Building a Global ERP System for the Metals Industry

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1 Haynes International Building a Global ERP System for the Metals Industry Audit Tax Advisory Risk Performance

2 2 Overcoming Roadblocks to Growth

3 Haynes International Building a Global ERP System for the Metals Industry Founded in 1912, Haynes International Inc. ( is a leading developer, manufacturer, and marketer of high-performance nickel- and cobalt-based alloys used in corrosion and high-temperature applications. Haynes employs more than 1,000 employees in service centers and offices throughout Europe, Asia, and the U.S. After two decades of acquisitions and expansion, Haynes disparate, outdated systems were not keeping pace. Like many global metals manufacturers, multiple systems and numerous challenges stood in the way of a comprehensive view of operations. Globally, it took great effort for Haynes to update purchase orders and inventory requests, consolidate transactions, and convert currencies. Manual entry increased the risk of data misinterpretation, miscalculations, and undetected errors. Maintaining global supply chain data became challenging. To provide the information its executive management team demanded, Haynes needed a single global enterprise resource planning (ERP) system. crowehorwath.com/metals 3

4 Taking Steps Toward a Global Solution When Haynes started to search for a new ERP system, the company relied on established relationships with strategic resources. It engaged Crowe Horwath LLP to initiate the implementation and help optimize the required investments in infrastructure, process, and people. I knew that Crowe was working with Microsoft 1, and the Dynamics AX ERP system offered the robust international currency and consolidation capabilities we needed to pursue our globalization strategy, says Jeff Young, vice president and chief information officer. Haynes thought the Microsoft Dynamics AX architecture provided a core foundation to which the Crowe Metals Accelerator could be added to meet metals-specific ERP requirements. The metals industry and technology solution expertise that Crowe shared was critical to the implementation. Crowe is very well-positioned to work with users, says Young. They are well-trained and can help make sure the end result is a successful solution. One of the requirements in Haynes ERP selection process was access to international currency options. Microsoft Dynamics AX offered the functionality to unify Haynes enterprise and support requirements for multiple currencies, languages, and regulations. 4

5 Haynes International Building a Global ERP System for the Metals Industry Three Layers to Support Success Haynes global implementation was based on three important components: 1. Microsoft Dynamics AX A New Generation of ERP 2. Crowe Metals Accelerator An Industry-Tailored Solution 3. Crowe The Microsoft Industry Partner for Metals I knew that Crowe was working with Microsoft, and the Dynamics AX ERP system offered the robust international currency and consolidation capabilities we needed to pursue our globalization strategy. -Jeff Young Vice President, Chief Information Officer Haynes International Inc. crowehorwath.com/metals 5

6 Systematically Planning for Change Haynes began by deploying the Microsoft Dynamics AX platform in three European subsidiaries each with its own languages, data sets, and processes. Plant maintenance, purchasing, and the general ledger came online next, followed by sales, several U.S. locations, and Asian subsidiaries. During the implementation, Crowe worked with Haynes corporate and local offices to ease the transition. Creating and adapting to one standard supported by one system was a major change for the company. The key (to the successful project) was choosing a resource to go the extra mile in supporting users, says Young. Crowe brings a constant level of new talent and very educated personnel that have the ability to listen to our users and our needs, to understand the product, and to create a solution that will allow us to be successful for the next years. -Jeff Young Vice President, Chief Information Officer Haynes International Inc. 6

7 Haynes International Building a Global ERP System for the Metals Industry ERP of Choice for the Metals Industry Adding the Crowe Metals Accelerator to the strengths of the Microsoft Dynamics AX architecture can result in a robust, highly specialized system that offers advanced industry functionality to: Capture and validate customer specifications Translate data into detailed manufacturing procedures and requirements Create achievable production schedules Streamline production Provide sophisticated business intelligence Integrate with other management and reporting systems crowehorwath.com/metals 7

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9 Haynes International Building a Global ERP System for the Metals Industry Benefiting From a Single Global Solution Haynes is already realizing positive results, and it anticipates that benefits will continue to accrue as departments and locations are added to the system. Now an order made at any location is entered and updated in real time with enterprise visibility. And management teams can access global data and reports at any time. Intercompany capabilities have streamlined cross-company purchase orders, eliminating a manual process that required reentry of data as it passed between disconnected systems. The improved visibility to inventory throughout facilities supports global supply chain efficiency and delivery date accuracy. In addition, local sites now take advantage of advanced planning, production reporting, and cost tracking capabilities. The new system also simplifies consolidation of global financials and reinforces requirements for international financial reporting standards and multicurrency considerations. The ability to globally roll up and report on data provides management with more timely information on costs and performance. Haynes also expects to reduce the burden on IT support staff and gain efficiencies as a result of replacing local systems with a single global solution. crowehorwath.com/metals 9

10 Jeff Young Vice President, Chief Information Officer Haynes International Inc. 10

11 Haynes International Building a Global ERP System for the Metals Industry Choosing a Team to Go the Extra Mile Haynes was able to maximize the strength of Microsoft solutions by relying on the in-depth technical and implementation expertise provided by Crowe, including: A proven record of successful implementations for many of the nation s leading metals companies A comprehensive understanding of metals manufacturing and a long tradition of thought leadership across a broad range of business and management issues Crowe Metals Accelerator to transform the Microsoft Dynamics AX solution into a powerful, metals-specific platform A dedicated team of professionals to count on for outstanding service "Crowe brings experience and expertise to our team. They listen to my needs, understand our unique challenges, and are always available to help. They made me successful twice, so I m not afraid to recommend them to anyone." crowehorwath.com/metals 11

12 About Us Crowe Horwath LLP ( is one of the largest public accounting, consulting, and technology firms in the United States. Under its core purpose of Building Value with Values, Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. With offices coast to coast and 3,000 personnel, Crowe is recognized by many organizations as one of the country s best places to work. Crowe serves clients worldwide as an independent member of Crowe Horwath International, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 120 countries around the world. Contact Information For more information on contact: Vicky Ludema vicky.ludema@crowehorwath.com When printed by Crowe Horwath LLP, this piece is printed on Mohawk Color Copy Premium, which is manufactured entirely with Green-e certified wind-generated electricity. 1 Microsoft and Microsoft Dynamics are registered trademarks of the Microsoft group of companies. In accordance with applicable professional standards, some firm services may not be available to attest clients Crowe Horwath LLP, an independent member of Crowe Horwath International crowehorwath.com/disclosure MD C