SPSS and Oracle Solutions for Life Sciences

Transcription

1 SPSS and Oracle Solutions for Life Sciences Oracle Life Sciences User Group Meeting April 30, 2007 Mike Bittner - Strategic Alliance Manager Bruce Kolodziej Sales Engineer

2 SPSS Fundamentals Software company NASDAQ-listed 35+ year heritage in analytic technologies Top 25 software company Operations in over 60 countries Leadership Market leader in predictive analytics Recognized as leader by Forbes, Business Week, Intelligent Enterprise, InfoWorld, CRM Magazine, and others Proven track record More than 95% of FORTUNE 1000 are SPSS customers Over 250,000 licenses sold 14 of the 16 hospitals on U.S. News & World Report magazine s 2005 honor roll Medical researchers at numerous universities and public health agencies, including those conducting research on genomics and other groundbreaking therapies Leading medical associations and not-for-profit foundations

3 SPSS Leadership Leader: Gartner Magic Quadrant 1/2006

4 Enterprise Platform for Predictive Analytics Enterprise Data Sources Medline Data Bio-informatics Data Chem- Informatics Data Clinical Trial Data Medical records Public Data Sources Other 3 rd Party Data Oracle Life Sciences Platform Enterprise Platform for Predictive Analytics Unified Data View Understand Predict Act Reporting Statistics Data mining Web mining Text mining Advanced Analytics Analytical Asset Management Sales and Marketing Market Segmentation Physician Profiling for Prescribing Practices Competitive Strategy Sales Driver Analysis Identification of new trends for R&D Product Launch Planning Research Drug Discovery Genomics Proteomics Microarray Analysis Medical Testing Patent Research Medical Outcomes Toxicity Testing Identify Causes of Adverse Reactions Development Knowledge Management Process Control Quality Improvement Downtime Reduction Touch points Physician Knowledge base Website Mail Phone Operational Systems ERP Systems Supply Chain Data Warehouses

5 SPSS Clementine User Interface Easy to user graphical user interface supports the entire data mining process Join tables, clean data, prepare data, visualize, build models, deploy results, store results Leverage and extend your existing Oracle investment No data movement is necessary Data preparation and deployment can be run on the database tier ODM algorithms will be run in database Oracle DM node Generated Oracle DM node

6 Available ODM Algorithms Predictive Models Clustering Association Analysis Other

7 Oracle Data Miner Integration with Clementine Browsing of Oracle data mining models, generated via Clementine

8 Customer Successes San Francisco Heart & Vascular Institute

9 Eli Lilly Sales Driver Analysis Sales Driver Analysis for competitive advantage What factors give rise to high market share in high potential territories? Results: Reinforced findings from other sources Provided additional insight into what factors were driving market share. Enabled the sales force tactical plan for the product to be refined. Suggested key areas for additional market research activity.

10 University of Ulster: Bio-Informatics Analyzed the volume of data generated from DNA micro arrays Cluster and classify genes that appear to underlie a particular tumor's development, thereby providing a cancer fingerprint in a single experiment Results Rapid and correct tumor classification leads to earlier diagnosis and, thus increases chances for survival.

11 Unilever: Reduced the Need for Animal Testing Unilever's mission is to add vitality to life. They meet everyday needs with nutrition, hygiene, and personal care products. Needed to save money and streamline the testing process for new products as well as reduce reliance on animal testing Results: Predictive modeling enabled Unilever to develop predictive models using the attributes of the new products. This allowed them detect whether a product was likely to have adverse effects, rather than testing the product on animals.

12 Key Takeaways The rapid visual interface means that results can be found and used in a timely manner SPSS Clementine maximizes your investment in Oracle

13 Thanks for your time! Mike Bittner - Strategic Alliance Manager mbittner@spss.com Bruce Kolodziej Sales Engineer bkolodziej@spss.com