Driving Successful Talent Acquisition in a High-Growth Global Digital Environment

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1 January 2018 Driving Successful Talent Acquisition in a High-Growth Global Digital Environment Matthew Richards: Director, Talent Acquisition

2 Founded in 1994 (CTSH, Nasdaq) 256,800 Employees Cognizant (NASDAQ-100: CTSH) is one of the world s leading professional services companies, transforming clients business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Consistent Growth Leader: Cognizant is one of only five publicly traded companies with a market capitalization of at least $1 billion to grow revenue and net income by at least 5% for ten years. Source: HBR How the Growth Outliers Do IT Rita McGrath, Capital IQ. Headquarters Teaneck, NJ Revenue Mix NA: 77% Europe: 17% RoW: 6% Fortune s Most Admired Companies Years in a Row Fortune s New Fortune Future 50 List Newsweek s 2016 World Green Rankings 100+ Global Delivery Centers Revenue $13.49B in 2016 (8.6% YoY) $3.77B in Q Cognizant CEO Named a Fortune Business person of the year. October Financial Times Global 500 Fortune 500 Forbes Global

3 Our Industry Portfolio HEALTHCARE & LIFE SCIENCES 28 of the top 30 Global Pharmaceutical Companies 8 of the top 10 U.S. Healthcare Plans 9 of the top 10 Biotech Companies 2 of the top 5 Medical Device Companies COMMUNICATIONS 7 of the top 10 Communications Service Providers & Equipment Vendors INSURANCE 7 of the top 10 Global Insurers 33 of the top 50 US Insurers TECHNOLOGY 4 of the top 5 Online Companies 7 of the top 10 ISVs BANKING & FINANCIAL SERVICES 16 of the top 20 NA Financial institutions 10 of the top 10 European banks INFORMATION, MEDIA & ENTERTAINMENT 4 of the top 10 Global Media Companies 6 of the major U.S. Movie Studios 4 of the top 10 Information Service Companies Worldwide MANUFACTURING, LOGISTICS, ENERGY & UTILITIES 9 of the top 10 Automotive OEM 5 of the top 15 Industrial Manufacturers 5 of the top 15 Chemical Manufacturers 5 of the top 15 Logistics Providers RETAIL, TRAVEL & HOSPITALITY 9 of the top 30 Global Retailers 3 leading U.S. Airlines 3 of the World s Leading Restaurant Chains 3

4 Talent Acquisition Team Structure Recruiting Associate Talent Acquisition Director Recruiting Associate Recruiting Team Manager Sourcing Team Manager Recruiting Team Manager Recruiting Business Partner Recruiting Business Partner Recruiting Business Partner Recruiting Business Partner Recruiting Business Partner Recruiting Business Partner Senior Researcher Senior Researcher Manufacturing, Logistics, Energy & Utilities Healthcare & Lifesciences Retail, Consumer Goods, Travel & Hospitality Communications & Technology Information, Media & Entertainment Global Sales and Field Marketing Represents ~$9 Billion in annual revenue (2017) 4

5 Overview q Hiring the Right Team q Building TA Infrastructure q Using Data Analytics 5

6 Steve Jobs Co-founder of Apple computer, co-creator of itunes and the iphone. 6

7 Paul Neal Red Adair American oil well firefighter 7

8 Skill Sets and Team Structure Recruiter Backgrounds & Skill Sets Similar corporate environment experience Retained search experience OR high-end agency experience Executive gravitas: the ability to consult with leadership internally and externally Recommended Team Structure Senior Recruiter: all of the below plus executive negotiation skills and gravitas Recruiter: relationship management, deep functional and industry expertise Researcher: research and sourcing expertise, project management, tech savvy Associate: relationship management, project management, administrative skills 8

9 Jamie Oliver Celebrity Chef and Restauranteur 9

10 Hiring the Right Team Mark Zuckerberg Co-founder and CEO, Facebook Name 10

11 Building TA Infrastructure Three Elements of Successful Infrastructure Support End-to-end recruiting Research and sourcing Administration and operations 11

12 Administration and Operations Recruiting Associate Function q Offers and files Manage administrative duties, deadlines, and compliance through recruiting process including offer letters, revisions, new hire paperwork, background checks and answering onboarding questions Report completed steps or issues to candidates, recruiting lead and hiring manager q Interview scheduling Take ownership of scheduling in person and video conference interviews Plan and execute interview day logistics including catering, reserving interview rooms and onsite support Travel arrangements (booking flights, car service and hotel reservations) q Collaboration with other teams including Q & A Team for system support Talent Management Legal and Global Mobility Onboarding q Special projects Strategic growth opportunities Recruiting Videos/Events See a need, fill a need 12

13 Research and Sourcing q Subscription research sites Monster, Dice, other job boards LinkedIn, ZoomInfo, other research tools Google (especially to get personal contact info for candidates you find from other sources), or google top 50 marketing consultants in tech as an example q Yammer, Sharepoint, other collaboration, file sharing and cloud tools q Regular calls and touchpoints with researchers, recruiters and clients q Outreach to university alumni associations to penetrate specific functions, industries, and geographies q D&I: if you don t have a diversity strategy, please join the rest of us, it s 2017! q Data backup to ensure no loss of critical research (in the cloud) 13

14 End-to-End Recruiting q q q q ATS (hopefully with strong CRM functionality) Branding Social media Corporate marketing Support from corporate specialty teams Legal Compensation Corporate operations Global Mobility re: Immigration Our own technical infrastructure Full SMAC integration WebEx, Tandberg and Skype Yammer, SharePoint and other collaboration tools Smartphones for everywhere/always connection Google Alerts, Owler, business media, etc. Buy-in from the corporate executive leadership team right up to the CEO 14

15 Why Data Analytics? The goal is to turn data into information, and information into insight. Carly Fiorina What gets measured, is managed. Peter Drucker I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. Sir Arthur Conan Doyle 15 If you treasure it, measure it. Sir Gus O Donnell Not everything that can be counted counts, and not everything that counts can be counted. Albert Einstein

16 Develop a plan to measure data and analytics. Success is dependent upon asking the right questions. q Start with the business problems: What are the challenges that keep your business leaders awake at night? Which of these can be solved with data analytics? q Do you have the right tools to succeed? Use big data and predictive analytics to give your recruiters better data feeds, talent dashboards and competency models. q Are you using your Applicant Tracking System (ATS) effectively? Does it integrate with data analytics? q What Big Data means to the Staffing Industry. Accurate pipeline planning, reduced cost-per-placement, increased candidate quality, improved time to fill. 16

17 What does a Recruiting Dashboard look like? 17

18 Team Recruiting Dashboard Overview 18

19 Visual Representations 19

20 Drill in on Specifics AVP/VP Hires 20

21 Thank you Matthew Richards Director, Talent Acquisition Matthew #PowerofR3cruiting 21