Jack Zubarev. President, Marketing and Alliances Parallels

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1 Jack Zubarev President, Marketing and Alliances Parallels

2 Enable New Improve Existing Cut Costs Partner! 2

3 Enabling New Why? 55.0% Difference in Churn* for Small Businesses: Webhosting Service With vs. Without 28.7% 19.9% 20.3% First Year Second Year Third Year Fourth Year * Based on all Parallels Panel licenses shipped in Q and reporting <5 mailboxes 3

4 What about profit? Gross Margin: 60%. Customer Acquisition Cost: 12 months of revenue Profit on customer with over lifetime* Profit on customer without over lifetime* $168 -$12 No profit. * With $10/month/customer ARPU. Lifetime 18 and 48 months respectively. 4

5 New Become Full Service Provider Messaging and Collaboration MS OCS, VoIP, and Hosted PBX VPS and Virtualized Infrastructure Parallels Server for Mac Bare Metal Edition SaaS Parallels Small Business Panel and Partner Marketplace v2 5

6 New : Hosted PBX For SMBs Feature set of a sophisticated PBX with zero upfront investments in hardware Easy to use easy and easy to configure Tightly integrated with other messaging and collaboration services , document sharing, IM, web conferencing, mobility, etc. 5:30pm: Parallels Automation Update by Oleg Melnikov 6

7 New : Cloud Compute Service Self-service API & Elasticity GUI Pay As you Go Billing Amazon-like self-service API enabling developers to create, suspend, start and terminate virtual machine instances on demand for an all-you-can-eat model Simplified end user GUI to streamline the process of on boarding, growing & managing virtual infrastructure for small businesses Hourly billing for the running time of each instance provisioned Coexisting with Hosting Built as a module of Parallels Automation. Will replace VPS module allowing to offer variety of both cloud-compute and traditional VPS services. 5:00pm: Parallels Virtualization Update by Amir Sharif 7

8 Enable New Improve Existing Cut Costs Partner! 8

9 Improve Existing Why? Difference in Churn* for Small Businesses 1 domain vs. 2 domains 19.8% 12.5% 7.3% First Year Second Year Third Year Fourth Year -7.1% * Based on all Parallels Panel licenses shipped in Q

10 And the profit is.. 1 domain 2 domains Life Time with 43 months Gross Margin: 60% Acquisition Cost: 12 months Life Time with 38 months Gross Margin: 60% Acquisition Cost: 12 months Profit over the lifetime*: Profit over the lifetime*: $108 $138 28% higher * With $10/month/customer ARPU 10

11 Improve Existing Messaging and Collaboration Parallels Automation MS Exchange 2010 VPS and Virtualized Infrastructure Parallels Virtuozzo Containers v 4.6 Shared Web Hosting Parallels Plesk Panel 10 Other / SaaS Application Packaging Standard

12 Enable New Improve Existing Cut Costs Partner! 12

13 Density Effects Typical Cost Breakdown Hardware & Datacenter Cost.10% Support..15% Admin/Maintenance..5% 13

14 Cutting Costs Why? $1mln in VPS provider. In 4 years. 20% higher Density of VPSs Revenues in Year 4: $5.9mln Revenues in Year 4: $8.3mln VPSs Year K VPSs Year K 42% Higher Revenues and 48% More Customers VPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. 14

15 Cut Costs VPS and Virtualized Infrastructure: Parallels Server Bare Metal 5.0 Shared Web Hosting Parallels Automation Next Generation Shared Hosting 15

16 Next Generation Shared Hosting Available NOW! Clustered High-Density Linux Shared Hosting With Isolation Density Simple scaling to more than 100,000 sites running on one cluster (density of 10,000-15,000 sites per server) Isolation VPS-like SLA and isolation for the shared hosting world Uptime Over 99.9% reliability with minimal operating costs Reduced both planned (upgrades) and unplanned (failure) downtime Reduced Churn Increased Margins Decreased Support and Admin Costs 16

17 Enable New Thank You Improve Existing Cut Costs Parallels is your Partner in the Cloud 17