Unstructured Data Conversion Technology. Textual Disambiguation & Textual ETL

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1 Unstructured Data Conversion Technology Textual Disambiguation & Textual ETL Brand Monitoring and Analysis of Customer Feedback For Hospitality Vertical Presented on 4/20/2017

2 Table of Contents 1. Executive Summary 2. Visibilis Company Profile 3. Competitive Analysis: Unifocus vs. Visibilis 4. Our Solution: Dashboard Screen Shots

3 Executive Summary What are people saying about your brand or organization online? Visibilis Brand Monitoring Solution allows our clients to better understand the health of their organization by aggregating online customer reviews from multiple review sites into one Analytic Platform. With this solution, you can see trends as never before and quickly respond to customer comments. Visibilis BMS provides significant competitive advantages to our clients and operators of high value brands, helping them quickly increase asset value by reducing labor costs and improving operational effectiveness, team engagement and customer loyalty. With the confluence of unstructured and structured data sets, you can make decisions on 100% of your customer data and truly become a Data Driven Organization. Take your company and customers to the next level! Thank you for allowing Visibilis Analytics to present this solution to your organization. As the amount of structured and unstructured data continues to grow, firms such as yours are increasingly finding a need to automate and analyze data more effectively and in a scalable manner. Visibilis allows a 360 degree view of your client data by leveraging best in class technology: BankVOD for data extraction, secured hosting and infrastructure, FRT's Textual ETL and Qlik's associative data BI platform. We allow our clients to manage data driven processes, analyze and manage huge amounts of information. We are in a unique position to assist our Clients in creating a data analytics platform that will immediately increase the capabilities in these areas, as well as one that is scalable for the future. "The forward looking statement below speaks directly to our solution, enabling non technical, C- level executives to stitch together data sources and gain invaluable insight" Timothy Portley President of Visibilis Analytics on a recent Gartner Study Like anyone else in an organization, citizen data scientists need the right technology to do their jobs. In this case, that's one of data-discovery offerings that automate parts of complex processes such as data preparation and pattern identification. Recent 2017 study by Gartner cites that a citizen data scientist as "a person who creates or generates models that leverage predictive or prescriptive analytics but whose primary job function is outside of the field of statistics and analytics. Into this group would fall executives whose business function will range from accounting, marketing, and operations right up to the C-level suite. This new role is emerging to deal with the ongoing shortage of data scientists. To try to compensate for the shortage, data discovery solutions are automating tasks that have traditionally been done manually by a data scientist, statistician, or other analytics expert. The confluence of trends is giving rise to a new role that Gartner calls a "citizen data scientist."

4 Company Profile About Us 3 Industry Pioneers combine to form an Analytics and Visualization Platform like no other: Visibilis is a consortium of database technology experts delivering cutting edge analytics solutions through a strategic alliance with Qlik (Gartner "Magic Quadrant" leading Business Intelligence vendor), Forest Rim (2015 Gartner "CoolVendorAward") and BankVOD the leading Risk Analytics provider for the Financial Industry. We have collectively delivered powerful data-warehouse and business intelligence solutions for many Global 2000 organizations and continue to press the envelope in modern progressive database technologies. Expertise "The ability to bring value to bear from data is extremely difficult. Our clients utilize our expertise to derive insight and value from their data like never before. The Visibilis platform and consortium of industry and database experts bring many years of functional and technical experience to bear. With this expertise and proprietary data analysis techniques we develop solutions that create valuable data insights. The ability to read and analyze both structured and unstructured data together is powerful. Entirely new kinds of analysis can be done providing unprecedented insight and ultimately business wisdom." Tim Portley Managing Partner Capabilities: Big Data Analytics Unstructured data conversion Textual Analysis Sentiment Analysis with context Customer service: speech-to-text-to database Entity extraction Report decompilation Survey Analysis Legal document/contract review and analysis

5 Founded in 2005, BankVOD has been serving the financial services industry since its inception. BankVOD provides Data Management and Risk Assessment Solutions to 20 of the Top 50 US Banks w/ over 155,000 Mortgage Brokers, Banks and Merchants accessing their risk analytics programs on a monthly basis. The company is involved in over 80% of the major bank's Third Party Data Verifications. BankVOD services include Asset, Employment, Income, Occupancy, Data Management and Regulatory Compliance Solutions. Headquarter in Chicago IL. with a fully redundant tier 1 data facility in Miami Florida. Qlik provides user-driven business intelligence solutions that enable customers to make business decisions. The company develops, commercializes, and implements software products and related services. It offers Qlik Sense, which enables business users to explore data; ask and answer their own stream of questions; and follow their own path to insight on their own, or collaborate across teams and organizations. It serves customers in various industry verticals, such as consumer packaged goods, financial services, pharmaceuticals, retail, manufacturing, technology, and healthcare. The company sells its products through its direct sales force, as well as through indirect channel partners, including distribution partners, value-added resellers, system integrators, and original equipment manufacturers to license and support its software platform. Qlik Technologies Inc. markets its products in the Americas, Europe, the Asia-Pacific regions, the Middle East, and Africa. The company was founded in 1993 and is headquartered in Radnor, Pennsylvania and has over 37,000 customers worldwide. Forest Rim Technology is a Castle Rock, Colorado company founded in 2003 by Bill Inmon. Forest Rim Technology is a pioneer in creating a software technology known as TextualETL. TextualETL is a powerful NEW technology that takes raw, unstructured text, uses textual disambiguation and other concepts to deliver the desired data in a standard relational database, ready for consumption or analysis. Gartner named FRT "Cool New Technology Company for Data Integration & Quality"

6 Competitive Analysis: UniFocus vs Visibilis Analytics UniFocus is an effective tool which operates at a very high, general level like most "off the shelf" software. Visibilis operates at a very broad, detailed level with unique tailored customer engagements. Visibilis allows you to have a vision of two things what the customer is saying and what the customer is feeling. UniFocus only addresses what the customer is saying. As such. Visibilis allows you to hear the true voice of the customer and the sentiment the customer is expressing. Visibilis operates to two kinds of data mentioned by the customer simple statements and expressions of sentiment or attitude. With simple statements Visibilis finds the voice of the customer. As an example of Visibilis listening to what the guest is saying the voice of the customer - consider the following question when a guest enters a room what do they pay attention to? Visibilis shows you the EXACT things they notice sheets, size and type of the bed, bathroom soap, cleanliness of the room, the view from the window, temperature of the room, sewing kit, bath mat, towels, etc. By extension it can be inferred what the guest does not pay attention to by examining what is not mentioned. Furthermore, Visibilis allows management to see the relative importance of what was mentioned. For examples towels were mentioned 200 times while nightly turn down service was mentioned only once. This allows management to rank the relative importance of all the features that make up a room. The same type of analysis is true for hotel employees. How often is the concierge mentioned? Maid service? Reservations? Valet parking? Etc. While listening to the voice of the customer Visibilis listens to EVERYTHING that is on the mind of the guest. This includes such topics as view, check in, check out, parking, room service, the room itself, amenities, reservation handling, dining experience, the hotel pool, beach accessibility, the view from the room, and so forth. We leaves no stone unturned when it comes to hearing what the guest is saying. Visibilis listens to EVERYTHING the guest us saying and makes all of this information available to the analyst charged with listening to what the guest is saying. Visibilis makes a distinction between statements made by the customer and sentiments expressed by the customer. As far as guest sentiment (or attitude) is concerned, Visibilis listens to the attitude of the customer. Is the attitude positive or negative? After sensing the positive or negative feeling expressed by the customer, Visibilis then goes the next step and listens to WHY the guest has the attitude that the guest has. Was the attitude caused by interactions with hotel employees? With the condition of the room? With check in? Check out? Etc? Visibilis is sensitive to ALL of the factors that cause either a positive or negative attitude with the customer. Then, after the customer has expressed an opinion about something, Visibilis goes further and determines exactly what caused the customer to feel the way they do.

7 Once management knows WHY the customer is reacting the way that they are, then management can do something about the cause of that attitude. For example, Visibilis will find out that the customer didn t like a room because of the bathroom. The water in the bathroom was too tepid or was never warm. Visibilis will find that the customer was unhappy with food: The food was too salty. Or the food was too spicy. When the customer was unhappy, our solution tells you WHY the customer was unhappy. One special feature of Visibilis is the ability to determine price sensitivity. We can examine the case when a customer starts to express feelings about price sensitivity along with the ability to sense feelings towards promotions. Have promotions been successful? As there been NO reaction towards a promotion? A final feature of our solution is the ability to drill down to the actual comment itself. On any given analysis, if management wants to actually read the comments of the guest Visibilis allows you to drill down to the lowest level of detail. Our solution is two ahead of UniFocus by leveraging Textual Disambiguation, ranked by Gartner as Best Cool New Technology. Visualization and Data Association is done with Qlik Gartner Magic Quadrant leader in the BI Space.

8 PROCURE PREPARE & PROCESS PRODUCE PRESENT Extract data from various structured and unstructured sources High performance data preparation and storage with sentiment analytics. Visualize your data and discover things you didn t know or ask for 360 Degree View Information is available anywhere on any device Institutional Textual ETL In-Memory Processing Social Sentiment Analytics Unstructured

9 Sample of Hotel Brand Monitoring and Customer Feedback Analysis

10 Sample Dashboard for Hotel Benchmarking and Analysis

11 Sample Dashboard of Customer Satisfaction Analysis

12 Sample Dashboard for Restaurant Feedback By Product

13 Sample Dashboard with Drill Down into Product Type

14 Sample Dashboard of Feedback Topic Drill Down: Positive vs Negative

15 Sample Dashboard with Drill Down into Add Inns

16 Sample Dashboard of Add Inn with Drill Downs Revealing Portion Issues (See Chart on Right w/ Small & Missing Total 31.8 Percent of Negative Feedback

17 Sample Dashboard of Occurrences By Sentiment by Month

18 Sample Dashboard with Analysis of Negative Sentiment By Store/Restaurant

19 Sample Dashboard with Drill Down into Negative Sentiment Topics For Store/ Restaurant #221 (Highest Ranking Store/Restaurant for Negative Feedback)