Navigating the Internet of Things. Peter Utzschneider VP Product Management

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3 Navigating the Internet of Things Peter Utzschneider VP Product Management

4 Canvas Lumber Compass Sextant 1851 America s Cup The oldest trophy in international sport

5 Sail Tension Hull Stability Wind Speed Mast Strain 300 Sensors 3,000 Variables running 10 times per second 1GB Raw data every sailing day 5 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

6 Improving Boat Design Strength Stability

7 New Technologies New Possibilities

8 Machine to Machine New Technologies New Possibilities 8 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

9 M2M Open a World of Possibilities Prevent Disasters Identify Criminals Stop Deforestation

10 The Internet of Things

11 Mechanical Sensor Mobile Data Traffic The Internet of Things Social Media Updates

12 Big Data The Electricity of Our Age The Internet of Things 12 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

13 Home Automation Industrial Automation Smart Grid Health Care Automotive Telematics 13 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

14 Managing Complexity By Billion Devices will Create an Endless Amount of Data The Right Data at the Right Time

15 Acquire and Manage A Standards-based, Scalable and Secure Device Platform

16 Integrate and Secure Reduce Cost and Complexity and Protect Your Investment

17 Analyze and Act Extract Business Value and Take Action

18 18 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

19 Engineered to Work Together 19 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

20 Shenzen China 20 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

21 Remote Village 21 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

22 139/80

23 139/80

24 Advise Monitor Rx Security 139/80

25 Population Average 118/74 139/80

26 26 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

27 139/80

28 Powered by the Internet of Things

29 Device Field Hub Tablet Data Center

30 Device Field Hub Tablet Data Center

31 M2M Solutions Analytics & Event Processing Devices & Gateways Security & Management Engineered Systems Cloud Services Internet of Things Platform

32 Acquire and Manage Integrate and Secure Internet of Things Platform Analyze and Act

33 Challenges for Your Business Secure, reliable, proven platform Remote update and management Cross-platform solution leverage High speed data capture, management and storage Extend decision making closer to the data source 139/80 Acquire and Manage

34 Oracle s Solution Standards-based Java platform optimized for devices Java embedded for any device, any market Event processing for faster action/real-time decision making Enables remote updates and crossplatform support High performance data management Rich middleware platform compatible with IT Java Embedded Acquire and Manage

35 Oracle s Solution Standards-based Java platform optimized for devices Java embedded for any device, any market Gateway (hub) Filter Correlate Process Gateway (hub) Event processing for faster action/real-time decision making Enables remote updates and crossplatform support High performance data management Rich middleware platform compatible with IT Gateway (hub) Data Center Gateway (hub) Acquire and Manage

36 Filter Oracle s Solution Correlate Process Standards-based Java platform optimized for devices Java embedded for any device, any market Event processing for faster action/real-time decision making Enables remote updates and crossplatform support High performance data management Rich middleware platform compatible with IT Filter Correlate Process Operational Data Storage Transform Filter Aggregate Data Warehouse Acquire and Manage Relational/Non-Relational Data Storage 36 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13

37 Acquire and Manage Integrate and Secure Internet of Things Platform Analyze and Act

38 Challenges for Your Business Secure communication and data protection Reliable access controls and logging for compliance Consistent security model Scalable platforms for any data type Business application integration Integrate and Secure

39 Oracle s Solution Data Privacy Deter Insider Attacks Compliance Enrollment Secure Storage Authentication Smart Card Proven device security Comprehensive Identity management system Data masking, fraud detection, built-in network security and encryption Security throughout the information lifecycle High-performance data transactions Supports cloud or on premise models Integrate and Secure

40 Acquire and Manage Integrate and Secure Internet of Things Platform Analyze and Act

41 Challenges for Your Business Analyze data in real-time Compare and contrast historical data Consistent data visualization across devices Applications for industry-specific data and scenarios Consistent security and management controls Industry-relevant data collection, management, and processing Population Average Advise 118/74 Monitor Rx 139/80 Analyze and Act

42 Oracle s Solution Real-time data discovery and analytics Complex event processing In-Memory Analytics Information Discovery Real Time In-Memory Analytics Real Time Cross-platform visualization Broad variety of industry applications Device Gateway (HUB) Data Center Analyze and Act

43 Oracle s Solution Real-time data discovery and analytics Complex event processing Cross-platform visualization Industrial Automation Smart Grid Home Automation Broad variety of industry applications Health Care Automotive Telematics Analyze and Act

44 Powered by the Internet of Things Health Care Retail Engineering Financial Services Manufacturing Services Law Enforcement 44 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

45 45 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

46 M2M Solutions Analytics & Event Processing Devices & Gateways Security & Management Engineered Systems Cloud Services Internet of Things Platform

47 Reliable M2M Solutions High Performing Analytics & Event Processing Integrated Devices & Gateways Secure Security & Management Scalable Engineered Systems Supported Cloud Services Internet of Things Platform

48 Sail Strength Sail Tension Wind Speed Mast Strain Navigating to Win Hull Stability Hull Pitch 48 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

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51 Bringing Intelligence to Edge: Rise of Connected Machines Mobeen Khan Executive Director AT&T Advanced Solutions M2M 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

52 What s the Big Deal? The Next Wave of Productivity Gains New Data, New Intelligence New Revenue Streams Revival of Manufacturing Sector Increased Asset Control Products as a Service Life Impacts Growth in Connected Devices AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

53 Every Industry with a Connected Asset will be Transformed 30% fewer truck rolls with remote diagnosis and repair Higher uptime and more output of equipment with remote monitoring Alarm panel relays info to responding firefighters Lower energy bills with smart grid aware appliances Video transmitted to remote security personnel Insurance premium reduced w/ Usage Based Insurance solution Inventory tracked and replenished before supply is depleted Road congestion reduced via analysis of traffic data from signs Content delivered on demand 53 Software updates safely delivered without field service visit 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Patients monitored at home w/ less cost and fewer office visits

54 Number of Endpoints (Millions) U.S. Market Forecast Other Connected Consumer Electronics Connected Health / mhealth 100 Energy / Smart Grid Retail & Digital Signage Remote Monitoring & Control Security, Alarm Monitoring, & Surveillance Commercial Telematics & Asset Tracking 20 Aftermarket Telematics OEM Telematics AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Compass Intelligence

55 Vertical Market Breakdown Machine-Machine Market: Vertical Market Breakdown, U.S., 2012 OEM Telematics 5% Aftermarket Telematics 1% 4% 13% 26% Commercial Telematics & Asset Tracking Security, Alarm Monitoring, & Surveillance Remote Monitoring & Control 6% Retail & Digital Signage 6% 10% Energy / Smart Grid Connected Health / mhealth 16% 13% Connected Consumer Electronics Other AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Compass Intelligence

56 Vertical Market Breakdown Machine-Machine Market: Vertical Market Breakdown, U.S., % 1% 1% OEM Telematics Aftermarket Telematics 20% 30% Commercial Telematics & Asset Tracking Security, Alarm Monitoring, & Surveillance Remote Monitoring & Control 5% 6% 8% Retail & Digital Signage Energy / Smart Grid Connected Health / mhealth 12% 15% Connected Consumer Electronics Other AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Compass Intelligence

57 Collaboration M2M ecosystem Mobile Devices Mobile Network M2M Packaged Applications Service Management Application Platforms AT&T Professional Services AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

58 Innovation Device Manufacturers Developers Platform Providers AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

59 Leading the M2M Investments The AT&T network connects m over 15.2 million M2M connected devices under management, more than any other carrier Single Global M2M SIM, delivers roaming access in over 200 countries with over 500 carriers networks Location tracking abilities in more than 100 countries 38 data centers on 4 continents Over 1,600 M2M devices approved on network M2M Data Use/device nearly tripled in past 2 years 59 Fleet & Telematics Government Retail Industrial Consumer Medical 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Energy & Smart Grid

60 AT&T M2M Offer Overview M2M Solutions to the Enterprise Configured and Vertical Solutions Platforms & Infrastructure Security, Cloud, Analytics, Application Development Platform Global Connectivity Single Global SIM, Single Rate Plan, Service Management, Bifurcated Billing, Devices OA&M Interface Consolidated OA&M Professional Services Consulting, Solution Integration, App Development, Deployment, Staging/Kitting AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

61 AT&T M2M Global by Design Global Connectivity Single global encrypted GSM SIM Designed as one-stop shop for global manufacturers Coverage: Permanent Roaming 100+ countries, 200 networks; Temporary Roaming 200 countries, 500 networks Single rate plan Multi-tiered Billing Usage monitoring, alarms, and Reporting Multi-network access: Satellite, WiFi, Mesh, Custom Global managed services offers AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

62 AT&T Control Center Global M2M Service Delivery Platform for Seamless Global Mobility Connect Applications and Content API API API Business Management Operations Support Benefits of a service delivery platform Real-Time Provisioning Automated SIM activation Select and change rate plans Set roaming permissions Analytics Reports Automated Provisioning Real-Time Diagnostics Real-time Diagnostics Is the device on? Flexible Plans Automation API Custom Alerts Is the device communicating? Secure SIM Feature Alerting & Alarming Subscription Generator Inventory Management Customer Self-Service Are usage overages too high? Is the device communicating? AT&T Network and Global Roaming AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

63 AT&T M2M Application Platform AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

64 M2M Application Development 80% of the requirements are common across most M2M application deployments AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

65 Example: Healthcare Manufacturer Manufacturing Embed single SIM in product Manufacturing site test anywhere in the world Distribution Track devices when shipped to and from warehouse Test before shipping Customer Automatically activate SIM and initiate billing Monitor usage Mange thru a single service delivery platform User Groups Access usage and billing data based on role Policy Management AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

66 Life Impacting: Monitoring Elderly Customer Challenges Outdated connectivity services (POTS) Required secure, reliable GPS and cellular tracking of mpers devices Limited resources for technical and design support Flexible pricing to reduce risk, manage changeable inventory expense AT&T Solution Machine to Machine consultation and deployment, Enterprise on Demand management portal for monitoring and controlling risk; Commercial Connectivity Services for secure access using MPLS Customer Benefits Improved security levels to ensure privacy Controlled business risk Enhances ability to provide fast solutions for customers. Enterprise grade services to help them launch next generation of solutions. Design consultation and technical support for complex platform AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

67 Transforming Business Processes Real-Time Wellhead Data Access Smart Vending 4,000 Oil Well Pumping Stations located in remote parts of the USA; only accessible via 4-wheel drive vehicles Track Oil Flow, Pressure, Mechanical State of pumps (operations hours, fluid levels, efficiency) Remote Monitoring: reduces expensive truck rolls, allows more timely response to issues Inventory Management Machine Health / Diagnostics Point of Sale Digital Signage Real-time Pricing Change Theft / Security Alerts Interaction with B2B2C Applications AVL Fleet/Route Opt AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

68 Transforming Products Global Heavy Equipment Monitoring Solution 3 Distinct Users Equipment Manufacturer Product Cost Reduction Design Optimization Service/Repair Failure Analysis Diagnostics Service Contracts Information for Parts and Service 68 Warranty Management Rental Tracking 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Owner/Operator Improved Productivity Security and Curfew Business Applications Machine Alerts Machine Performance Fleet Coordination

69 M2M Maturity Where do your M2M initiatives take you? INNOVATE IMPROVE CONTROL Remote Monitoring Cost reduction focus, automate processes Automated Analysis, Diagnostics & Response Information Drives Product Enhancements Selective Integration New Revenues, Differentiated Products & Services Enterprise Integration for Business Intelligence AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

70 AT&T Recognized Leader for M2M Solutions AT&T is getting involved with more complex deals that may require end-to-end solutions, where it can bring in its Mobility Solutions Services group to provide sourcing and integration. AT&T leads the U.S. market in terms of net connected devices, and plays a similar role globally, leveraging its roaming relationships to provide connectivity in over 200 countries. Gartner, "IT Services for Machine-to-Machine Communications, US 2012," 10/2012 AT&T and Vodafone tied for the highest score in this year s scorecard and are ranked as Industry icons. AT&T received top scores in M2M partnerships, M2M R&D and M2M organizational structure. Analysys Mason, M2M Scorecard For Communications Service Providers: 2012, 02/2013 AT&T is currently one of the most successful operators in the M2M sphere. The reason that AT&T has proved so successful is thanks to its policy of establishing close partnerships. Current Analysis, The Global M2M Services Market in 2013: How Do Operators Compare?, 04/2013 Pyramid Research, Operator M2M Success Hinges on Flexible Pricing, March

71 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.