ACTUAL EXPERIENCE OVERVIEW. Dave Page, Co-Founder & CEO Steve Bennetts, CFO

Transcription

1 ACTUAL EXPERIENCE OVERVIEW 2017 Dave Page, Co-Founder & CEO Steve Bennetts, CFO

2 ANALYTICS-AS-A-SERVICE (AaaS) OVERVIEW

3 Corporate Journey From Equations to Global Production 1999 Prof Jonathan Pitts, Queen Mary University of London, was working on alternative approach to queuing of voice packets 2001 Dave Page suggests digital Voice of the Customer approach to research 2008 Prof makes the digital Voice of the Customer approach work Prof and Dave agree to work on developing a business based on the research Dave sets up shop in his basement 2009 Limited company is formed and grub funding is raised ( 63k) Dave moves business out of basement Commercial development begins in earnest 2010 First customer signed Seed funding stage 1 ( 698k) 2011 Seed funding stage 2 ( 600k), launched AaaS M funding and AIM introduction M funding First channels signed 2016 Business transformed from start-up to scale, 24x7 operations, rebrand, new Bath HQ, expanded leadership team, global sales ready for global production Actual Experience plc 2016 Funding = 21m

4 Problem: poor quality wrecks digital brand and productivity. You experience this personally at home, on the phone, in the office

5 Screenshot showing poor quality This shows massive variability in digital experience quality for a major airline booking system, sadly not atypical Highest Typical Lowest

6 Screenshot showing good quality In stark contrast, this shows the relentlessly consistent digital experience quality of an online grocer. This is the goal of the ongoing use of Actual analytics by any digital brand

7 How we do it Measure entire digital supply chain, AaaS in the cloud, actionable answers via phones and browsers Business users act on analytic results (scores and diagnostics) Small This is were our intellectual property resides. Our algorithms transform digital user measurements into quality scores and supply chain diagnostics Small number of digital users deployed amongst staff or consumer users The technologies and businesses that make up the global digital supply chain of an enterprise These are the applications that are important from a brand or productivity perspective Actual Experience plc 2016

8 Positioning v Other Industry Tools Algorithms protected by patents (US & China granted, Europe pending) and ~8 years trade secrets Business intelligence tools Enterprise customer engagement tools Customer experience management tools We calculate the Voice of the Customer in real time We correlate across silos to establish cause and effect Application performance management tools Cloud service management tools IT service management tools Network & IT infrastructure management tools Actual Experience plc 2016

9 Business Model Analytics as a Service Analytic capacity Actionable insight to improve digital quality Better digital journeys Intellectual Property AaaS Service Provider Enterprise Patents, Trade Secrets, Expertise Employees & Customers $ Annuity fee proportional to analytic capacity $ Annuity fee proportional to Enterprise needs $ Improved brand & Increased productivity Actual Experience plc 2016

10 Major Multi-Year Agreements Service Providers with Global Reach A Forbes Top 100 Global Brand

11 Our Value Proposition to Service Providers Cost Reduction & Competitive Advantage Cost Reduction Competitive Advantage Firefight Automation Differentiate Product Reduces causes of fire Sweat assets, target investment Shorten Sales Cycles Right First Time Products Competitive Information

12 Potential Revenue? Via service providers such as Verizon, Vodafone, Accenture Assume a client takes 2-3 years to reach full deployment $0.5m per year per client* *Estimate of AaaS revenue (to Actual Experience) for a large multinational corporate client deployment, based on our Verizon partnership experience. Verizon tell us that they have at least 100 clients at this scale.

13 Global Digital Economy Addressable market for digital quality improvement Value of digital transactions Digital as % of total transactions United States 2014 Global 2015 Example Sub-Segment Segment Food Manufacturing $463B Manufacturing $3,584B 59% Pharmaceutical $544B 70% 61% Wholesale $2,127B 28% B2B $19.9T Transportation & warehousing $100B 12% Food and beverage $1B 2% Services $510B 4% Retail $298B 6% B2C $2.2T Source: US Census Bureau, 2014 Annual Retail Trade Survey Source: UNCTAD Information Economy Report 2015 Actual Experience plc 2016

14 Our 5 Year Ambition From: To: customer by customer deployment (via Service Providers) integral quality management for the global digital economy (by being built into Service Provider products)

15 THANK YOU & OTHER STUFF

16 Shareholder Register, as at 31 December 2016 LSE:ACT Shareholder No Ordinary Shares % of Issued Shares IP Group 9,343, % Henderson Global Investors 6,070, % M&G 5,563, % Mr Michael Edge 3,195, % Queen Mary, University of London 2,610, % Mr Dave Page 1,972, % Professor Jonathan Pitts 1,919, % Ruffer 1,578, % Mr Rob Giles 1,216, % Shares in issue 37,517,588 Percent not in public hands 62% Employee share scheme limited to 12.5% of issued share base Actual Experience plc 2016

17 THANK YOU, ONCE AGAIN