VAS: Analytics (BI) Outlet mapping of client s retailers within Nairobi Mapping of key influencers and decision makers along the decision making process Capturing of competitor activity RESULTS A growth of 74% in outlets mapped in a span of two weeks as a result of the automated platform Acquisition of relevant market insights on competitor activity and presence Realtime data on market coverage per key location within Nairobi 19

20 Thank You Virtual House, Riverside Drive off Mzima Springs, Nairobi-Kenya

21 What our clients say about us VC insert information XXXXXXX Flora Mutahi, Founder of Melvin s Tea Working with Virtual City has helped my business recoup monthly lost sales by gaining visibility at sub-distributor level. Name & Title, Ennsvalley XXXXXX Name & Title, Cooper s K-Brands XXXXXX Name & Title, Tourism Fund XXXXXXX Name & Title, Farmer s Choice 21