MarketingPilot Media Buying and Planning Integrated media buying and planning software suite that improves performance, saves time and reduces costs.

Transcription

1 Media Buying and Planning Integrated media buying and planning software suite that improves performance, saves time and reduces costs.

2 MarketingPilot s Media Buying Option is the next generation in media buying and planning software. Designed for today s media buyer, MarketingPilot goes well beyond what spreadsheets and other systems can do. MarketingPilot is a powerful and sophisticated tool that saves time and helps buyers negotiate better. Use MarketingPilot to buy media, and: Reduce costs Save time Move faster Find new media opportunities Reduce errors Identify the most effective media and schedule Whether you buy media as part of your job, or are part of a multi-person media buying team, MarketingPilot will help you do your job better and faster. MarketingPilot eliminates the nightmare of innumerable spreadsheets, paperwork, faxes and files that faces all media buyers; say good-bye to all the paper. With MarketingPilot the information users need is available right on screen. MarketingPilot provides each user with a personal media buying system with a personal to-do list, calendar and project list. MarketingPilot's media buying tools are fully integrated: There is no transferring or rekeying information. Go from plan, to order, to traffic, to results, to reconciliation - with just a few mouse clicks. Use MarketingPilot to buy: Banner ads Billboards Blogs Bus, Taxi and Shelter ads Classifieds Direct mail lists lists Inserts Magazines Network, Spot and Cable TV Network, Spot, & Local Radio Newspapers Pop-ups Search engine keywords Social Media Trade publications MarketingPilot is the Media Buying Software Industry Leader MarketingPilot is the only media buying system available designed to handle all the complexity of the real world of media buying; planning, buying, reconciliation, accounting, accounts payable, invoicing, job costing, traffic for all types of media. MarketingPilot is the only media planning software designed to handle integrated campaigns including print, online and broadcast media. Powerful Planning Tools MarketingPilot enables users to quickly build plans for multiple media types with minimal effort: Generate media plans for all media types. Include all media types in a single plan. Quickly convert plans to buys without rekeying. Create plans in print, online or broadcast formats; switch back-and-forth between formats; Cross-tabulation to enable spreadsheet style plan entry and review. Import plans from spreadsheets. Export plans to Excel. Quickly generate proposals. Track client, agency, campaign and other information. Track broadcast ratings, reach, circulation, impressions, etc. Powerful plan-builder wizard helps create large/complex plans. Mass update facilitates global changes to plans. Set plan goals for cost, revenue, reach; GRPs; CPM; CPP; track performance versus actual. Integration with MarketingPilot s media database, advertisement, ordering, invoicing, booking and accounting functions facilitates the full media buying process. Route plans for approval. Annotate plans with notes. Attach files to plans. Associate plans with Campaigns, Events, Jobs, Programs, Products, Locations, Services and Channels. Create plans in multiple currencies. Campaign Management MarketingPilot enables users to build cohesive, integrated campaigns with minimal effort. All the information users need is accessible with just a few mouse clicks: Objectives, strategy and rationale Schedule, calendar, milestones and tasks Page 2 of 9

3 MarketingPilot Expenses and revenue Results, ROI, response rates, cost per Client and team Deliverables Advertisements Lists and media used Contacts reached Products or services promoted Locations Distribution channels used Related documents, contracts, correspondence, etc. MarketingPilot Tracks Results MarketingPilot tracks the results from each placement and rolls-up results by campaign, product, channel, location, region, market, and more. MarketingPilot provides users with powerful post-buy analytics to help get the most from every media dollar. All the information users need is there to analyze media and campaign performance. MarketingPilot makes it easy for users to calculate the return on marketing investment. Integrated Media Traffic MarketingPilot integrates traffic into the media buying process, as well it should be. Every media buy automatically creates appropriate materials requests. MarketingPilot makes it easy to track the status of materials requests, ensuring on-time production and materials. Materials requests can be managed and coordinated by each buyer or from a central traffic page. Invoice Reconciliation, Stewardship, Affidavits & Proof of Performance MarketingPilot provides powerful tools to help manage proof of performance, sequential liability, payment approval, and reconciliation - all in a single step. Track Vendor Payments Track every payment made and received. Adjust orders and approve payments with one click. Electronic affidavits and proofs of performance can be attached to orders to create an end-to-end digital audit trail. Manage Sequential Liability. Integrated Media Database MarketingPilot s media database gives users instant access to the information users need, including these advanced features: MarketingPilot tracks direct mail merge/purge results to give users the information needed to negotiate better rates. MarketingPilot tracks key radio and TV metrics like Nielsen and Arbitron markets, GRPs, DMA, station power, format, frequency, band, network affiliation, share, category, and network affiliation. MarketingPilot automatically calculates per-spot costs, GRPs, Audience, CPP and CPM. MarketingPilot provides powerful tools to help manage offers, landing pages, messages, campaign phone numbers, and creative effectiveness. Markets and Demographics MarketingPilot enables users to track the market and demographic target of every media buy. MarketingPilot enables users to use Nielsen and Arbitron market and demographic segments or create custom segments; and user them at the same time. Media Calendar and Gantt Charts MarketingPilot includes powerful, fully integrated media calendars and Gantt charts: Ad Buying Wizards MarketingPilot s ad wizards save time by helping users quickly create multiple orders at the same time. Display media placements automatically on calendars. Click on any calendar or Gantt chart entry to drill down to its details. Page 3 of 9

4 MarketingPilot Powerful filtering options enable users to customize the calendar and Gantt charts so that it displays only the information wanted. View the calendar by day, week or month. Display calendars using fiscal year, standard broadcast calendar or the Julian calendar layouts. Improve Stewardship with Broadcast Verification Option The Broadcast Verification Option adds integrated broadcast verification functions to MarketingPilot that enable users to use the information encoded in Radio and TV commercials and collected by broadcast verification service provides to audit and confirm if the commercials ordered aired as scheduled. Tight integration with MarketingPilot's financials provides a productive environment for media stewardship. Import BVS data with a few clicks. Subscribe to the broadcast verification service of your choice; MarketingPilot supports them all. MarketingPilot's 'Auto-match' function automatically tags ads that ran as scheduled. Cleared orders flow automatically to AP for payment or can be routed back to media buyers or auditors for action. Media accountability is an important component of Media Stewardship. By insuring that media schedules air as planned near real time, broadcast verification helps proactively monitor ad schedules and enables users to make adjustments when needed. Our data integration with BVS data providers provides a platform for clients to more effectively and efficiently manage their campaigns in order to maximize their ROI. 3rd Party Digital Ad Tracking It's relatively easy to track traffic to your web site, or clickthrough's from links on your messages, but how do you track references to 3rd party web sites that you may make from sites such as Twitter, LinkedIn, Facebook and other Blogs, Bulletin Boards and Social Media Sites? 3 rd Party Tracking URLs (also known as short URLs) enable you to create a (typically short) URL that on click redirects visitors to the 3rd party site. The unique tracking URL logs each 'redirect' to enable you to determine the effectiveness, impact and relevance of the information. With MarketingPilot enables you to increase the productivity of your digital marketing team and incorporate 3rd party tracking into automated campaigns to further engagement. As a digital marketer you have many choices when it comes to 3rd Party Tracking including services. However, the benefits of using MarketingPilot's integrated 3rd Party Tracking tools are compelling: Improve Productivity: With MarketingPilot you can make tracking URLs right from media orders, media plans and campaigns. Powerful Dashboards: MarketingPilot provides a powerful and flexible dashboard that enables multiple users to share and access tracking URLs. Integrated Performance Measurement: MarketingPilot integrates 3rd party tracking into all of its Campaign Performance Measurement Tools and dashboards; say goodbye to updating spreadsheets and rekeying data. MarketingPilot provides powerful tracking URL functionality: Generate short tracking URLs Generate custom tracking URLs Create tracking URLs from Media Plans, Media Orders and Campaigns Powerful tracking URL management dashboard Activity/Performance dashboard Multi-user Centralized control Integration with Behavioral Tracking Integration with Behavioral Targeting and Campaign Automation Tear Sheet Management MarketingPilot has advanced features that can help print media buyers manage tear sheets more efficiently: Track tear sheet received and due from publications. Group tear sheets received by plan, buy, order and job to facilitate the reconciliation process. Log all tear sheet requests and correspondence. Create and manage tear sheet packages sent to clients. Integrated Send messages without leaving MarketingPilot: Attach messages to vendors, clients, orders, campaigns, jobs, etc. Send attachments and digital assets. Log every message sent. Sent alerts and notifications using . Page 4 of 9

5 Comprehensive Financial Management Media buying functions are fully integrated into MarketingPilot s comprehensive financial management system: Track financial information by general ledger account, code, vendor, and client. Purchasing Accounts Payable Credit card accounts Reconciliation Plus MarketingPilot: Keep each user's work separate. Manage accruals as well as cash expenses. Prevent unauthorized access or updates with built-in security functions. Annotates transactions with notes. Reprints information on demand. Enables users to attach related documentation including contracts, s, faxes, mockups, PDFs, etc. to financial records. Vendor Management Vendor management is a critical part of running a successful media buying operation. MarketingPilot improves productivity by providing a shared vendor management system. With MarketingPilot, all vendor information is immediately at hand. Add vendor once and use them again and again without rekeying their information. Track detailed vendor information including Tax ID, terms, etc. Create vendors to-do lists. MarketingPilot's built-in reminder system ensures nothing is missed. Tracks expenses, purchase orders, quotes, payments and balances due. Purchasing and Accounts Payable MarketingPilot provides a complete media buying and accounts payable solution: Create an unlimited number of media orders. Orders can have an unlimited number of line items. Associate orders with projects. Send orders to vendors via and PDF. Route orders for approval. Track order variance. Track make-goods and credit memos. Track Accounts Payable aging. Track Deposit details Track purchases by vendor. Track unpaid bills. Pay vendor invoices in full or make partial payments. Approve payments. Setup multiple payment accounts, including banks accounts and credit card accounts. Route payments for approval. Send reminders when payments are due. Track cash and coop payments. Page 5 of 9

6 Critical date and milestone management. Vendors and client management. Documents and digital asset management. Facilities to determine exactly when a job entered and left each stage, along with who worked on it. Real-time job status updates. Production and other non-media related costs are linked to the media plan to give users a complete picture of the total project cost. Multiple Currencies MarketingPilot s enterprise edition is designed to handle multiple currencies - all at the same time to facilitate operations in multiple markets. Attachments and Digital Assets Move to a paperless office with MarketingPilot and gain a sustainable marketing advantage. Attach any type of digital file to plans, orders, jobs, campaigns, etc. Powerful search functions make it easy to find any attachment, regardless of what project it is linked to. Job Management Users rave about our job management because it combines power, flexibility while being a breeze to use. Designed specifically for marketing organizations, MarketingPilot's job management tools support the entire media buying process from request to order. MarketingPilot automatically indexes, profiles and protects ad layouts, contracts, agreements, insertion orders, audio, video or any other creative digital file in its central repository. MarketingPilot improves design and creative through full integration of digital asset management and workflow. MarketingPilot s job management tools include: Web Portal The MarketingPilot Web Portal provides a new level of e- business productivity. Collaborate with vendors and vendors online, in real time, no matter what type of computer system they are using, via the internet. Staff assignment tracking. Page 6 of 9

7 Reporting MarketingPilot includes more than 20 standard financial reports. MarketingPilot enables users to transform valuable marketing data into shared information for insightful, timely decisions. MarketingPilot provides a comprehensive reporting solution that enables the creation, management, and delivery of both traditional, paper-oriented reports and interactive, web-based reports. Users can create custom reports and explore MarketingPilot data using a report designer with a familiar Microsoft Office user interface. Users can: The MarketingPilot Web Portal provides an out of the box extranet it s an ideal solution for clients, branches, outlets, channel partners, vendors, freelancers and agencies. The Web Portal is designed so that users can only see information that belongs to them. The MarketingPilot Web Portal provides users with the following functions: Attachments Digital asset management notification Estimates Project Requests Orders Invoices Review and approval Routing The MarketingPilot Web Portal s user interface can be customized to include logos, fonts, design and branding. The Emphasis is on Flexibility If there is one thing that characterizes marketing, its variety and change. MarketingPilot was designed to handle this typical workload consisting of a mixture of simple and complex, and short and long projects. The Enterprise Edition enables users to customize the name of every field on every page in every language; user use terminology specific to their functional area. For example, within an organization online ad buyers may use different terminology than print buyers while performing a similar task. Create standard reports or cross-tabs, and charts. Add text and formatting to reports. Create new fields and calculations. Preview, print and publish reports. Export report data to formats such as Microsoft Excel, Adobe PDF, HTML, etc. Powerful report management features enable a high degree of control. Custom reports can be added to the MarketingPilot shortcut bar; and/or deployed to a report web site for access by non-marketingpilot users. Organizations can deploy interactive Web-based reports to deliver information to clients or partners over extranets or the Internet. High Performance MarketingPilot is designed with high performance in mind to be able to handle large volumes of data: thousands of vendors, media outlets, orders, jobs, campaigns, etc. Instant Productivity MarketingPilot is available as a licensed product that can be installed on in-house servers, or as an On Demand service available via the internet. MarketingPilot improves productivity within days of installation, not weeks or months. MarketingPilot can be installed and implemented quickly, with minimal support from IT. Scalable MarketingPilot was designed with the simplicity to meet the needs of an individual media buyer and the power to accommodate the sophisticated requirements of large media buying teams. Page 7 of 9

8 enable the use of your own terminology. Visit the MarketingPilot web site to compare editions and features. Cloud-based or Self-Hosted Cloud-based MarketingPilot On Demand requires no IT involvement or support. All users need is a web browser and internet connection. We take care of everything; we provide all the services needed, including setup and configuration, software and system administration and internet access in a high-security, fault-tolerant environment. Or, install MarketingPilot on an in-house server. MarketingPilot can be installed and implemented quickly, with minimal support from IT: Compatible with Most Internet Browsers MarketingPilot enables teams to collaborate online, in real time, using any type of computer system Windows, Macintosh with a web browser and network access. MarketingPilot is designed and tested for compatibility with the most popular internet browsers, including Microsoft Internet Explorer, Macintosh Safari, and Netscape Navigator. Advanced Technology MarketingPilot uses the latest technologies including.net and Microsoft SQL Server. MarketingPilot is written in C#, the most powerful computer language. MarketingPilot s industry standard SQL database makes it easy to integrate MarketingPilot with existing databases. Multiple Languages The Enterprise Edition is designed to support multiple languages, at the same time. Each user can select the language that they prefer. Security MarketingPilot provides a layered approach to security; builtin security controls user access. For the greatest security install MarketingPilot on an in-house server behind the firewall. The SSL encryption option can provide even greater security. IT isn t needed to add and remove users. There is no need for an operator to monitor the system day-to-day. Back up MarketingPilot while it s being used. Use the computers already in use. Services That Make It Easy Every MarketingPilot client is assigned to a dedicated account management team professionals who are on call to help in any way possible. Our team will help your organization gain and maintain a real competitive advantage. A range of services is available to get the most out of MarketingPilot: Online and onsite training led by professional marketers who are MarketingPilot experts. Custom report design. Software development and customization. Integration of MarketingPilot and existing systems. Process improvement consulting. Find out More In the US, call , or contact us via at sales@marketingpilot.com and request a demonstration. Visit our web site at for more information and for contact information in other countries. Choose the Version that Meets Users Needs Media Buying is available in the professional and enterprise editions. The enterprise edition enables users to customize the name of every field on every page in every language, to Page 8 of 9

9 About MarketingPilot MarketingPilot Software LLC is the leading provider of marketing information systems collaborative systems for improving marketing effectiveness and productivity. Every day thousands of marketers at hundreds of companies in more than 30 countries use MarketingPilot MarketingPilot Software LLC, all rights reserved. MarketingPilot, MarketingPilot Software and The Marketing Information System are trademarks of MarketingPilot Software LLC. MarketingPilot Software LLC Suite Ridge Avenue Evanston, IL USA Page 9 of 9