Business Process Management enabled by SOA. David Keyes WebSphere Business Unit Executive Asia Pacific

Transcription

1 Business Process Management enabled by SOA David Keyes WebSphere Business Unit Executive Asia Pacific

2 Companies Are Facing Critical Challenges Cost Flat budgets and increased competition means reducing costs is a top priority Complexity Global integration and new business models create more complex environments Compliance New government and industry regulations create additional business requirements and risks Change Customers need to respond quickly to opportunities, competition and regulation while driving business growth through innovation 1

3 These challenges inhibit LOB and IT from quickly driving innovation and enabling change Business people know which business processes and events are relevant, but aren t equipped to implement SOA IT people often don't know which business events and transactions impact business processes BPM bridges the gap between business and IT 2

4 Are You Going to Stand in the Way of Change. 3

5 Or Harness the Power of Change? 4

6 Smart SOA Powers End-to-End Processes to facilitate Business Flexibility: BPM is the killer application for SOA End-to-End Processes Foundational Extend End to end Transform Adapt Dynamically 5

7 BPM and SOA Better Together SOA and BPM initiatives are more successful and the benefits are compounded when they are united Organizations that align their BPM and SOA initiatives in 2007 will double their likelihood of becoming an industry leader by 2011 Source: BPM and SOA, Better Together, Paolo Malinverno, Janelle B. Hill, Gartner, Feb

8 .and here s why SOA improves how you design, manage, and optimize your business processes by enabling: Solution Building Efficiency Business Processes SOA at the core of BPM: Reuse of existing assets Flexibility in change though a high-level of abstraction Services (Application & Information) Operational Systems (Application & Information Assets) Application Application Content Data Registry External 7

9 BPM Enabled by SOA empowers you to Embrace Change and Continuously Optimize Your Business Model and Simulate Continuously Optimize Rapidly Deploy and Change Sales Operations Partners Finance End-to-End Processes Monitor, Predict and Act 8

10 Bringing People, Process, and Information Together for True SOA Value Unleash all your resources for a multiplier effect 9

11 IBM delivers role-based capabilities to bridge the gap between Business and IT Business Process Modeling and Design Human Interaction and Collaboration Process Execution Business Activity Monitoring and Analysis IBM BPM Suite Business Leader IT Leader Process Owner Business Analyst IT Architect IT Developer 10

12 Three change imperatives in organizations today: Business led: Business is empowered to make change while IT dynamically adapts (policy-based change) Collaborative: Business Leaders and IT create, adapt and optimize strategies, process, KPIs, etc. (process model-based change) Evolutionary: Detect and respond to changing business conditions with real-time insights from processes and events (response-based change) 11

13 Change Imperative #1- Business Led Business people make changes In their language Enabling better control Fastest response Less disruptive Highest value at lowest cost 12

14 Why are policies so important? Polices are. Combinations of declarative statements "Repeat customers receive preferred status" "Portal channel get straight through processing" Written in an understandable business context Consolidated into one place for easy change And unlike rules.. Not limited to strict procedural flow (if A then B then C until Z) Result: Change is faster and easier 13

15 Business policies steer your operational business processes without IT intervention! " # $ Steer the business process the way YOU need it to go Don t overhaul the business process just to change the route 14

16 WebSphere Business Services Fabric enables rapid response through dynamic execution of business services Business Process Traditional BPM Services: End Points: A a1 A a2 A a3 B b1 B b2 C c1 C c2 BPM with WebSphere Business Services Fabric Abstracted Process Services: A B C Composition Policies Business Service Studio Meta-Data & Policy Repository Business Services Dynamic Assembler End Points: a1 a2 a3 b1 b2 c1 c2. N Customized, dynamic selection of reusable business services Business service policies change outcome of business processes 15

17 BPM Fabric helps property and casualty insurer grow revenues Policies used to customize support services for a diverse independent agent community With IBM BPM New quote system launched in 7 mo. to 32 states Delivered 16X quotes per month target Expected revenue (GPW) increase from 3 to 4% New billing solution launched in 3 months 40% reduction in call center volume IT asset reuse increased 52% initially The IBM solution gives us a best-of-breed platform and a comprehensive suite of service-oriented business applications. Vice President of Applications 16

18 Change Imperative #2 - Collaborative Collaborate with Subject Matter Experts Support diverse design tools Predict and optimize outcomes Leverage best practices, metrics and real-time process performance data Maintain consistency of process models 17

19 Collaborative design and simulation for strong execution Easier Easier to to document document processes for processes for understanding understanding and compliance and compliance Advanced Advanced simulation simulation to calculate ROI to calculate ROI before committing before committing resources resources Share output for Share output for training training and and collaboration collaboration Use real-time Use real-time process process performance data performance data for for iterative iterative modeling modeling and and simulation simulation 18

20 Change Imperative #3 - Evolutionary Detect and respond to changing business conditions Correlate business events and rebalance resources on-the-fly Continuously monitor and improve through customizable dashboards Process transparency for audit and regulatory needs 19

21 Adapt and Evolve to a Rapidly Changing Market Insight Real-time information aggregated from disparate sources onto customizable dashboards Business leaders monitor KPIs to manage their operations and staff more effectively Take action based on real-time visibility and insight from processes and events Respond appropriately to any scenario through automated response, human decision support, or continuous process improvement 20

22 New York State Department of Taxation and Finance IBM BPM helps reduce backlogs and exceptions processing Slow Tax return process. Manual, paper-intensive, with long exception processing With IBM BPM Exception backlog reduced 60% Effective event processing. Refund inventory reduced by 70%. More effectively prioritize work, allocate new and existing staff. 21

23 Starter Sets give customers the flexibility to start with BPM based upon their needs, leveraging an integrated portfolio IBM BPM Suite Foundational Starter Sets Dynamic Business Processes WebSphere Business Modeler WebSphere Business Services Fabric WebSphere Business Monitor Content-Aware Processes FileNet Business Process Manager FileNet Business Activity Monitor FileNet P8 eforms FileNet Business Process Framework Extended Value Offerings Business Event Processing Asset repository for BPM Collaboration Tools Advanced Analytics Process Accelerators BPM Methodology BPM Professional Services BPM Mentoring 22

24 How You Can Get Started with BPM Steps to Help You Prepare for Success Explore Work with your local WebSphere sales representative to arrange a Business Process Management Workshop at your facility Conduct a detailed BPM Business Value Assessment or Process Improvement Workshop to identify specific BPM opportunities within your organization Learn Attend a local industry or technology event with IBM's BPM team (contact your WebSphere sales representative for the latest event calendar) Download additional information from the IBM BPM web site including demos and whitepapers ibm.com/software/innovate 23

25 Customers Turn to IBM Unmatched Breadth of BPM Capabilities and Expertise #1 in BPMS market share* Over 2850 BPMS customers in over 30 countries and growing Depth of BPM Expertise 20-years BPM experience 10,750+ IBM GBS/GTS practitioners 1,770+ systems integrator and reseller partners World-class BPM methodologies, process templates, industry best practices, and benchmarks BPM Competency Centers BPM value assessments and workshops BPM consultant specialists ISV partners 20+ BPM training and education courses Breadth of BPM Software Collaborative business process modeling and simulation Best-in-class integration tools, technologies, and adaptors Comprehensive asset repositories for BPM-related reuse Dynamic, policy-based process personalization with composite business application High performance, scalable process execution engine Real-time activity monitoring and response Pre-built industry solution accelerators and industry models The IBM [BPM] software that we now use has encouraged better business practices throughout our organization, making our company as well as our customers more profitable. * Gartner, Inc., Market Share: Portal, Process and Middleware Software, Worldwide, 24

26 Movie 25

27 Thank you! More information: The Smart SOA Widget Download it NOW! ibm.com/soa/widget.html 26

28 Future IBM s BPM Suite of Capabilities Delivers a Unified Approach Today Investment Protection Modeling & Design Consistent Business Process Modeling Common modeling for IBM BPM deployments using WebSphere Business Modeler, supporting FileNet XPDL and BPEL Preservation of assets Continued support of modeling standards Service and subscription protection Human Interaction and Collaboration Common End User Experience Enables change and innovation through collaborative processes IBM Lotus Forms integration for form design/management Role-based composition of end user experiences - Future Customer choice Preservation of assets Service and subscription protection Process Execution Monitoring & Analysis Seamless End-to-End Business Process Execution Process and services reuse with a common registry & repository End-to-end integration leveraging Web Services Decision intensive activities can be instrumented with business rules End-to-End Business Process Monitoring End-to-end monitoring for IBM BPM deployments using WebSphere Business Monitor End-to-end event correlation of FileNet P8 BAM, Cognos Now! and WebSphere Business Monitor events with WebSphere Business Events - Future Customer choice Preservation of assets Service and subscription protection Preservation of assets Service and subscription protection IBM BPM Suite enables end-to-end business processes involving content, transactions and collaboration 27

29 WebSphere Business Services Fabric support these needs with a cumulative product packaging approach Product Packaging: WBS Fabric includes WPS WebSphere Process Server includes WESB and WAS WebSphere Application Server WBS Fabric Dynamic business service assembly and delivery WPS Process driven choreography of services WESB Connectivity and mediation WAS Create and deploy components/services Basic Services Business Services Choreographed Services (which encapsulates choreographed services) (which encapsulates atomic services) 28