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2 Table of Contents 01 There s More Data Than Ever But Are You Getting Value from It? page Take a Close Look at Cisco and Cloudera page Access Data Quickly, Simplify Management, and Help Ensure Protection page Businesses in Every Industry Are Benefiting from Cisco and Cloudera page Transform Your Data Center and Trounce the Competition page 12 in collaboration with 03

3 You need an analytics-ready infrastructure and a comprehensive data management solution. in collaboration with 01 There s More Data Than Ever But Are You Getting Value from It? In today s marketplace, massive amounts of data are promoting digital transformation and this data offers a huge opportunity for organizations to gain competitive advantage. But the truth is, unless you re using a scalable and secured data management solution, you re not actually using more data than you were 10 years ago. The challenge comes from the proliferation of unstructured and semistructured data from video, social media, sensors, and other sources, because this data is a poor fit for traditional relational databases, which are designed for structured data. To fully understand business trends and make real-time decisions, you need an analytics-ready infrastructure and a comprehensive data management solution. Both of these components enable your business to extract data from many sources, transform that data into a compatible format, and store the data in a manner that s fast, accessible, and scalable. Organizations have more data than ever and the amount is still growing. More data has been created in the past two years than in the previous history of the human race By 2020, 1.7 MB of new information will be created every second for every human on the planet Within five years, there will be over 50 billion smart connected devices all sharing data 1 1 Bernard Marr, Big Data: 20 Mind Boggling Facts Everyone Must Read, Forbes, September 30, 2015 Cisco WebEx Enhances Customer Experiences with Platfora and Cloudera on UCS (2:20) Watch Video Tame Big Data and Transform Table of Contents Your Business 05

4 02 Take a Close Look at Cisco and Cloudera Early adopters of big data analytics are leading the market. Together, Cisco and Cloudera provide an industry-leading architectural platform for Hadoop-based applications. in collaboration with With a data management platform optimized for big data and analytics, your business can increase operating efficiency, gain insights into your business environment, and reduce business risks. From reducing time to market for new products and services, to optimizing your workforce, to improving financial performance and selling more intelligently the right solution can take your business to new heights. Together, Cisco and Cloudera provide an enterprise-ready data management platform to help your organization take advantage of your structured, unstructured, and semistructured data. Cisco UCS Integrated Infrastructure and Cloudera Enterprise work cohesively to provide a uniquely capable, industry-leading architectural platform for Hadoop-based applications. The combined solution enables your organization to gain value from the data throughout your business with fast performance, simple management, and robust security. Five Times more likely to make fast decisions Three Times more likely to implement strategies according to plans Two Times more likely to outperform 75 percent of the industry 1 Cloudera VP Highlights the Benefits of Cisco UCS for Big Data (3:24) Watch Video 1 Bain & Company, The Who, Why and How of Big Data, 07

5 03 01 Cisco UCS Integrated Infrastructure for Big Data with Cloudera More in collaboration in with with Access Data Quickly, Simplify Management, and Help Ensure Protection Cisco UCS Integrated Infrastructure and Cloudera Enterprise provide the quick data access, easy and efficient management, and robust security needed to deliver greater business value. The suite of tools from Cisco and Cloudera help save money and boost efficiency by accelerating deployment and cluster configuration and reducing downtime. Cloudera Manager makes it easy to monitor the entire data center from a single pane and provides complete visibility into your cluster with hundreds of built-in checks and alerts. What about data security? With increasingly advanced attacks on data centers, locking a cluster behind a firewall is not enough to keep your data safe. Cloudera Navigator s comprehensive perimeter authentication and unified role-based access help secure entry points, encrypt data (both in motion and at rest), and provide end-to-end governance for full visibility into all data stored in Hadoop. Cisco UCS Integrated Infrastructure is used throughout the world: More than 48,000 unique customers More than 100 unique world record benchmarks More than 24,000 repeat Cisco Unified Computing System TM (Cisco UCS) customers More than 85 percent of all Fortune 500 companies use Cisco UCS View Infographic Cisco UCS and Cloudera Enterprise for Big Data offers: 60 times faster data reloads 500 times unique world record benchmarks 75 times repeat UCS customers View Infographic 09

6 in collaboration with Chapter 3: Access Data Quickly, Simplify Management, and Ensure Protection C isco UCS Integrated Infrastructure and Cloudera Enterprise provide the quick data access, easy and efficient management, and robust security to deliver greater business value. The suite of tools from Cisco and Cloudera help save money and boost efficiency by speeding deployment and cluster configuration, and reducing downtime. Cloudera Manager makes it easy to monitor the entire data center from a single pane of glass and provides complete visibility into your cluster with hundreds of built-in checks and alerts. What about data security? With increasingly advanced attacks on data centers, locking a cluster behind a firewall is not enough to keep your data safe. Cloudera Navigator s comprehensive perimeter authentication and unified role-based access help secure entry points, encrypt data (both in-motion and at-rest), and provide end-to-end governance for full visibility into all data stored in Hadoop. Cisco UCS Integrated Infrastructure 48,000+ unique customers 100+ unique world record benchmarks 24,000+ repeat UCS customers More than 85% of all Fortune 500 companies use UCS More Cisco UCS and Cloudera Enterprise for Big Data 60X faster data reloads 500X unique world record benchmarks 75X repeat UCS customers More 08 Access Data Quickly, Simplify Management, and Ensure Protection 09

7 in collaboration with Chapter 3: Access Data Quickly, Simplify Management, and Ensure Protection C isco UCS Integrated Infrastructure and Cloudera Enterprise provide the quick data access, easy and efficient management, and robust security to deliver greater business value. The suite of tools from Cisco and Cloudera help save money and boost efficiency by speeding deployment and cluster configuration, and reducing downtime. Cloudera Manager makes it easy to monitor the entire data center from a single pane of glass and provides complete visibility into your cluster with hundreds of built-in checks and alerts. What about data security? With increasingly advanced attacks on data centers, locking a cluster behind a firewall is not enough to keep your data safe. Cloudera Navigator s comprehensive perimeter authentication and unified role-based access help secure entry points, encrypt data (both in-motion and at-rest), and provide end-to-end governance for full visibility into all data stored in Hadoop. Cisco UCS Integrated Infrastructure 48,000+ unique customers 100+ unique world record benchmarks 24,000+ repeat UCS customers More than 85% of all Fortune 500 companies use UCS More Cisco UCS and Cloudera Enterprise for Big Data 60X faster data reloads 500X unique world record benchmarks 75X repeat UCS customers More 09

8 04 Cisco & Cloudera offer infrastructure for bigdata analytics that is cost effective & scalable. Watch Now Businesses in Every Industry Are Benefiting from Cisco and Cloudera Organizations across industries are realizing the value big data and analytics can bring to their businesses. Cisco UCS and Cloudera Enterprise for Big Data offer the flexibility to implement innovative use cases. Reduced time to market A leading biopharma company reduced trial simulations by 98 percent, optimized dose levels, increased safety, and accelerated drug trials. Optimized workforce A leader in document technology and services used big data and analytics to identify the cause of high employee turnover and determine ways to improve employee engagement and then used that information to reduce the attrition rate by 20 percent. Improved financial performance A partnership between a weather company and a technology company now yields 2.2 billion unique forecast points, which retailers, insurance, and energy companies use to adjust staffing and supply chain strategies in real time. Dramatically increased sales A leading grocery chain personalized direct mailers and achieved a coupon return rate of 70 percent, when the industry average is 3.7 percent. Faster configuration time A leading media market research firm needed to simplify processes for managing hundreds of servers in its big data environment. As a result, the firm reduced a six-to-eight week configuration process to 90 minutes. Big data has big traction with CIOs: 64 percent have already invested heavily in big data. 69 percent say big data is a critical or high priority to their business. 1 in collaboration with 1 CDC Sixth Annual Global Survey

9 Together, Cisco and Cloudera can help you make the most of your structured and unstructured data. Transform Your Data Center and Trounce the Competition Now is the time to transform your data center and take advantage of the big data opportunity. With the right solution, data can deliver the insights that lead to better decisions. It enables organizations to be more effective. And data delivers better experiences to customers, partners, and employees to create longer lasting and more productive relationships. Together, Cisco and Cloudera can help you make the most of your structured and unstructured data. With the scalable Cisco Validated Design, open access to all your data, simplified management capabilities, and an extensive portfolio of security solutions and tools for your data, Cisco and Cloudera provide a clear path to business transformation. Get out of the slow lane and accelerate to a more promising future. Why Cisco UCS? It s All in the Numbers. Ebook: Big Data and Analytics for Dummies, Cisco Special Edition At-A-Glance: Cisco Capital IDC White Paper: The Business Value of Cisco UCS for Big Data Blog: Cisco UCS Integrated Infrastructure for Big Data CTO Tool: Register to access our Advisor Toolset Brochure: Cisco UCS and Cloudera Big Data Brochure Solution Brief: Cisco UCS with Cloudera Enterprise Tweets by Cloudera in collaboration in with with For More Information Contact Cisco and Cloudera today to learn how you can optimize your data warehouse. Learn more at 13

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