IBM Software Enabling Innovation in a Complex World

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1 IBM Software Enabling Innovation in a Complex World Steve Zehavi SMB Sales Executive IBM Software Group, Nordic & Baltics

2 Businesses are Placing a Premium on Innovation Extent of fundamental change CEOs need over next two years Midmarket Decision-makers intend to make more than one business model modification over the next two years. Moderate 22% A lot 65% Little or no 13% And 78% believe integrating business and technology is fundamental to innovation Source: 2006 IBM Global CEO Study And 1 in 2 mid-market decisionmakers are planning for new capabilities that can fundamentally change their businesses. Source: 2006 IBM Worldwide Midmarket Study IBM Corporation

3 Business Priorities in Midmarket Key Challenges Most midsized firms across the five industries surveyed are focused on three broad challenge areas: Operational efficiency Customer relations Business process management Operational Imperatives Most midsized companies agree on key operational IT areas, but significant priorities vs. progress gaps exists around: IT infrastructure reliability IT infrastructure security IT disaster recovery Business Model Innovation Nearly 2 out of 3 firms will make more than one change to their business model over the next 24 months including: New markets and lines of business Strategic partnerships Centralized services Emerging Investments Across the five industries surveyed companies are planning around new IT capabilities to change their business: Business intelligence / CRM Collaboration tools Pervasive communications IBM Corporation

4 Complexity Makes Change Difficult Businesses have thousands of existing applications Complex infrastructures already built with no integration roadmap Few business process standards End Users are connected in real time and highly interactive Every year: Information volume almost doubles Existing applications extended New applications added More processes and rules IT Infrastructure must evolve and adapt to enable business model innovation IBM Corporation

5 IBM Software Enabling innovation in a complex world Providing a next-generation open integration platform built on a Service Oriented Architecture (SOA) customized for your industry IBM Corporation

6 Next-Generation Open Integration Platform delivering proven value to solve real business problems Empowering People Give people the capabilities they need to create more value for their organization Service Management to enable innovation by reducing operational labor, and improving asset productivity and quality of service Business Process Flexibility to develop and rapidly deploy innovative business models with flexible, optimized processes SOA IT architectural foundation that supports integrating business processes as linked services Software Lifecycle Management Information On Demand to deliver the right information, in context, to optimize business processes and activities to better govern the business process of software and systems delivery enabling innovation at lower cost IBM Corporation

7 IBM Software Brands Five middleware product lines designed to work together Service-Oriented Architecture (SOA) Empowering People Software Lifecycle Management Business Process Flexibility Information On Demand Service Management IBM Corporation

8 IBM s base products are being componentized & refactored into best of breed product offerings Industry Solution components combined with software & ISV components enabled via SOA make a powerful recipe for next generation solutions New Product Offerings e Server Tivoli WebSphere DB2 Lotus Rational Product Product Product Product Product Product Specific Specific Specific Specific Specific Specific Capabilities Investment Capabilities Investment Capabilities Investment Capabilities Investment Capabilities Investment Capabilities Investment Lotus Components Lotus Components Lotus Components Lotus Components eserver Components Lotus Components DB2 Components DB2 Components DB2 Components eserver Components DB2 Components DB2 Components WebSphere Components WebSphere Components eserver Components WebSphere Components WebSphere Components WebSphere Components Rational Components Rational Components Rational Components Rational Components Rational Components eserver Components Tivoli Components eserver Components Tivoli Components Tivoli Components Tivoli Components Tivoli Components Industry Solutions Solution Specific Business Components Cross Industry Business Components Lotus Components DB2 Components WebSphere Components eserver Components Tivoli Components Re-factor to best-of-breed software Product Offerings Base Product Offerings Componentization eserver Tivoli WebSphere DB2 Lotus Rational Componentization ISV Components Industry Solutions IBM Corporation

9 SOA Changes the Game SOA is at the core of Business Process Management SOA allows you to create a set of related and integrated services i.e., repeatable business tasks that support a business process According to WinterGreen Research: SOA Market Leadership 2006 Market Share Oracle 3% SAP 3% Sybase 2% webmethods 3% BEA AquaLogic 2% Tibco 3% Other 20% 53% Improves how you design, manage and optimize your business processes by enabling: Solution building efficiency Reuse of existing assets Flexibility in changing and adapting business processes Sun / SeeBeyond Egate 3% Microsoft 8% Worldwide Services Oriented Architecture (SOA) Engine and Collaboration License, Services and Maintenance Market Shares, 2006 Source: WinterGreen Research, April SOA Engines and Components only IBM Corporation

10 Why Is Open Important? IBM is committed to supporting heterogeneous environments via open standards and Service Oriented Architecture Open standards give businesses: Flexibility Resilience Avoidance of vendor lock-in IBM Corporation

11 IBM Industry Frameworks Leadership technology + industry knowledge + business process expertise Proven industry process and information models built on an SOA foundation Flexible, scalable and open integration and collaboration Offerings from IBM and its Business Partners to implement business processes that improve innovation Industrial SOA Industry Framework Retail SOA Industry Framework Insurance SOA Industry Framework Banking SOA Industry Framework Healthcare SOA Industry Framework Telecommunications SOA Industry Framework IBM Corporation

12 Enabled by a Global Ecosystem of Local Partners THINK globally - support locally Together with our worldwide network of Business Partners, we are transforming the way companies operate and innovate 10,000 ISVs Worldwide 16,500 Reseller Partners 2,375 Systems Integrators Local IBM Global Technology Specialists 1,500 Web Integrators 400 Service Providers 100 Strategic ISV Alliances IBM Business Solution Professionals IBM Corporation

13 IBM Software $18.2B 2 nd Largest Software Vendor in the Industry The Market Share Leader in Middleware Business Week August 15, 2006: Software is not only the fastest-growing but the most entrepreneurial and the most profitable part of IBM Reuters June 18, 2007 International Business Machines is banking on software, which accounts for 20 percent of revenue but generates 40 percent of pretax earnings, to lift overall profitability of a company that spans computer hardware, services and software IBM Corporation

14 IBM Software Success in the Market Leader with more than half of the SOA market share WebSphere Commerce is used by more of the top 100 online retailers than any other e-commerce solution Over 15,000 WAS CE and Apache Geronimo downloads every week. Over 1M WAS CE downloads/cds since product launch. Over 4,500 New Clients and 150 IOD Engagements in % increase in Information Management Business Partners Share leader in Meta-Data Driven Information Integration, Master Data Management with over 5,000 Customers Over 127 million Notes seats installed Enterprise portal software market leader for fifth consecutive year Leader in providing social software for business Over 20 million Lotus Sametime users, positioned to lead in enterprise instant messaging and unified communications 600,000+ users of Rational Software Used by 9 of the Fortune Top 10 companies, 38 of the Fortune Top 50 companies, and 71 of the Fortune Top 100 companies 22,000 Tivoli clients worldwide 2006 VARBusiness Annual Report Card winner for Enterprise Storage Management Software For the sixth consecutive year, Gartner has ranked IBM as the worldwide market share leader in IT operations management, with 24.6% market share - nearly double that of second place CA at 13.6% IBM Corporation

15 IBM Software - Vision and Execution Ability to Execute Gartner s Magic Quadrant Challengers Niche Players Leaders Visionaries Completeness of Vision IBM Software in the Leaders Quadrant Appl Infrastructure for Back-End Application Integration, 2Q07 Appl Infrastructure for Composite-Applications, 2Q07 Appl Infrastructure for New Service-Oriented Business Application Projects, 2Q07 Application Infrastructure, 2Q07 Business Process Analysis Tools, 2006 Business Process Analysis Tools, 2H07-1H08 Customer Data Integration Hubs, 2Q06 Data Integration Tools, 2006 Data Quality Tools Data Warehouse DBMS Servers E-Commerce Enterprise Asset Management, 1H06 Enterprise Content Management, 2006 Horizontal Portal Products, 2006 IDARS IT for Event Correlation & Analysis IT Project and Portfolio Management Applications, 2006 Object Oriented Analysis and Design, 2006 Online Transaction Processing DBMS Servers, 2006 OOA&D Tools, 2H06 to 1H07 PC Configuration Life Cycle Management, 2006 Security Information and Event Management, 1H06 Storage Resource Management and SAN Mgmt Software, 2007 User Provisioning (Security) Web Access Management, 2H 06 Web Conferencing, IBM Corporation

16 Market Leaders Across Our Portfolio Collaboration Information Integration Content Management Data Services Workplace Information Management Application Servers Lotus WebSphere Process Servers Rational Modeling Tivoli Portals Testing Systems Mgt Storage Security Business Unit and Key Product Segments WebSphere Rational Integration Server Web Application Server Portal Server Information Management Lotus Tivoli Enterprise Content Management Information Integration (incl MDM) Database Engines & Tools Collaboration Security Management Storage management Software Configuration Mgmt Software Lifecycle Mgmt & Governance IBM Share Position #1 #1 #1 #1 #2 #1 #1 #2 #2 #2 #2 #1 #3 #1 #1 #1 Sources: IBM Finance, IBM Market Analysis, Company Reports, IDC Software Tracker IBM Corporation

17 Expand our Portfolio Through Acquisitions Bold Market Entry High profile entry Leverage IBM Strengths Lotus Tivoli Complementary Point Products Highly complementary technology buys Gain time to market Opportunistic Consolidations CrossWorlds Access360 Tarian Cross Access GPS Cyanea Systemcorp Isogon DWL Gluecode LAS Unicorn Webify PureEdge iphrase Bowstreet Aptrix SRD Alphablox Venetica DataPower BuildForge Rembo DORANA Companies with significant revenue streams Retain customers and leverage install base Achieve cost and expense synergies Informix Candle FileNet Market Leadership Buy market leaders in growth segments Strong ecosystems Large customer install bases Usually command premium valuations Rational Tivoli Ascential Micromuse MRO FileNet IBM Corporation

18 IBM Express Advantage: IBM Software Midmarket Offerings Customer Needs Improve business processes without breaking the budget Drive product and service differentiation Improve employee productivity Analyze and use information to make better business decisions Increase business flexibility Express Offerings Express Runtime WebSphere Application Server Express WebSphere Business Integration Server Express WebSphere Commerce Express WebSphere Partner Gateway Express WebSphere Portal Express Lotus Domino Collaboration Express Lotus Domino Messaging Express Lotus Domino Utility Server Express Workplace Services Express Workplace Forms Express Get the most out of your IT investments Enhance IT security, dependability and compliance DB2 9 Express DB2 Express-C DB2 Everyplace Express Informix Dynamic Server Express Tivoli Storage Manager Express Tivoli Monitoring Express Tivoli Identity Manager Express Tivoli Provisioning Manager Express IBM Corporation

19 IBM Software Enabling innovation... in a complex world IBM Corporation

20 Software Enabling Innovation in a Complex World IBM Corporation

21 Copyright IBM Corporation 2007 IBM Software Group Route 100 Somers, NY Produced in the United States of America June 2007 All Rights Reserved IBM, the IBM logo, Lotus, Rational, Tivoli and WebSphere are trademarks or registered Trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product or service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Offerings are subject to change, extension or withdrawal without notice. All statements regarding IBM future direction or intent are subject to change or withdrawal without notice and represent goals and objectives only IBM Corporation