Our Customer. Why Expedux. Omnichannel Requirements. Vendor Evaluation Criteria. Lack of business intelligence to predict the future requirements.

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1 CASE STUDY Increased overall sales by 35% within 6 months using B2B Partner Management portal and B2C Omni channel solution for a APAC based Largest Poultry Firm. 01

2 Our Customer A 25 years old poultry organization with a nationwide network of over 25,000 retail outlets and largest connection and collaboration with over 20,000 farmers from 8,000 villages. Omnichannel Requirements Our customer has a huge partner network across APAC. Since the transaction volume was so huge, they wanted to automate their B2B retail process across all the branches at different levels. This process should yield the following benefits: Minimize the operational costs, Lack of business intelligence to predict the future requirements. Why Expedux Expedux demonstrated its capabilities in terms of B2B ERP lanvdscape, our experience in core e-commerce platforms & expertise in transforming Multicommerce to Omni channel operations across B2C and B2B ecosystems. Our customer was convinced with our Omni channel vision to B2B retail ecosystem and chose us to implement end-to-end Omni channel solution. Increase the customer base Improve Management Excellence Expand the customer buying channels from B2B to B2C Vendor Evaluation Criteria Our customer started evaluating multicommerce and Omni channel solution vendors who could address their B2B partner management programs and B2C multi-commerce challenges: Maintain and upgrade legacy systems to maintain each and every retail outlet s inventory and accounts Lack of interconnection between branches Limited B2B and B2C customer engagement channels ( Direct sales and Phone). Integration issues between factory and outlets in terms of inventory, shipping, order and offer management programs. 02

3 Our Solution 03

4 Omnichannel Solution Implementation Expedux evaluated existing challenges and suggested our unique 4-pillar strategy to implement omnicommerce right. Pillar 1: Retail Process Automation Expedux implemented a revamped B2B omnichannel solution and integrated with the Enterprise Service Bus and the required Connectors by Adapters to interact with ERP system and other third-party components. The ESB was the fulcrum of our customer s B2B ecosystem and it provided major advantages like a) easy integration between factory, outlets, farmers and customer s back office team b) scalability and c) flexibility to cope up with suppliers. Pillar 2: Online Upgrade We customized the ecommerce component to engage the Retailers (B2B) and Customers (B2C). Our customer s ERP system and ecommerce were connected through the ESB with the seamless integration and synchronization of data. Pillar 3: Mobile Upgrade mcommerce component implemented and engaged seamlessly between Manufacturers, Dealers, Customers and Supply chain operations. It helped in a) 100% connectivity across channels Pillar 4: SMS/ integration We implemented customer intelligence and analytics solution to our customer to measure the influence of all touchpoints on a customer s journey to purchase online, mobile devices, search, and social media and communications. In Omni channel Retail Experience, each component makes the user to feel the excellence of operation of the entire system. SMS was used to make the order instantly and communicate back to the ERP system. We enabled a robust system that could create quick orders in the ERP system. Benefits Personalized Omnichannel experiences with seamless integration across B2B and B2C channels of Operation Integrated with back-end systems such as Inventory, finance, accounting of ERP system along with front end systems such as call center systems, fulfilment systems, and popular social media platforms. Provided a single view of inventory across all channels and improved the sales across channels by 35% after implementing omnichannel solution. Customized reporting and analytics of transactions, customer interactions, and the effectiveness of marketing campaigns. b)providing real time visibility across inventory and logistics c) Promoting Special Offers to elite dealers/ customers 04

5 ABOUT US Focus Optimize & Enhance Retail Omni channel Experience. Experience 100+ man years of expertise in working with retail/e-commerce technologies. Credibility 99% of our customers doubled their revenue within 6 months. IOT - R CoE Centre of Excellence team to con stantly innovate Internet of Things in Retail such as Augmented Real ity, Mobile PoS & 3D printing. Stability Team is backed up by eminent in dustry advisors and Venture Capi talists. info@expedux.com twitter.com/expedux linkedin.com/expedux 05