IBM Business Intelligence and Business Analytics

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1 IBM Business Intelligence and Business Analytics Ganesh 1 Kedari IBM India Software Labs, Pune

2 #1 concern Business Analytics 83% Virtualization 76% Risk Management & Compliance 71% Mobility Solutions 68% Customer & Partner Collaboration 68% Self-service Portals 66% Application Harmonization 64% Business Process Management 64% SOA / Web Services 61% Unified Communications 60% Source: IBM Global CIO Study 2009, n = 2345, 2

3 Agenda What is Business Intelligence? IBM Business Analytics Portfolio Introducing Cognos Business Intelligence IBM Cognos 10 Capabilities Q&A 3

4 Organizations today operate with blind spots Incomplete Information 1 in 3 managers frequently make critical decisions without the information they need Inefficient Access Just 67 percent of high-growth CIO s said data is readily available for relevant users Inability to keep pace Today s online business cycles are 3-7 times shorter 4 Source: IBM Institute for Business Value

5 Actionable How Insights are we to Answer doing? Key Questions MARKETING FINANCE How are we doing? SALES Why? HR What should we be doing? OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 5 5

6 How are we doing? Immediate Insights to Business Performance Scorecards Dashboards Reports Real-Time Monitoring 6

7 Why? Deeper Analysis of Trends & Patterns Ad-hoc Query Analysis and Exploration Trend and Statistical Analysis 7

8 What should we be doing? Foresight to Plan & Allocate Resources What-If Analysis Predictive Analysis 8

9 Data Warehouses and Data Marts Data warehouses and data marts address the problems companies have with missing data values and inconsistent data. They also help standardize data formats between operational data and data purchased from third-party vendors. These facilities prepare, store, and manage data specifically for data mining and analyses. Components of a Data Warehouse 9

10 Components of a generic BI system 10

11 IBM Business Analytics Portfolio 11

12 Full breadth of BI for every decision-maker Query, reporting, analysis, scorecards and dashboards Delivered where, when and how needed Revolutionary way to work with BI Unified workspace with built-in collaboration View of all time horizons: past, present & future Easy progression from viewing to exploration to more advanced analysis Free to answer critical business questions Answer how am I doing, why, and what should I be doing? Ensure organization-wide insight and alignment 12

13 Full breadth of predictive analytics Data collection, statistics, data mining, predictive modeling, deployment services Putting prediction in hands of the business Decision Management Driving better business outcomes Attract and retain more profitable customers Detect and prevent fraud Improve resource allocation 13

14 Simplify, structure, and automate dynamic and sustainable FP&SM practices Monitor and analyze business performance against targets Plan, forecast and control enterprise resources aligned with corporate objectives Close the books, consolidate results and report financial performance with confidence. 14

15 Enterprise requirements CIO has to manage multiple datamarts and point solutions for risk and compliance data CRO cannot get aggregate risk exposure position CCO cannot ensure regulatory compliance, adapt to change or manage regulator interaction Unifies enterprise-wide risk and compliance initiatives into a single management system provide visibility into risk exposure and to facilitate compliance management Provides synergy with Information and IT Governance, Risk Management, and Security 15

16 Ready-made packaged reporting and analyses based on the best practices Encompasses a comprehensive portfolio Workforce, customer, finance & supply chain Adaptable & extensible Adaptive Application Framework Source data from multiple transaction systems 16

17 Introducing Cognos Business Intelligence Dashboards Scorecards Ad-hoc Query Predictive Analysis Analysis & Exploration Reports Real-Time Monitoring What-If Analysis Trend & Statistical Analysis Smarter Decisions. Better Results 17

18 IBM Cognos 10 Capabilities - Query and Reporting Design and build Analyze and share Assemble and format Modify and arrange Interact and analyze Share and collaborate 18

19 IBM Cognos 10 Capabilities - Query and Reporting 19

20 IBM Cognos 10 Capabilities - Analysis View, assemble and analyze information Assess business situation with Advanced, predictive or what-if analysis Engage the right people in your enterprise for decision-making Cognos Business Insight Cognos Analysis for Excel Cognos TM1 20

21 IBM Cognos 10 Capabilities - Analysis 21

22 IBM Cognos 10 Capabilities - Dashboarding Limitless BI Workspace Analyze and share View, interact with and analyze the result set, and share the results to follow a train of thought and generate a unique perspective around information. Assemble and format Drag-and-drop trusted content (BI, TM1, RTM, Metric Studio, and PowerPlay), filters, and other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add comments, and personalize widgets. Interact and analyze Change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to Business Insight Advanced for additional analysis. Share and collaborate Consume, share, and distribute dashboard objects, and integrate with Lotus Connections. Make Dashboards Portable Schedule, burst and distribute professionally authored dashboard content to a broad audience of consumers who need disconnected access to their dashboards. 22

23 IBM Cognos 10 Capabilities - Dashboarding 23

24 IBM Cognos 10 Capabilities - Scorecarding Visually Measure and Monitor Performance Align strategy with operations Communicate strategy and track your progress Ensure accountability for performance Share with more user communities Enjoy simple deployment and administration 24

25 IBM Cognos 10 Capabilities Real Time Monitoring 25

26 IBM Cognos 10 Capabilities - Extending BI Reach more users with business intelligence IBM Cognos Mobile IBM Cognos Active Report IBM Cognos for Microsoft Office IBM Cognos Mashup Service 26

27 Breadth of analytics across historical, real-time and predictive information Unified Workspace delivering breadth of analytics Analytical Reporting Real-Time Scenario Modeling Advanced Analytics Drill What is What-if What might be 27

28 Easy data inclusion by the business from one value, to entire data sets and external files External Data Combine external, departmental, and your own data to corporate information resulting in broader perspectives Solution Highlights Import external data sources into reports or query subjects Leverage external data as report filters Publish for reuse and update Provide IT governance 28

29 Connect with Others Collective intelligence to share insights and gain alignment Cognos 10 advances Engage others in decision networks to discuss issues, share insights and align decisions Attach business context to BI content and learn from a growing repository of decision history Support workflow to establish accountability and engage the right people at the right time Key features Annotations down to cell level Lineage and data stewardship Threaded discussions associated with BI evidence Activities, notifications, tasks, and initiatives Search threads, people, discussions, decision history Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process 29

30 Collaborative BI through built-in collaboration and social networking IBM Cognos Collaboration Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers. Solution Highlights Embed of Lotus Connections Post messages, share files and links to web content (both BI and external) Create and assign to-do items Work within Business Insight workspace to drive activities or requests for action Send notifications directly from an activity 30

31 Breadth of Deployment options Enterprise Software Leverage existing IT investment e.g. IBM Cognos 10 on supported OS and hardware Virtualization Optimize use of resources e.g. Cognos 10 on System z Optimized Business System Fast to install and run e.g. IBM Smart Analytics System C O G N O S Private Cloud Standardize & share costs e.g. IBM Smart Analytics Cloud on System z Public Cloud Provision with no CAPEX e.g. IBM Cognos 10 deployed on IBM Cloud Smarter Decisions. Better Results. 31

32 Analytics-driven organizations outperform Business Intelligence Predictive Analytics Financial Performance & Strategy Management Analytic Applications Innovation in Dissemination of Extension to Foundation for C O G N O S Smarter Decisions. Better Results. 32

33 Accelerate BI Success with our expertise How-to books deliver expertise BI Strategy, Cloud, Redbook Performance Manager Workshops help shape strategy Champion workshops Business Analytics experience Communities to share expertise DeveloperWorks, C^3 Blog Innovation Center for Business Analytics Cognos Analytic Applications Delivers packaged reporting and analysis for accelerated insight Unlocks information locked in ERPs and other data sources Easily add and configure new reporting content 33

34 Smarter Decisions. Better Results Freedom to Think Unified workspace All time horizons Progressive interaction Connect with Others Decision networks Business context Accountability and Simply Do Mobile and Disconnected Integrated Real-time A revolutionary BI workspace delivered on a proven platform with seamless upgrade. 34

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