Microsoft Enterprise Cube. BPM Solutions for Today s s Business Needs

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1 Microsoft Enterprise Cube BPM Solutions for Today s s Business Needs

2 Today s OSS / BSS Reality in CSPs Portal Server CRM KM Communicator Collaboration & Tactics Server Federated Servers Network Monitor Tagging System Enterprise Data Integration Employee RDBMS Document Management Search Oracle ETL Search Engine RDBMS Rich Media Store Security Connector Business Intelligence End User Teradata Search Engine 2 ERP

3 MEC: Excellence in Decision Making Analysis Cubes Existing Data Warehouse CRM, Billing, etc. Data Integration Windows Workflow Foundation Enterprise Cubes Data Mart Reporting Services Executive Management Business Analysts Field Manager

4 Value Proposition Microsoft Enterprise Cube is a standardsbased business performance solution that empowers organizations to Improve revenue management Increase insights into existing processes Collaborate with WW offices with flexible modular solutions

5 Contoso Telecomunication

6 Why Microsoft Enterprise Cube? MEC is the only packaged end-to to-end BI offering at Microsoft MEC framework enables modularity, quick installation and TTM Leverage Microsoft BI product stack to report, analyze, trend and forecast business data without effecting live operational systems

7 Why Move to the Microsoft BI Solution? 1. Many customers have many BI tools, but not the solution to the problem. MEC is the pain point solution using BI 2. Does not need to displace other BI tools 3. TCO and quick ROI 4. Industry best & good practices baked right in for workflow and KPIs 5. Ready-to-go in production environment in under 16 weeks at a fixed price 6. Low learning curve using Microsoft Office best-of-breed information worker tools

8 What s s Different from My Existing Applications? Superior TCO, technology stack based on proof points and third-party analysis Fully integrated turnkey approach Key is to emphasize industry-specific solution with analytics (cubes, data models, reports, KPIs, charts)

9 Case Study: Customer Profitability Large telecommunication company in the US, with more than 61 million subscribers and the nation's largest digital voice and data network Customer Business Challenge Challenges identifying current premium and non-profitable customers Process is error prone and consistently exceeds their 16 day SLA No in-depth visibility/analysis on customers profitability Difficulties tracking customers profitability history Solution End-to to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005 Near real-time time access to customer profitability analysis Enhanced user experience using Microsoft Office 2007 suite Customer Results/Benefits Potential savings of US 1 million per month Better customer service by reducing customer misclassification errors Significant reduction on manual effort Automate report generation Dashboards and analytical drill-down down tools on portal Single Portal view

10 Case Study: Customer Segmentation Leading provider of mobile (3G/4G) and advanced multimedia services in South Korea Customer Business Challenge Marketing investments made without fully understanding their customer segments Simple analysis on product lifecycle, profitability, customer purchasing patters and personas Solution End-to to-end customer segmentation powered by Enterprise Cube analytic algorithms Single portal for customer segmentation information Cross/up sell analytic data Near real time marketing campaign feedback Customer Results/Benefits Better use of marketing resources by targeting the right set of customers Targeted marketing campaign (vs. traditional campaign) improvement over 110% Better customer care of high premium customers (top 1% that brings over 43% all revenue) Clear and insightful reports for business decision makers

11 MEC Module Solutions Customer Segmentation Revenue Management Profitability Management Churn Analysis Increase marketing efficiencies by identifying customer segments and expected buying behavior Identify revenue leakage areas and concerns. Plan actions and view trends in order to increase revenue Identification and analysis of customer accounts by most and least profitable or ARPU Identify, reduce and prevent voluntary customer attrition through proactive and reactive measures Interactive data mining with trend reports Drill-down reports for discovery of customer patterns Ad-hoc queries enable identification of new or changing buying patterns Based on common MEC data schema Visibility into customer churn analysis Explore revenue predictive analytics and trend reports Uses familiar MS Office interfaces Detail summary reports of top & bottom accounts Drill-down reports on causes of non- profitable customers Workflow-enabled to interactive with existing CRM systems Root cause analysis of voluntary customer attrition Assess existing customer churn score Explore customer clustering and what-if scenarios to determine course of action

12 DELIVERY SharePoint Server Reports Dashboards Excel Workbooks Analytic Views Scorecards Plans END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel PerformancePoint Server SQL Server Reporting Services BI PLATFORM SQL Server DBMS SQL Server Integration Services SQL Server Analysis Services

13 MEC - Solution Overview Customization Layer Microsoft Enterprise Cube API / SOA Customer-specific customization Reports, KPIs, tables, configurations, etc. Expose functionalities with Service Oriented Architecture Customer Segmentation Revenue Management Customer Profit Analysis Churn Analysis Additional modules available as add-on for purchase as product matures Analytics Foundation Analytics Foundation: Product Integration: Interconnect various Microsoft products together Product Integration Domain DB Schema Pre-defined Workflows Planning Services Pre-defined Workflows: Pre-built process-centric workflows based on the industry standards Domain DB Schema: Extendable Data Model based on industry recognized framework Planning Services: Forms and templates for planning, budgeting, forecasting, consolidation

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15 Monitor and Manage BP from Anywhere

16 YOUR CHANCE TO WIN $100 MYER GIFT VOUCHER Hand in your evaluation form at the end of each session for your chance to WIN Drawn at the conclusion of each track

17 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.