Computer Vision Technologies and Markets

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1 Computer Vision Technologies and Markets Hardware and Software for Automotive, Sports & Entertainment, Consumer, Robotics & Machine Vision, Security & Surveillance, Agriculture, Retail, and Medical Applications: Market Analysis and Forecasts Computer vision technology has captured the attention of a diverse set of industry participants during the past few years, and the market is gaining momentum across several key application areas. Device manufacturers, semiconductor and component companies, and software developers have all made significant investments in technology development. Many companies have demonstrated prototypes and a few have moved into full production mode. Meanwhile, consumer awareness and enthusiasm for computer vision-based applications continue to grow. From a technology perspective, the computer vision ecosystem and intellectual property landscape continues to evolve, and these areas will need to mature further as the sector expands and the applications diversify. The market remains ripe for innovation and open for new applications as well as new industry participants. Among the major application markets, Tractica anticipates that the automotive sector will surpass robotics & machine vision as the largest segment in 2016, but will be eclipsed in turn by the consumer market for a period of a few years before once again becoming the largest segment. Other smaller, yet still high-growth, application markets will include security & surveillance, medical, sports & entertainment, retail, and agriculture. This report examines the market dynamics, technology issues, and business opportunities surrounding computer vision technologies and provides market forecasts for computer vision hardware and software during the period from 2015 through Eight application markets are analyzed in depth, and 27 key industry players are profiled. Market forecasts, segmented by world region and application market, include hardware unit shipments and revenue, device pricing, and software and services revenue. Key Market Forecasts Computer Vision Revenue by Application Market and Computer Vision Hardware Revenue by Region, World Computer Vision Software and Services Revenue by CV Automotive Market Revenue by Region, World CV Sports and Entertainment Market Revenue by Computer Vision Consumer Market Revenue by CV Robotics & Machine Vision Market Revenue by Computer Vision Medical Market Revenue by CV Security and Surveillance Market Revenue by CV Retail Market Revenue by Region, World Technologies 3D Image Extraction Augmented Reality Convolutional Neural Networks Deep Learning Facial Recognition Image Processing Image Recognition Image Search Image Stitching Morphing Object Recognition Object Tracking Optical Character Recognition Pattern Recognition Video Analytics Virtual Reality Application Markets Automotive Sports & Entertainment Consumer Robotics and Machine Vision Medical Security & Surveillance Retail Agriculture Geographies North America Europe Asia Pacific Latin America Middle East and Africa

2 Table of Contents 1. Executive Summary 1.1. Introduction 1.2. Market and Trends 1.3. Key Market Trends 1.4. Business Models Technology Licensing and Royalties One-Time Payment Pay-as-You-Go and Services 1.5. Market Ecosystem 1.6. Market Forecast 2. Market Issues 2.1. Market Definition and Overview 2.2. Market Drivers Security and Surveillance Need for Safety and Security Efficient Law Enforcement Need for Personal Security Industrial and Robotics Need for Automation Cost Reduction New Use Cases for Drones and Robots Consumer and Mobile Appetite for Cooler Consumer and Gaming Applications Availability of Camera and Sensors on Devices Automotive Increased Safety Government Regulations Other Market Drivers Availability of Powerful, Low-Cost Hardware, and Open Source Libraries Increased Accuracy of Computer Vision Systems Ease of Connectivity 2.3. Market Barriers Time to Revenue and Ramp Up Accuracy and Reliability Pricing and Business Models Development Costs Lack of Killer Applications Power Consumption 2.4. Regulatory Issues Automotive Regulations Drone Regulations Export Regulations Privacy Issues Liability and Insurance 2.5. Key Markets and Applications Automotive Adaptive Cruise Control Adaptive High Beam Control Autonomous Emergency Braking Pedestrian Autonomous Emergency Braking Road Experience Management Traffic Jam Assist Systems Traffic Sign Recognition Animal Obstacle Detection Systems Parking Assist Driver Alertness Monitoring Lane Departure Warning Construction Zone Assist Dynamic Brake Support Forward Collision Warning Systems Autonomous Vehicles Machine Vision and Robotics Inspection Measurement and Alignment Label Inspection Vision-Guided Robots Drone-Based Applications Surveillance and Security People Tracking Facial Recognition and Biometrics Search and Rescue Border and Maritime Patrol Cross-Line Detection Video Storage, Analysis, Retrieval, and Synopsis Medical Imaging CT, MRI, Ultrasound Artery Highlighting Augmented Reality Techniques Sports and Entertainment Applications in Sports Training Ball and Puck Tracking D Imaging and People Tracking Virtual Markers Sports Training Decision Making Ad Insertion Applications in Entertainment Virtual Reality Video Consumer Applications Vision-Enabled Baby Cameras Vision-Enabled Vacuum Cleaners Home Security Digital Cameras Using Computer Vision Vision-Enabled Gaming Camera-Based Input Devices Optical Character Recognition Wearables with Vision Smartphone-Based Vision Applications Conversion of Image/Video-to- Text/Speech and Vice Versa Agriculture Land Mapping Planting and Picking Packing and Wrapping Retail In-Store Analytics Web Purchase Assistance Size Measurement Emotion Analysis Regional Differences 3. Technology Issues 3.1. Computer Vision Challenges 3.2. Machine Vision 3.3. Algorithms for Image Recognition Image Acquisition and Pre-Processing Low-Level Image Recognition Based on Pixels Image Recognition Based on Segments High-Level Processing and Decision Making D Object Recognition Facial Recognition Optical Character Recognition Image Search Video-Related Computer Vision Technologies 3.4. Computer Vision Hardware Lens Assembly Sensors

3 Image Processors, RAM, and Storage Camera Module 3.5. Computer Vision Software Open Source Computer Vision Libraries and Frameworks 3.6. Deep Learning CNNs 3.7. Computer Vision on Device versus Server 3.8. Hardware Platforms for Computer Vision CPU/DSP Graphical Processing Unit FPGA ASIC 3.9. Limitations and Challenges of Computer Vision Technology Impact of Lighting Conditions Hard Problem to Solve Accuracy Reliability Training for Deep Learning Algorithms Real-Time Computation Power Consumption Technology Expertise in Deep Learning Availability of IP for Rapid Application Development Industry Organizations Embedded Vision Alliance European Machine Vision Alliance Automated Imaging Association VDMA Machine Vision Universities and Research Institutions 4. Key Industry Players 4.1. Mobileye 4.2. Mercedes-Benz 4.3. Google 4.4. Autoliv 4.5. PlayfulVision (acquired by SecondSpectrum) 4.6. Sportvision D3 (Acquired by Boeing) 4.8. Mirriad 4.9. Leap Motion Wikitude Facebook Adept Technology Cognex National Instruments General Electric Claron Technology (Acquired by Lexmark) Mirada Medical Crossmatch Avigilon Nomi NVIDIA Qualcomm Irida Labs Movidius CEVA Auviz Systems Berkeley Design Technology, Inc. 5. Market Forecasts 5.1. Forecast Methodology and Assumptions 5.2. Market Forecasts Overall Market Overall Market for Computer Vision Hardware Overall Market for Computer Vision Software and Services Automotive Market Sports and Entertainment Market Consumer and Mobile Market Robotics and Machine Vision Market Medical Market Security and Surveillance Retail Agriculture 5.3. Conclusions 6. Company Directory 7. Acronym and Abbreviation List 8. Table of Contents 9. Table of Charts and Figures 10. Scope of Study, Sources and Methodology, Notes Charts Computer Vision Revenue by Application Market, World Computer Vision Revenue by Region, World Markets: Computer Vision Hardware Revenue by Region, World Computer Vision Software and Services Revenue by Region, World Computer Vision Automotive Market Revenue by Region, World Computer Vision Sports and Entertainment Market Revenue by Computer Vision Consumer Market Revenue by Region, World Computer Vision Robotics and Machine Vision Market Revenue by Computer Vision Medical Market Revenue by Region, World Computer Vision Security and Surveillance Market Revenue by Computer Vision Retail Market Revenue by Region, World Computer Vision Agriculture Market Revenue by Region, World Markets: Figures Computer Vision Market Ecosystem Line Scan Cameras Automatic Lung Segmentation and Highlighting of Arteries Using Computer Vision Techniques Pictorial Representation of Different Keywords Using the Context of Computer Vision Example of Thresholding Recognition Algorithms Apple 3D Object Recognition Facial Recognition System Identifying Features Like Eyes and Lips Android OCR Application Allowing User to Select an Area of Photograph to Be Copied as Text and Saved in Any Other Application Hardware Associated with a Camera System Illustration of Deep Learning Illustration of Decreasing Error Rate in Image Classification Facial Recognition Algorithm

4 Tables Computer Vision Revenue by Region, World Markets: Computer Vision Hardware Revenue by Region, World Computer Vision Software and Services Revenue by Computer Vision Hardware Shipments by Region, World Computer Vision Revenue by Application Market, World Computer Vision Automotive Market Revenue by Region, World Computer Vision Automotive Market Hardware Revenue by Computer Vision Automotive Market Software and Services Revenue by Computer Vision Automotive Hardware Market Shipments by Computer Vision Automotive Market Hardware Unit Prices by Computer Vision Sports and Entertainment Market Revenue by Computer Vision Sports and Entertainment Market Hardware Revenue by Computer Vision Sports and Entertainment Market Software and Services Revenue by Region, World Markets: Computer Vision Sports and Entertainment Market Hardware Shipments by Computer Vision Sports and Entertainment Market Hardware Unit Prices by Computer Vision Consumer Market Revenue by Region, World Computer Vision Consumer Market Hardware Revenue by Computer Vision Consumer Market Software and Services Revenue by Computer Vision Consumer Market Hardware Shipments by Computer Vision Consumer Market Hardware Unit Prices by Computer Vision Robotics and Machine Vision Market Revenue by Computer Vision Robotics and Machine Vision Market Hardware Revenue by Computer Vision Robotics and Machine Vision Market Software and Services Revenue by Region, World Markets: Computer Vision Robotics and Machine Vision Market Hardware Shipments by Computer Vision Robotics and Machine Vision Market Hardware Unit Prices by Computer Vision Medical Market Revenue by Region, World Computer Vision Medical Market Hardware Revenue by Computer Vision Medical Market Software and Services Revenue by Computer Vision Medical Market Hardware Shipments by Computer Vision Medical Market Hardware Unit Prices by Computer Vision Security and Surveillance Market Revenue by Computer Vision Security and Surveillance Hardware Revenue by Computer Vision Security and Surveillance Market Software and Services Revenue by Computer Vision Security and Surveillance Market Hardware Shipments by Region, World Markets: Computer Vision Security and Surveillance Market Hardware Unit Prices by Region, World Markets: Computer Vision Retail Market Revenue by Region, World Computer Vision Retail Market Hardware Revenue by Region, World Computer Vision Retail Market Software and Services Revenue by Computer Vision Retail Market Hardware Shipments by Region, World Computer Vision Retail Market Hardware Unit Prices by Computer Vision Agriculture Market Revenue by Region, World Markets: Computer Vision Agriculture Market Hardware Revenue by Computer Vision Agriculture Market Software and Services Revenue by Computer Vision Agriculture Market Hardware Shipments by Computer Vision Agriculture Market Hardware Unit Prices by Application Markets for Computer Vision Computer Vision Products in Different Application Markets Comparison of Hardware Platforms for Computer Vision Application Additional Industry Participants Different Market Categories and the Types of Products Considered in Estimating the Market

5 0 Computer Vision Revenue by Application Market, World ($ Millions) $60,000 $50,000 $40,000 $30,000 $20,000 Automotive Sports & Entertainment Consumer Robotics and Machine Vision Medical Security & Surveillance Retail Agriculture $10,000 $ (Source: Tractica) Key Questions Addressed How has the computer vision market evolved over the past year? What are some of the key technology issues surrounding computer vision, and what are some of the new technologies being developed? How do computer vision applications and business models vary depending on the application market? Which application areas will be the fastest-growing markets for computer vision systems? Who are the key players in the computer vision market, and what are their relative strengths and weaknesses? What is the size of the market opportunity in different application markets, and why will some grow faster than others over the next 5 years? Who Needs This Report? Computer vision technology companies Mobile device manufacturers Consumer electronics companies Industrial automation and robotics companies Medical device manufacturers Automotive manufacturers Semiconductor and component vendors Software developers and integrators Government agencies Investor community Report Details Price $4,200 Pages 112 Tables, Charts, and Figures 76 Publication Date 2Q 2016 To Order This Report: Phone: sales@tractica.com