Just Another Business Application?

Transcription

1 M2M and the Internet of Things: Just Another Business Application? Ken Hosac VP of Business Development CradlePoint Contact:

2 OUR CUSTOMER Distributed Enterprises with Hundreds and Thousands of Locations Corporate HQ Retail Stores Branch Offices Kiosks Restaurants Medical Offices Digital Signage C-Stores Government Transportation Store/ Branch

3 SMALL FOOTPRINT DISTRIBUTED ENTERPRISE (SFDE) Retail Insurance Banking Transportation Utilities Education Government Healthcare Communication Media/Svcs Manufacturing/ Nat Resources Wholesale Centralized Locations - Headquarters - Data Centers Annual U.S. WAN/LAN Spend at Centralized Locations Distributed Locations - Stores - Branches - Kiosks - Vehicles - Pop-Up Annual U.S. WAN/LAN Spend at Distributed Locations 4,800,000 Locations Small-Footprint Distributed Enterprise Market Segment with common characteristics and needs Quick-Serve Restaurant Branch Office Post Office Dept of Motor Vehicles (DMV) Distribution Center (UPS) Common Characteristics Many geographically dispersed locations No local IT resources Credit card processing Medical Center Mobile Command Ctr (FEMA) Metro Bus WiFi required for customer engagement Diversity of devices (enterprise & customer) Cloud-based applications Car Rental Kiosk Retail Kiosk Market size sources: Gartner Research Compass Intelligence CradlePoint estimates

4 WIRELESS 4G/3G AS A FAILOVER WAN Security Mgmt Customer Marketing Store Operations Network Admin Internet / Private Network 4G-LTE Corporate Applications and Data Center (Cloud-based ) Primary Network (WAN) Typically T1, DSL or Cable Failover Connection 4G-LTE as a backup WAN connection Equip Room Server Back Office Employee Tablet Customer Smartphone Customer Area

5 THE MONOLITHIC NETWORK Security Mgmt Customer Marketing Store Operations Network Admin Internet / Private Network Corporate Applications and Data Center (Cloud-based ) 4G-LTE Primary Network (WAN) Typically T1, DSL or Cable Failover Connection 4G-LTE as a backup WAN connection Equip Room Server Back Office Employee Tablet Customer Smartphone Customer Area

6 PARALLEL NETWORKING FOR DISTRIBUTED ENTERPRISES (RETAIL/BRANCH) Security Mgmt Customer Marketing Store Operations Network Admin Internet / Private Network 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE 4G-LTE Security System Separate 4G Network for 3 rd -party service provider Primary Network (WAN) Typically T1, DSL or Cable Energy Mgmt System Separate 4G Network for 3 rd -party service provider Failover Connection 4G-LTE as a backup WAN connection VoIP Phone Network Separate 4G Network HVAC System Separate 4G Network for 3 rd -party service provider (Heating, Ventilation & Air Conditioning) Equip Room Server Store-in-a-Store Separate 4G Network for 3 rd -Party Employee Network Separate 4G Network for secure enterprise access Back Office Employee Tablet Customer Smartphone Digital Signage Separate 4G Network for 3 rd Party Customer WiFi Network Separate 4G Network for non-secure customer access Point-of-Sale Device Network Separate 4G Network for security-sensitive devices Customer Area Kiosks Separate 4G Networks for 3 rd -Party

7 PRIMARY NETWORKING USING REDUNDANT 4G-LTE CONNECTIONS Security Mgmt Customer Marketing Store Operations Network Admin Internet / Private Network Primary Network (WAN) 4G-LTE Typically T1, DSL or Cable 4G-LTE 4G-LTE Secondary Network (WAN) 4G-LTE WAN connection Equip Room Server Back Office Employee Tablet Customer Smartphone Customer Area

8 WHO IMPLEMENTS IOT? Enterprise IT Enterprise OT 3 rd -Party Solution Providers Video Cameras Kiosks ATMs Temp Sensor HVAC Controller Energy Meter Vehicle Telematics Engine Diagnostics Medical Equip Industrial Controls

9 EVOLVING REQUIREMENTS OF DISTRIBUTED ENTERPRISE Traditional Enterprise Networking Internet Of Things Corporate HQ Video Cameras Kiosks ATMs Industrial Controls Medical Equip Store/ Branch Temp Sensor HVAC Controller Energy Meter

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11 Transforming business for a connected world Scott Johnson, co founder and CEO 1

12 Connectivity is a Business Process Design Contracts & Collection NOT a technology NOT just another Enterprise Application Production Sales & Marketing Order Fulfillment Support 2

13 Connectivity fundamentally alters the products we make and how we use them

14 Value Shifting to Data & Experience Products become a tool to collect data Usage and environmental Create information value or struggle with commoditization Data can be re-purposed for value-added services Recurring services that complement the product Data only services to feed new applications 4

15 Design & Support Must Also Shift Re-interpret physical design for interactivity Product-aware design framework Bill of Materials > Bill of Functionality Device capabilities are just a start Communication, analytics, applications, etc Business capabilities are harder and more important to success 5

16 Connected Products Management. Unifies product design, deployment and support while hosting the products, data and applications built for those products

17 Developing, Executing, Future proofing Simple path to go Live Shorter time-to-value, time to learning Avoid recreating the wheel Scalable to include process Success will lead to greater demand for inclusion Inability to deliver will risk failure Must support subsequent generations Prepare for internal and external pressure to evolve Startup accessible, enterprise capable 7

18 Connected Products Management 8

19 Inward facing and Outward facing 9

20 Biggest Issues move in the Best Directions REVENUE RISKS ACCESS TIME PROFIT Maximize Your Return on Connectivity 10

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22 The Internet of Things: Just Another Enterprise Sr. Director, Developer Evangelism M2M Evolution, Las Vegas, August

23 Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forwardlooking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

24 4+ Million Apps on Salesforce1 Platform Sales, Service, AppExchange & Custom

25 Core Use Case: Connect Everything. MRI scanners, freezers, oil rigs, trucks, network equipment.

26 Yes, IoT Is Another Enterprise App Drives customer success in whole new ways.

27 Opportunity #1: Easier Communication Connected should be default, integration easy.

28 Opportunity #2: Easier Development Embedded apps are hard. JavaScript is easy.

29 Opportunity #3: Easier Deployment Fewer developers, less IT, more ButtonClick.

30 Join the DF14 Connected Device Lab Unique, hands on IoT experiences.

31 @ReidCarlberg