ChannelAdvisor (NYSE:ECOM) Stifel 2018 Cross Sector Insight Conference

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1 ChannelAdvisor (NYSE:ECOM) Stifel 2018 Cross Sector Insight Conference Mark Cook - CFO June 13, 2018

2 Safe Harbor Statement This presentation contains "forward-looking" statements that are based on our management's beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumed future results of operations, revenue visibility, key metrics, business strategies, financing plans, operating model, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition. Forward-looking statements include all statements that are not historical facts and, in some cases, can be identified by terms such as "anticipates, "believes," "could, "seeks," "estimates," "intends," "may," "plans," "potential," "predicts," "projects," "should," "will," "would" or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management's beliefs and assumptions only as of the date of this presentation. You should read ChannelAdvisor s SEC filings, including the Risk Factors set forth therein, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. This presentation includes certain non-gaap financial measures as defined by SEC rules. We have provided a reconciliation of those measures to the most directly comparable GAAP measures in our earnings releases available at and under SEC Filings at Copyright 2018 ChannelAdvisor 2

3 Who is ChannelAdvisor? Retail and Brands customers worldwide 12 month period ending December 31, channels supported worldwide Global transactions in 2017 Global employees focused on e-commerce Copyright 2018 ChannelAdvisor 3 3

4 Who is ChannelAdvisor? Gross Merchandise Volume ($ in billions) Our Customers CAGR: 16% $ 6 $ 7 $ 8 $ Among Internet Retailer Top 500 Retailers # 1 Marketplaces # 1 Provider Comparison Shopping Provider 33 % of Internet Retailer Top 500 Retailers Depend on ChannelAdvisor Copyright 2018 ChannelAdvisor 4 4

5 Our Platform Copyright 2018 ChannelAdvisor 5

6 Multiple Levers to Accelerate Growth and Margin Expansion Grow Dropship Network Expand Strategic Partnerships Global Focus Natural complement to marketplaces for suppliers and brands Integrated 30+ retailers in the first year Expanded logistics partnerships offer ChannelAdvisor customers value-added solutions to improve their sales and new potential revenue streams Broad footprint with 12 offices in 7 countries and 730+ employees enables ChannelAdvisor to capitalize on global opportunities 6

7 Focused Strategy to Drive Continued Growth and Efficiency Innovation Channel Expansion Competitive Optimization Operational Efficiency Go To Market Sales & Marketing Efficiency and Growth Churn Reduction Focus on Larger Enterprise Accounts Growth Land & Expand Indirect Sales Initiative through Strategic Partnerships International Expansion Copyright 2018 ChannelAdvisor 7

8 Key Investment Highlights Industry-leading, global e-commerce platform with broad exposure to e-commerce trends o Amazon and 100+ other marketplaces globally o Brands shifting to digital in response to retail disruption o China s growing domination of e-commerce o Logistics, a key beneficiary of e-commerce growth o Emerging trends like voice commerce Trusted by over 2,800 1 customers, $9 billion in annual GMV 1 Continued investment in growth to capture large addressable market opportunity Emerging benefits from strategic partnerships Scalable, recurring revenue model with attractive unit economics 17+ year culture of innovating in dynamic industry 1 as of December 31, 2017 Copyright 2018 ChannelAdvisor 8