Digital Twin on Blockchain Enabling the circular economy

Transcription

1 June 2017 Digital Twin on Blockchain Enabling the circular economy Burkhard Blechschmidt, Cognizant Business Consulting

2 Digital innovations are dematerializing value chains Old Model New Model PRIMARY SUPPORT Inbound Logistics Production Outbound Logistics Marketing &8Sales Procurement Technology8 Development Human8 Resource8 Management Firm8Infrastructure Service MARGIN designed for widgets not for digits Operational efficiency inside the company the linear economy Digitization of processes Intelligent assets Smart connected products Opening up the insides of an industrial company is key, Jeff Immelt, GE (Nov 2016) 2 2 Nr Cognizant

3 DIGITAL TWIN Now any Noun any person, place or thing has a virtual self as well a physical self. 3 Nr Cognizant 3

4 DIGITAL TWIN Industrial Consumer Place Person Machine,Device Car Aircraft Luxury Toys Food Building Farm Avatar Medical Simulation Model Bill of Material / Process Design Status, Usage Availability Provenance Ownership Warranties Analytics ID / reputation Ownership / rights Certification Location /Geo data Satellite image Instructions Nr. 4

5 The programmable circular economy of twinned assets, products and resources requires secure and trusted exchange of data and value Circular, Distributed Value Chains Value drivers Knowledge of location, availability, condition Company A Supplier Extend cycle length Increase utilization Prosumer Additional use cycles Accurate information on asset value Company B Digital Twin Consumer Open participation: Micro-Manufacturing / Personal Fabrication Challenges Trust Security Machine The digital twin becomes the business Interoperability Flexible business models 5 Nr Cognizant

6 MASSIVE TRANSFORMATIVE PURPOSE (MTP) BLOCKCHAIN will become the technology backbone to enable secure and trusted sharing of DIGITAL TWINS across companies, governments, consumers, innovators, autonomous machines. It will become a key enabler of the circular sharing economy and IoT 1 with a total economic impact of USD 3,9-11,1 trillion by Key problem addressed: most of today s intelligent assets have been designed in closed innovation processes and therefore work largely in silos 1 1) Ellen McArthur Foundation / WEF (2016) 2) McKinsey Nr. 6

7 Example: Genesis of Things shared manufacturing / twinning of product Genesis of Things is a trusted, encrypted and open platform for the entire 3D printing supply chain. Intellectual Property scales globally and stays protected, each printed product has its own ID and digital product memory. Supply chain processes including trade finance are automated. Source: Innogy / Cognizant Nr. 7

8 Genesis of Things: Digital Twin on decentral technology Source: Innogy / Cognizant Nr. 8

9 Example of how it works today: digital twin of a Lego MOC 1 becoming a business This instruction file is free to watch. But if you intend to build this model (or if you just want to support my future creations), please consider a donation. I ask for a minimum of $10. It took me a lot of time and effort to create it. My Paypal is: XXXXXX Key elements of the value proposition: Design IP ( My Own Creation ) Bill of Material (Lego parts list) Bill of Process (instruction video) Monetization (donation) 1) MOC = My Own Creation (-> personal fabrication) Nr. 9

10 Innovation as a Luxury Every product has its story: Where it comes from, how it was made, how we used it We envision a future, where we know the exact provenance and authenticity of everything we touch see and feel 2016 Cognizant Nr. 10

11 Car Passport Nr Cognizant 11

12 Example: Decentralized SaaS Provider for Digital Twin Business: Twin- of-things Digital Twinning Service Providers Nr Cognizant Source: Innogy SE, Carsten Stöcker

13 Twin- of-things Architecture Nr Cognizant Source: Innogy SE, Carsten Stöcker

14 Recap: MASSIVE TRANSFORMATIVE PURPOSE (MTP) BLOCKCHAIN will become the technology backbone to enable secure and trusted sharing of DIGITAL TWINS across companies, governments, consumers, innovators, autonomous machines. It will become a key enabler of the circular sharing economy and IoT 1 with a total economic impact of USD 3,9-11,1 trillion by ) Ellen McArthur Foundation / WEF (2016) 2) McKinsey Nr. 14

15 Cognizant is a Tier 1 Consulting & IT Services Provider The fastest growing information technology organization in the world, #4 in Fortune s Most Admired Companies in Info-tech Services Founded in 1994 (CTSH, Nasdaq), S&P 500 Index 20,000+ outsourcing projects Delivered in 40 countries $33 billion Market Cap $12.41 billion Revenue Up 21% YoY 250,000+ Employees Worldwide 50+ Global Delivery Centres 230 Member of Fortune In FT Global 500 Blockchain Practice: 100+ Blockchain SMEs 10+ Clients Solution Accelerators Partnerships Framework)Expertise Technology Arm of D&B Listed on the NASDAQ Included in NASDAQ 100 Index $1BN Annual revenue Joined the prestigious Fortune 500 $2BN Quarterly revenue Crossed FY revenue $10 BN Digital Works & Collaboratory