On Promotion!!! Trevor Barrett - Premier Foods Andrew Moses - The Config

Transcription

1 On Promotion!!! Trevor Barrett - Premier Foods Andrew Moses - The Config Team

2 In This Session As part of our SAP roll out this session will provide an insight into our Trade Promotion Management Journey ; Our IT Strategy / Landscape Trade Promotion Management Our Mobility Approach & Partners 2

3 Agenda Premier Foods - Trevor Barrett Our Business Our IT Strategy & Landscape Trade Promotion Management - Trevor Barrett Promotional Planning Challenges Journey to TPM & beyond... Mobility - Andrew Moses Supply chain data Flow Collaboration/traceability Mobile Innovation - Customers/Consumers 3

4 What we ll cover Premier Foods - Our Business & IT Strategy Trade Promotion Management - Trevor Barrett Mobility - Andrew Moses Wrap Up - Trevor Barrett 4

5 Our Business Premier Foods - Bisto together ; 5

6 A Premier History Premier Foods ; With Origins in the canned food Industry Premier Foods continually expanded and became the UK s leading Food Manufacturer In 2004 Premier Foods was successfully floated on the London stock exchange with an initial market capitalisation of 526 Million GBP In 2007 Premier completed the 1.2 billion acquisition of RHM and many of the household brands such as Hovis, Sharwoods,Cadbury cakes, Bisto and Mr Kipling In 2014 Premier undertook a disposal programme and restructured the business into 3 business units - Grocery, Sweet Treats, & International 6

7 Structure & Brands Premier Foods - Now Premier Foods is one of the UK's largest food producer. More than 99% of all UK households bought a Premier Foods brand last year. 1bn turnover employees, 8 manufacturing sites, 3 DCs 7

8 A Premier Solution Wall 2 Wall SAP Strategy; ERP - ECC6 (WM/SRM/SD/FICO) Planning - APO (DP/SNP/PPDS) Reporting - BI/BOBJ Finance - Business Planning & Consolidation Trade Spend - Trade Promotion Management Mobility - SRM/POD (Movilizer) 8

9 A Premier Landscape Technical Landscape - One instance ; BI/BOBJ CRM/TPM ECC6 APO BPC 9

10 A Premier Future Technology Change - what next ; Cloud Technology S/4 Hana /Fiori Increased Mobility Foot print Trade Promotion Optimisation Sales Force / Marketing enablement 10

11 What we ll cover Premier Foods - Our History & IT Strategy Trade Promotion Management - Trevor Barrett Mobility - Andrew Moses Wrap Up - Trevor Barrett 11

12 Promotion Planning Challenges Leading positions in most categories we operate Categories heavily promoted Legacy promotions system not supported & increasingly isolated Sales managing multiple numbers across 2-3 systems Decreasing returns on promotional investment Approximately 70% of Cake volume is sold on promotion - including SAP TPM as part of the our SAP landscape was key... Delphi Programme established to drive alignment, simplification & integration of our forecasting & promotional planning processes Forecasting (Account Planning) Pricing Mgmt Trade Investment / STP Planning Trade Investment/ STP Execution Claims & Deductions Mgmt Releases & Accruals 3rd Party/ USG 12

13 Journey to TPM CRM/ BPS TPM Scope APO BW Target Setting Commercial Planning Budget Planning Account Planning Adjustments Validation Worksheet Verification Actuals Price Queries Planning Layouts Calendar Funds Management Claims Management LTTAs Price changes ROI Planning Promotions Approvals Post Promo Review Approvals Discounts CO-PA Approvals Approvals Rebates Billing Accruals Accruals CMRs Price master Dispute Management Fund Accruals ECC BOBJ Reporting Scenario Planning BPC 13

14 Trade Promotions Management will: Benefits...early days Improve our Promotional Effectiveness through better promotional planning & reporting capability and stricter discipline in authorisation processes, controls and post promotion review Reduce sales administration by being the single point of input to manage promotional forms, pricing and business agreements, and subsequent customer claims Drive a single aligned Commercial and Production forecast for more than 18 months in the future at individual case level Provide enhanced business reporting bringing more accurate pre and post business evaluation at the P&L level Support reclassification of Trade Spend Terms in the P&L to improve understanding of how investment can drive profitability Bring an updated brand hierarchy structure to align pack pricing, making pricing judgements across promotions more accurate SIMPLIFIED INTEGRATED ALIGNED COMPLIANT 14

15 Where Next? Through the Line Marketing Promo Optimisation OPTIMISATION Cannibalisation Big Data Scenario Modelling MOBILITY MOBILITY In-store Execution EPOS Integration Mobility Approvals 15

16 What we ll cover Premier Foods - Our History & IT Strategy Trade Promotion Management - Trevor Barrett Mobility - Andrew Moses Wrap Up - Trevor Barrett 16

17 Andrew Moses - The Config Team 17

18 Our 2014 Customers 18

19 Mobility enables a seamless flow of data through the supply chain 19

20 Mobility through the Supply Chain Hauliers Warehouse Management Customers Goods Receipt Quality Assurance Goods Issue Consumer Vendors Production Hauliers 20

21 Business Adoption of Mobility Data capture in real time an enormous enabler for business processes BYOD (Bring your own device) is happening Any smartphone can link to a company s backend ERP system Picture enabled, geo coordinates capture, push and pull of data to the backend ERP system Processes can be dynamic but link to tolerances and accurate data Electronic flow of data within an organisation or between partners very powerful Business devices now behind what employees use at home, used to be the opposite Ease of use - apps need to be intuitive some have ability to embed the training video within the app Proofs of concept quick to deliver Mobility project lifecycles much faster than traditional IT projects 21

22 Example of a Commercial Mobile Application 22

23 Proof of Delivery (POD) Mobile App Business Process 23

24 POD App Video 24

25 Sales and Promotions Apps 25

26 John Deere Salesperson App 26

27 Direct Store Delivery / Van Sales 27

28 An Insight into Mobile Innovation with Customers 28

29 Insight into Innovation 29

30 Summary and Call to Action Many commercial Apps already out there New Apps only limited by your imagination Proofs of concept quick to put together to test an idea Enormous benefits such as: stock accuracy and stock reduction increased sales faster time to invoice Improved process efficiency AND increased customer and consumer loyalty What mobile apps would benefit your staff, your business partners, your customers and your consumers? 30

31 Andrew Moses

32 What we ll cover Premier Foods - Our History & IT Strategy Trade Promotion Management - Trevor Barrett Mobility - Andrew Moses Wrap Up - Trevor Barrett 32

33 Wrap Up Key take out - Its a long road!; Technology is changing Define your strategy Lock into Mobility Integrate your solution Maximise your data Value Enable your business now 33

34 Wrap Up Any Questions? 34

35 Contact Detail 35