Profitability regarding Smart Content Delivery At Stores

Transcription

1 Profitability regarding Smart Content Delivery At Stores

2 DIGITAL stores SMART DIGITAL CONTENT

3 PHYGITAL A TREND Physical experience will develop and improve according to digital marketing abilities to provide the best omnichannel experience. Not only digital players (Amazon Go) but also traditional players (Wholefoods) are including this into their strategies. Organizations must put in place new systems, structures and strategies to optimize physical experiences. Re-skilling will be critical, and organizations must ensure their workforce is willing and able to learn, relearn, and relearn again. They must also ask themselves: what future structure, brief and role should there be for digital departments or heads of digital as digital becomes ubiquitous and increasingly invisible? Fjord Trends, 2018

4 Smart Digital Content at the Stores We have already started to work with top brands in order to define physical experience, introducing digital elements that take the user experience to a whole different level and have a positive impact on their business.

5

6 Model proposal Smart digital content delivery in physical spaces WE DIGITIZE TRADITIONAL SIGNAGE ONLINE SMART CONTENT DELIVERY UPLIFT MEASUREMENT OF STORE RESULTS WE DIGITIZE COMMERCIAL SIGNAGE AND TRADITIONAL PAPER POSTERS, BUT ALSO OTHER TYPE OF COMERCIAL CONTENT EXISTENT ON PAPER, THROUGH: CONTENT DIGITIZATION HIGH DEFINITION SCREENS SUPPORT A SEARCH ENGINE AND THE BUSINESS RULES THAT ALLOW A SMART DELIVERY OF CONTENT ACCORDING TO THE COMMERCIAL AND BUSINSS STRATEGY OF EACH STORE. AUTOMATION OF CONTENT DISTRIBUTION ACCORDING TO A DEFINED STRATEGY AND BUSINESS INTELLIGENCE. IMPACT ASSESSMENT OF THE NEW MODEL ON THE TARGET KPIS FOR EACH STORE. INSIGHTS AND FEEDBACK ON THE INTELLIGENCE AUDIT REPORTING

7 Operating Model Digital Smart Content 3 CONTENT DELIVERY AND INTELLIGENCE TO THE DIFFERENT BRANCHES 5 SIGNAGE MEASUREMENT Measurement Dashboard: content management and transformation Intelligent delivery sectioned according to BBVA comercial network strategy as well as established parameteres and measurement information 1 STRATEGY AND CONTENT CREATION Campaigns, copies, media content, etc. 4 HARDWARE AND SOFTWARE HW consulting needed and placement Commercial Network Setup 2 ADAPTING CONTENT TO FORMAT Content reception Initial Layout Creation Adapting content to digital format and experience Office Media Manager Upload Software deployment and development Manteinance

8 CUSTOMIZED SERVICE OFFER H A R D W A R E AND SERVICES Counseling, choosing and purchasing the adequate screen devices. International agreements (direct purchase) with main brands. More tan 1000 installation technicians having national coverage. S O F T W A R E Ladorian ids Google distribution intelligence and content management software license for screens and mobiles. Platform parameter setting, integration management and deployment. CONTENT We develop a channel offer visual identity and we offer content creation bundles, promotional but also entertainment-related or engagement. IMAGE + VIDEO + MUSIC + TURNS INTELLIGENCE Our Machine Learning module allows us to connect to our clients s ERP systems, delivering content according to behavior. MEASUREMENT Content broadcast auditing through Google Analytics as trusted third party. Campaign measurement impact according to sales figures. I NCOME We develop a Plan B taking into consideration: Initial investment Creating savings Sales increase Creating AdvertisingIncomes

9 ital em WHAT MAKES OUR MODEL UNIQUE, PROFITABLE AND EFFICIENT DATA The grounds of an intelligent and efficient content distribution is the capability of making decisions on what to advertise, based on ERP integrated data - Cloud Vision-BI Machine Learning or external DataBase. DATA DRIVEN TEC THE NETWORK Creating your own content distribution network is without any doubt a great asset for your company. Additionally you can choose being part of a Sales Point network, connected to the external digital advertising market. CONTENT Enhance the client experience by producing relevant and substantial content for each of them, not only in the store but also on their smartphones. We offer a large range of possibilities regarding media content playing, complying with the AGEDI and SGAE content management entities. RESULT ASSESSMENT Listening customizing automation - auditing Learning from results, comparing and building our own algorithm baseline. Average sales increase for each advertised product +30%

10 RESULT ASSESSMENT FLOW IN THE SMART CONTENT DELIVERY P.O.S. CONVERSION RATE BI BUSINESS INTELLIGENCE Nonpredictive Smart delivery Sales Point Similarity INT-EXT ids Content delivery Algorithms ML MACHINELEARNING Intelligent predictive distribution Mobile MOBILE CONVERSION RATE

11 75% Ladorian -Google System 47% Added Value INTEGRATION Premise ERP System Integration that allows us to deliver content according to premise behavior as well as comparing sales and content delivery data. Mobile Loyalty System that allows us to identify customer presence at the store as well as performing memos, offers, downloads, point redemption Soundtrack Playlist will allow us to manage music from the Channel as well as synchronizing music and content. Social WiFi for our customers. Passive marketing tool. We connect the router at your premise to start collecting data, sending automated s and social network customer interaction. Turns management that will allow reduced waiting times, improved efficency and increased income thanks to the waiting time management. Google Analitycs allows us to consult data content delivery and marketing communication with the mark of a trusted third party: Google. This integration is key to commercial advertising for tested and trustworthy report delivery.. Cloud Vision allows content delivery according to information collected through an installed video camera: face recognition, women-men ratio on the premises, age range...

12 SERVICE LEVELS LITE STANDARD PREMIUM Remotely kowing the device status. Generating alerts if the device goes offline. Taking screenshots. System restart. Checking and delivering OS updates. Delivering new applications for the device network. Remote monitoring and service alert, checking the correct functioning of the system. Support service 5/7, questions or conflict resolution through . Parameter setting and level distribution creation or access needed by business. (geographical, departamental, entrances, space, exterior ). HTML templates integration and after effects content. Google Analytics (10 MM hits/month) audit reports and Cloud Vision ( 1,5 hist/hour) Social network. Autosync system for background music. Simultaneous image display second by second for multiscreen spaces. Business KPI data integration. DataBase sales, turns, traffic. Metric broadcast creation and data reports comparing broadcast and business data. Access to mobile module to broadcast sectioned messages towards loyalty applications. Machine learning module to create Primetime product algorithms. Social networks management system integration.

13 Digital Efficency at your Store