Accenture NewsPage Trade Promotion Management for Emerging Markets. Choice in your hands

Transcription

1 Accenture NewsPage Trade Promotion Management for Emerging Markets Choice in your hands

2 Seize the initiative Just think. If you could see the effectiveness of trade spend across all trade channels whether it be in modern or traditional markets enabling decisions as you go, track which promotions were working to boost ROI, increase market share and counteract competitor activity. Just imagine if you could spot inefficiencies and forecast accurately. Having your business working with a solution that is simple, intuitive and brings the right information to make the right decisions can build stronger collaborative relationships with your retail customers and distributors to drive sales. At Accenture, we grew tired of thinking what if with Accenture trade promotion management (TPM) you can have a solution that delivers genuine results. For the past 30 years, we have worked with the leading consumer goods companies to continually enhance our solution to address strategic needs and common industry challenges you needn t do the same. With trade spend levels increasing year on year can you afford not to have the best? Making excellence accessible We have already done the groundwork. We know what works and sometimes more importantly, what does not work in your markets. Now we want to share our knowledge with businesses like yours. But that doesn t have to mean substantial fees or a lengthy deployment program. How long does it take to transform your business? Try 5 minutes. Everyone knows time is money, so why keep reading? Over the past 30 years, we ve helped many leading consumer products companies save millions of dollars. We ve completed hundreds of successful implementations across many markets. We understand the unique challenges within emerging markets and modern markets. We have invested heavily to find the ideal solution for your business of every size, at every stage in your development. Now you have options... We have taken one of the most comprehensive trade promotion management (TPM) solutions on the market and added the one missing element: choice. With implementation options, even niche brands can benefit from the same TPM insights as multinational mega-corporations. 2

3 Multiple options, multiple benefits We know that every business is different, so you can now choose a solution that fits your needs, costs and timings: TPM as a Service TPM Managed Service TPM On Premise Each option is based upon a single core product that empowers you to make the most of your trade activities to manage, control, track and improve spending. But, with TPM as a Service, we ve made it even easier to get up and running quickly and without major investment. The Accenture Trade Promotion Management puts you in control of your promotions helping you achieve profitable growth for your brand and your retail partners. Your options: at a glance TPM as a Service Rapid set-up and deployment, out-ofthe-box functionality, hosted in the cloud, shorter release cycles, migration friendly and highly cost effective. TPM Managed Service Hosted in the cloud, tailored to your business using our accelerated implementation approach. TPM On Premise Fully tailored to your needs, integrated, running your hardware, and managed in-house. 3

4 What is Accenture NewsPage? Designed in collaboration with some of the world s leading consumer products manufacturers, the Accenture NewsPage software platform spans your sales process and operations. Its software platform supports the emerging markets with differing sales and delivery models with Salesforce Automation, Merchandising and Distributor Management solutions. With different options to delpoy TPM it is accessible for all sizes of business. What is Trade Promotion Management? As part of the Accenture NewsPage suite, Accenture TPM equips your management and sales teams with the information they need to plan, control spend, target and implement effective promotions. Features: at a glance Account/Outlet Cluster Planning: access the complete picture, direct or indirect from top to bottom of all your planning levels - be it key accounts or by region/ outlet clusters right till SKU level; Real time profit and loss view of promotions and plans - including managing distributor level/store level allocation and monitoring of trade spend for indirect channels. Scenario planning: enabling decisions aligned to key business objectives such as return on investment, footfall or market share. Budget management: allocate financial resources across product planning categories, from account/geo-region hierarchies to specific promotions. Customer volume planning: develop detailed plans for customers that include volume targets, their expected baselines, and the incremental necessary to manage their gap-to-target. Promotions calendar: enabling complete visibility of both national and retailerspecific activities, so you can plan activity, identify gaps and monitor execution. Financial control: manage commitment and overspend, and link payments with deductions including distributor settlements on behalf of outlets to get a full picture of trade activity and associated costs. Results analysis: review budgeted, actual and forecast key performance indicators for individual promotions and rolled up to planning levels. Use dashboards, reports and analysis to manage gap-to-target, identify plan adjustment needs and opportunities and monitor liability versus actual spend for both direct as well as indirect channels. Further features include: Threshold Workflow approvals driven by adherence to Key Performance Indicator (KPI) guardrails, Invoice Payment Management to manage invoice-related costs by tactic, Shipment Profiling that gives the ability to distribute the total promotional volume based on an editable distribution metric and tactic KPI s to see costs within the Profit & Loss (P&L), broken down by tactic type or display, amongst other categories. 4

5 Accenture TPM: finding the perfect fit Markets with a substantial mix of trade channels? Need to manage key accounts of modern trade as well as distributors for traditional trade? No worries - we have got the right solution for you. Accenture has the flexibility to support your processes either out of the box on a single platform or configurable and customizable to support any of your company specific processes. Realize your ambitions with the power of Accenture Trade Promotion Management. We have developed different paths to the same destination: better performance, increased insights and improved trade spending. Volume and cost visiblity Plan and actual analytics Key Account/Distributor level allocation, accruals and monitoring Volume, revenue and profit improvements Spend and demand efficiencies Outlet cluster planning Accenture Trade Promotion Management TPM as a Service Managed Service On Premise Template Configuration Modeler Configuration Customization Time to Go Live A B Migration ease to latest version A B Implementation and deployment speed Shorter release cycles Migration-friendly Cost-effective Client-specific customization No hardware costs/ acquisition delays Accelerator-friendly (speed and cost) Client-specific customization In-house hardware and control No managed service costs Integration flexibility Traditional implementation or accelerator implementation approach 5

6 Fast track your Accenture TPM Accenture Accelerated TPM As the name suggests, Accenture Accelerated TPM speeds up your journey to implementation. We use a series of preconfigured scenarios to build your solution, so you automatically benefit from industrystandards and leading practice without the need for in-depth development. It s really simple: easy configuration + seamless integration + fast deployment = more value, more quickly. Configurability How does it work? You know your business best, so we tailor your solution through a series of workshops early in the implementation. The tailoring workshops and user experience sessions provide a very early way for your business to fully understand the solution capabilities and fit to your business. This means you can also identify any elements that may need specific functionality or customization. User Experience Best optimization techniques Flexible architecture planning TPM/TPO completeness Product vision Analytical strength Bringing all the pieces together Accenture software is a bit like a jigsaw: each element slots together to create a cohesive solution. We simply need your Master Data to begin building, as this is the core content for your software. From here you can add functionality based on what s essential for launch. And, as your business grows, so can your solution. 6

7 Agility with simplicity Accenture TPM: as a Service Our TPM as a Service option gives you the ultimate in speed and agility. Developed for rapid installation, TPM as a Service requires minimal configuration. Because we understand the importance of the end user, with our Accelerator Methodology we encourage a hands on user approach. We work with you through a series of show and tell workshops with the a focus of unlocking value from day one. And because it s built on the foundations of our proven TPM solution, it comes with the embedded leading practice business processes you need from brand planning and visibility to performance reports and insights. Why choose TPM as a Service? Gain rapid return on investment with swift configuration, integration and deployment: Benefit from a world-class TPM solution, with minimum cost and aggravation Leverage available flexibility to fit with your operating model Phase your launch and focus on key areas of value first such as account management or budget management Avoid substantial up front costs Receive regular updates and upgrades, addressing the pain points and demands of the SaaS community Enables you to fast track your business to greater promotional effectiveness, performance and efficiency 7

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9 Make it your own Accenture TPM: On Premise TPM On Premise puts your organization in control. Our team will work closely with you to individually tailor your solution so it meets your precise needs. Once developed, your TPM system will be hosted and managed in-house on your hardware. Why choose TPM On Premise? Customized to suit your needs and processes Greater integration flexibility Bespoke functionality Accenture Trade Promotion Management recognized as top service provider in the 2015 Consumer Goods Technology (CGT) s Readers Choice Awards - Customer Satisfaction Leader. Proven returns of TPM High performance. Delivered. > 70% Reduction in distributor settlement time for a global cosmetic giant in China 20% reduction in administrative and labor costs for a European food manufacturer 22% improvement in trade promotion spending for a major consumer goods company saving US $150 million in promotion costs 90% forecast accuracy for a European food manufacturer an improvement on the original 50-70% 9

10 How could Accenture TPM support you? Increase ROI: harness data to see which promotions are working, distributor effectiveness & outlet participations. Gain a single, real-time view of latest estimate of volume, revenue, margin & costs. Boost efficiency: consolidate your processes such as top-down strategy distribution and settlements and you could reduce admin time and labor costs. Strengthen relationships: your business, distributors as well as retailers, avoiding out of stocks and improving sales and margins. Be more agile: quickly adjust trade promotion activities to achieve the highest revenues and margins. Respond to your retail partners, using retailer analytics to demonstrate mutual benefits, rather than purely costs. Effective control: Monitor promotion spend and volume allocation to distributors and monitor actuals. Resolve gaps and inefficiencies. Reduce costs: target activities, limit spend and cut support, maintenance and inventory management outlay. Save on future investments: the Accenture platform can evolve to suit your business and integrates seamlessly with existing ERP solutions. Improve the user experience: ease of use is vital to the success of any TPM project, so we have invested heavily to build an excellent, intuitive user interface. Improve decision-making and forecast accuracy: use analytics to determine which products should be promoted, at what price, and where. 30 years experience, more than 4,000 dedicated Accenture software employees and 700 Accenture experts all working to create software that adapts to your business and evolves to your needs. 10

11 The full customer journey Our solution brings industry-leading insights to every stage in the TPM cycle analysis, for both modern as well as traditional trade channels: Post-event analysis Promotion P&L Gap-to-target management Plan adjustments Key account /regional/outlet cluster P&L Strategic planning Target distribution Trade promotion portal Top-down promotion management Corporate collaboration Budget planning Account Level allocation Region/outlet cluster allocation Accenture Trade Promotion Management Promotion execution Volume and cost actualization Liability accruals by accounts/distributors Live fund accruals Key account settlements Distributor settlements Promotion planning Promotion library Promotion P&L Workflow Incremental management Scenario planning Team management Distributor/store level allocation Account/outlet cluster planning Baseline or total volume management Gap-to-target management Plan P&L monitoring Make change happen To find out how Accenture NewsPage can empower your sales and marketing teams, or visit 11

12 About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, Its home page is Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is Legal Notice and Disclaimer This document is proprietary to Accenture and its content is protected by copyright and other applicable rights. Unless otherwise provided by mandatory provisions of law or regulations or a written agreement with Accenture, the content of this document may not be copied, distributed, made available to any third party or to the public, in whole or in part, (including via the internet or via intranetnetworks) nor may it be modified or used for any other purposes than evaluating the products and services described herein. Accenture does not warrant or represent that predicted or potential benefits, outcomes or savings will be achieved by use of the products or services described in this document. The obtainment of actual outcomes, benefits or savings depends on many factors, including those beyond Accenture s control. Accenture, the Accenture logo, High Performance Delivered, [Accenture CAS, etc.] are trademarks of Accenture and/or its affiliates in the United States and other countries. This document may make reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Accenture CAS is a leading end-to-end software platform for the consumer goods industry with a suite of trade promotion management, distributor management and retail execution software, including direct store delivery, field service and trade promotion optimization. Along with Accenture NewsPage we are part of the Accenture Software portfolio of products and Accenture Commercial Services for Consumer Goods. The Accenture Route to Market Business Service combines strategy, operations and technology for commercial intelligence and analytics, commercial strategy and planning, trade investment excellence and sales effectiveness, and are offered as an end-toend service or as individual components. They are built around the Accenture CAS and Accenture NewsPage software and the Accenture Analytics Platform designed exclusively for the CPG industry, and can be delivered as hosted or on-premise solutions. Copyright 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 12