WebSphere Business Services Fabric

Transcription

1 WebSphere Business Services Fabric Webify removes the rigidity from SOA to make an SOA environment dynamic and flexible Steve Mills (paraphrased) at Gartner SOA Symposium - SFO

2 Glenn Archbold - Auckland, Keith Miller Christchurch, Wellington IBM WebSphere Sales Specialists

3 Please switch your mobile phones to silent mode or off

4 Webify Solutions Inc Company Overview Founded 2002 Headquartered in Austin, Texas Recognized for industry-leading SOA software & services focused on vertical markets First-to-market with SOA Composite Business Services for the healthcare industry. Continues to receive significant industry recognition Best SOA and Web Services Solution (ACORD 2006) Best Straight Through Processing Solution (ACORD 2006)

5 Why Was Webify Technology Acquired by IBM? 1. Webify middleware, along with IBM GBS services, accelerate our clients ability to assemble and deploy SOA composite business applications based on pre-built, customizable SOA assets, semantic models and policies. 2. IBM acquired Webify for its market leading industry-focused SOA software and services, including specific industry content in P&C Insurance and Healthcare Insurance (with development in progress for Banking, Telecom and Public Sector). 3. IBM GBS will offer a portfolio of pre-defined composite business services that prereq Webify s WebSphere middleware. Examples are Claims Lifecycle in the Insurance industry and Provider Collaboration in Healthcare. 4. Webify facilitates the reuse of a clients existing applications (SAP, PeopleSoft, CICS, IMS, etc.) in flexible, industry-focused SOA composite applications. 5. Webify complements and extends IBM s SOA software portfolio, focusing on WebSphere Process Server and WebSphere Service Registry and Repository.

6 What Problem Does Webify Solve? Move to an architecture capable of providing business agility & game-changing business models Add flexibility into my SOA environment with a dynamic Composite Business Services platform that facilitates asset reuse and industry accelerators additions Reduce development cycle times and exploit repeatable, business awareness from within my middleware Create an SOA and industry standards-based ecosystem that provides me visibility and control within the context of my lines of business

7 Innovation that Matters To CEOs Extend the ability to collaborate inside & outside Innovate business models & processes Leverage information for business optimization 87% of CEOs believe fundamental change is required in next two-years to drive innovation Source: 2006 IBM Global CEO Survey Innovation is all about change. SOA makes it easier to change.

8 Enterprise Software Evolution Webify s Focus Source: Gartner

9 SOA & SOBA Defined Source: Gartner

10 SOA: The Silver Bullet Syndrome Promises of SOA Align business & IT Streamlines business imperatives with IT strategy Reduce Total cost of ownership Enables service reuse to lower maintenance costs Plug and Play Interoperability Enables interoperability between disparate systems Loosely coupled building blocks Enables flexible assembly Challenges of SOA Requires new skills and capabilities Top-down and bottom up focus Modeling, Assembly, Governance SOA confused with service wrapping legacy assets Proliferation of rogue services Poor discovery of services and interrelationships Requires industry semantics No common language of interoperability defined Requires enhanced middleware Performance & security needs Webify, under IBM, is uniquely positioned to address these challenges

11 Why are Customers Using Webify? 1. IT and Operating Cost Reduction 52% reuse of services across SOA applications Reduction in claims errors by 5% and improvement in claims first-pass 20% reduction in call center support calls 2. Top Line Growth Delivered 40+ times the expected new business volume Anticipated increase in Gross Premiums Written (GPW) by 3-4% Enabled over $600M in new business transactions 3. Business Agility 4 month reduction in time-to-market for a new insurance product 50% reduction in partner service enrollment and administration Linear scaling to handle over 1.1 billion rate quote inquiries/day on WebSphere running on System p "SOA and Web Services have the potential to dramatically improve business agility and innovation. Having worked with Webify for the last three years, I see this acquisition by IBM as a positive for clients. It brings together Webify s innovative SOA products and IBM s leading middleware products as well as the global scale and reach of IBM s Services organization. Joseph S. Smith, CIO, Arkansas Blue Cross and Blue Shield

12 Webify Covers All Stages of Customer SOA Evolution

13 Customer SOA Adoption Stages No defined SOA strategy or roadmap. May have exposed some Web services, but efforts are departmental. Struggling to move forward with larger, more strategic SOA projects due to lack of clear business outcomes and/or an articulated execution roadmap.

14 Customer SOA Adoption Stages Already exposed dozens or even hundreds of Web services. Now struggling with difficult issues of service reuse, governance, manageability, and run-time issues regarding service performance, reliability, security and others.

15 Customer SOA Adoption Stages Organizations at this stage are transforming rigid business processes and monolithic applications into more agile solutions through SOA and SOBAs.

16 Customer SOA Adoption Stages Publishing business services and processes to customers and partners that discover and self-provision them into their own business processes. Companies are creating new loosely coupled, process and industry-centric business service ecosystems.

17 A Composite Business Solution is composed of multiple layers with services at its core Service Subscribers (Multi-modal access via Portal, B2B/EDI, or Voice) Member Services Provider Services Sponsor Services Agent Services Business Services (Service portfolios for multiple entities) Business Processes (Loosely coupled, on-the-fly assembly) Claims Collaboration SOBA Benefits & Eligibility SOBA Rate Quote SOBA Components & Services (Modular, location independent) Corporate Resources (Applications, Data Stores, Servers) Web app Legacy Applications Existing Infrastructure Packaged Applications BPO Services

18 Why a Business Services Fabric? How can I help my ESB execute in the right context? How do I manage the services lifecycle? How do I eliminate rogue services and ensure control of my SOA? How do I enable enforcement of policies across all internal and external services? How do I govern services as part of my SOA? How do I help services interact efficiently and dynamically with each other? How do I optimize service interactions to be better aligned with business process? How do I increase service reuse?

19 WebSphere Business Services Fabric Extends and Leverages IBM SOA Foundation Adaptable and customizable composite business services (CBS) to achieve real business agility Emphasis on managing business service metadata, the lifeblood of SOA Optional Industry packs for acceleration of industry solutions Business Service Policy Definition Leverage existing Business Models Industry-specific semantic mediation & dynamic assembly Business Service Subscriptions and Entitlements Enables dynamic personalization and delivery of Business Services Business service lifecycle management Business service metering & utilization

20 Webify in the IBM SOA Foundation Webify Industry Fabric Model Assemble Deploy Manage Model / Architect Develop / Integrate People / Process / IT Business / IT Business Modeler Software Architect Application Developer Integration Developer Bus Svcs Composition Studio Portal or W.E.D. Process Server Bus Svcs Dynamic Assembler Common Event Infrastructure Composite Application Manager Business Monitor Identity & Access Mgmt. Business Services Repository Bus Svcs Subscriber Manager Eclipse Framework Infrastructure Application Server Information Integrator Adapters ESB & MB Bus Svcs Performance Manager Business Services Governance Manager

21 Webify Industry Fabric Six Integrated Modules WebSphere Business Services Repository A standards-based, enterprise SOA metadata repository for service descriptions, ontologies, policies, and technical binding information. Enables rich cataloging and discovery of local and 3rd party business services. Comes pre-loaded with industry specific domain models (process, services, data) WebSphere Business Services Dynamic Assembler A highly scalable, policy composition and semantic mediation engine that enables dynamic service assembly and service behavior adaptation based on content, context, and contract. Scales horizontally through WebSphere Application Server and vertically through Grid computing. WebSphere Business Services Composition Studio SOBA Composition Studio enables domain-experienced software architects to model, create, publish, and manage industry specific service meta-data models and policies around data, processes, resources, policies, and domains. Integrates with Rational through Eclipse 3. WebSphere Business Services Subscriber Manager SOBA Subscriber Manager controls and automates entitlement of Business Services for subscribers. It enables creation, control, and management of service packages to subscribers across the ecosystem. Integrates with leading security and identify management products e.g. LDAP, Netegrity, TAM. WebSphere Business Services Governance Manager Governance Manager provides end to end governance of Business Services and SOBAs through designtime, run-time, deploy-time and manage-time WebSphere Business Services Performance Manager SOBA Performance Manager provides visibility and monitoring of service oriented processes and applications. Includes multi-perspective views and enables drill-down analysis of events and exceptions.

22 WebSphere BSF SOA Differentiators: Adaptable/Customizable Composite Business Services WebSphere BSF dynamically assembles and delivers composite business services with the right functionality based on the specific business situation Service Provisioning Multi-Channel Information Access Dynamically Assembled Composite Business Services Published Inventory of Enterprise, WebSphere BSF, and Third Party Assets Rate, Quote, Issue Application Routing Quote Processing Agents Forms Risk Screener Risk Optimizer Risk Capacity Optimization Risk Qualification & Screening Rating & Underwriting Reinsurer Claims Adjuster Policy Holders Fax Phone/PDA Text Msg Policy Self- Service Revenue Maximization FNOL Optimization Intelligent Claim Lifecycle Claim Self- Service Risk & Compliance New Business Services Endorsement Processing Policy Pending Analysis FNOL Record Claims Optimization Cross- Sell & Up- Sell Policy Services Claims Processing Policy Channel Optimization FNOL Routing Claims Visibility Claims Services Policy Renewal

23 Existing Composite Business Services Based on the IBM SOA Foundation Insurance Composite Business Services Healthcare Composite Business Services New Business Policy Lifecycle Claims Lifecycle Distribution Management Agency/ Partner Services Provider Collaboration Benefits and Eligibility Claims Attachments CDH Management Rate and Quote Rate, quote, and issue services ACORD processing services Third party and BPO services Policy servicing Third party and BPO services FNOL optimization Claims selfservice Third party and BPO services Incentive collaboration services Channel performance visualization Agency/partner management services Agency/partner self-service ACORD processing services Direct claim filing HIS integration PMS integration B&E request mgr WEDI 1-7 editing Real-time and Online error repair batch capability Auto claim status Deductible accumulators Intelligent claim lifecycle Message filtering Payer request manager Electronic return Attachment lifecycle manager Image system integration Real-time validation HSA balances Aggregated HRA/FSA information Multiple payment reconciliation Multi-product quote Online policy issue Broker selfservice Legacy enrollment modernization Webify Industry Fabric Source Assemble Deliver Manage Govern IBM SOA Foundation Webify Industry Fabric Source Assemble Deliver Manage Govern IBM SOA Foundation IBM SOA Foundation Composite business services are collections of individual business and IT services that work together, along with a client s existing applications, to provide a specific business solution such as Claims Self-Service in Insurance Composite business services are under development for additional industries, including Banking, Telecom, and Public Sector

24 Webify Case Study Customer: A Global, Property and Casualty Insurance Company Business Challenges Provide third-party Agent sales force ability to create real-time quotes Improve Agent experience with ease of use to enhance brand loyalty Webify Solution Composite business services connected Agent Online Services and back end quote processes using Straight Through Processing Self-service tools for Agents delivered enrollment functionality leveraging existing B2B connections and existing back-end integration Results 10X Increase in Personal Property Quotes over one year without adding staff SOA-based solution compliant with industry and semantic standards capable of integrating with web, internal and external processing systems

25 Webify Industry Framework Content Rate, Quote, Issue SOBA Webify Insurance New Business SOBAs Policy Lifecycle SOBAs Claims Lifecycle SOBAs

26 A Fully Integrated Business Service Lifecycle Management Solution Included in WebSphere Business Services Fabric (6 Modules): 1. Business Services Repository - Standards-based, enterprise SOA metadata repository and registry 2. Dynamic Assembler - Highly scalable, service personalization engine and semantic services broker 3. Composition Studio - Visual modeling and management of meta-data models and policies. 4. Subscriber Manager - Controls and automates entitlement of Business Services 5. Performance Manager - Provides visibility and monitoring of SOBAs and business services 6. Governance Manager - Visualize hierarchies and dependencies to monitor business SLAs NOT Included (but available separately from IBM): No process modeling or BPEL orchestration tools No ESB or Message Queue No tools to expose/develop Web service interfaces from existing apps or legacy systems Requires an underlying application server and RDBMS

27 In Summary: IBM s Acquisition of Webify Accelerates the Business Value of SOA Middleware Foundation and Industry Business Services Businessfocused Supports industry and semantic standards to increase the business value of SOA Fast and flexible Provides the ability to more quickly create and change SOA applications using pre-built, customizable assets Promotes reuse Makes it easier to reuse existing assets in new SOA composite business applications Innovative Enables creation of new and innovative applications and business models from existing IT investments IBM and Webify deliver industry-focused SOA solutions for better and faster business results

28 Thank You