CISCO CONNECT IT S ALL YOU

Transcription

1

2 Cisco CMX Leverage Your Wireless Network to Improve Customer Experience and Business Operations Mark Krischer, CTO, Wireless - Asia Pacific and Japan 15 March 2018

3 Digital Transformation Technology Transitions Mobility IoT Analytics Cloud The Network Connects Everything

4 Digital Network Architecture DNA Center L E A R N I N G Policy Automation Analytics I N T E N T C O N T E X T Intent-Based Network Infrastructure S E C U R I T Y

5 Intent Based Networking Digital Business L E A R N I N G Business Goals Mobile IoT Security I N T E N T Cloud Digital Insights z C O N T E X T S E C U R I T Y

6 Driving Outcomes and Experiences Operational Analytics Asset Visibility & Traceability Asset & Tag Management Operational Insights Customer Experience Guest Experience Omni-Channel Experience Context Profiling CMX Engage Location Analytics Presence Analytics Location Analytics Workplace Analytics Social Analytics Mobile Experience Navigation & Wayfinding Mobile SDK & App Digital Marketing Automation

7 Operational Insights

8 Digitising Physical Assets Operations Operational Insights Asset Tags Sensors Wi-Fi Devices Business Rules CMX Alerts Detect Categorize Monitor Reports

9 Asset Location Customisable Quick Filters Click on Asset For location and details Tools Export, filter and customise view Zones Edit zones on map to create effective alerts

10 Healthcare Industry Equipment Inventory Tracking Avoid loss of lost medical equipment and save money by reordering stock only as it runs low. Safety and Compliance Save costs by making sure your devices are in compliance with CDC. Prevent inventory damage from environmental conditions. Workflow Optimisation Improve efficiency and save costs by understanding your staff flow and dwell times in your facility.

11 Manufacturing Industry Asset and Inventory Tracking Avoid loss of costly inventory and save money by reordering stock only as it runs low. Device Level Telemetry Save money on maintenance and inspections by automating data collection and monitoring of your equipment. Prevent damage of your inventory from environmental conditions inside your facility. Machine Utilisation Improve efficiency and save costs by enhancing your equipment paths of operation and making better workflows.

12 Retail Industry Cart and basket tracking Save staff time dedicated to locate carts and baskets. Fridge temperature monitoring Avoid waste in your inventory by monitoring products sensitive to temperature (vegetables, dairy, frozen food, etc.). Improve Store Operations Increase customer satisfaction by always having their online pickup order ready and fresh.

13 Business Rules Information Name, Description Priority Select Assets Filter by Department, Category Set Conditions Location, Attribute Battery Level, Button Press, Telemetry Select Triggers When rule fires Take Action , SMS HTTP POST Attribute Update

14 Workplace Analytics

15 Workspace Evolution Portfolio Cost Savings: 5-10% Portfolio Cost Savings: 10-20% Portfolio Cost Savings: 20-30% TRADITIONAL Names to Seats Allocation/Chargeback Adjacency HYBRID Fixed & Agile Utilization Increased Mobility MODERN Activity Based Working Real Time Utilization Collaboration/Productivity

16 Serraview Portfolio Right-Sizing Workforce Enablement Measure Model Monitor Enable Occupancy Portal Portfolio Modeling Utilization Analytics Space Availability Actual Utilization Neighborhoods/ Ratio Seating Performance Monitoring Employee Locator

17 Digitising the Workplace Experience Space Utilisation Productivity Talent 42% Increase 12% Increase 11% Reduction 400% Increase Portfolio utilisation over 3 years Measured by throughput targets & employee survey Involuntary turnover In job applications

18 Social Analytics

19 Geofencing Geofencing Without location-based monitoring, you are missing at least 80% of the content posted on social media about your business. Local Measure s technology captures content within a geographic location, regardless of hashtags or keywords, ensuring that you always see the full picture.

20 Local Measure Discovery Comprehensive local content and audience dashboard with a simple and easy to use interface. Engagement Real time engagement allows cross-platform and multi-brand engagement with your audience. Mobile Local Measure Mobile App plus push notifications to Cisco Spark with AI BOT and full Collaboration capabilities. Automation Smart, rules-based alerts and tagging automatically route data to the right place. Image Recognition Tagging Publishing Compelling usergenerated content galleries that are embeddable on your digital properties. Integration Simple integrations to Cisco Spark, Meraki, Cisco CMX. Customer Profile data feed into Salesforce, IBM, Wordpress, Marketing Automation Wi-Fi Customer Wi-Fi Splash Page with Social Sign on. Customer Profile dashboard and Analytics Analytics Location-based analytics to help drive better business decisions and real time response.

21 Mobile Experience

22 Navigation and Wayfinding Wi-Fi Hyperlocation BLE Device Sensors Accelerometer Gyroscope Magnetometer Barometer

23 MazeMap From CAD to mobile optimised maps Single source of truth Automated pathfinding Web access Mobile app integration

24 Cisco Live Mobile App

25 CMX Engage

26 Digitising Physical Spaces Insights Acquisition Engagement Gain Insights on Visitor Behaviour, Benchmark Locations & Measure Return On Space Acquire Visitors, Identify Location Personas & Understand Behaviour Deliver Contextual Omni-Channel Engagements New vs Returning Visitor Weekend Visitor Evening High Dweller SMS App Employee Multi-location Visitor Loyal Member Smart Captive Portal API Trigger Loyalty/CRM PoS Seamlessly Integrate with Enterprise Workflows Marketing/CMS Ticketing

27 Location Personas Enable Actionable Insights Personas Rules Business Lunch Visitor IF user enters Food Court Zone between 11am and 1pm on Mondays to Fridays, TAG as Corporate Lunch Visitor Gym User IF user enters Gym Zone, TAG as Gym User Business Lunch Visitor Gym User Weekend Visitor Frequent Shopper Weekend Visitor Food Court Dweller IF user enters Site on Saturday or Sunday, TAG as Weekend Visitor IF user dwell time in Food Court Zone >45 minutes, TAG as Food Court Dweller Lounge Visitor Lounge Visitor IF user enters Lounge Zone from 4pm to 6pm on Mondays to Fridays, TAG as Lounge Visitor Frequent Movie Goer Frequent Movie Goer IF user enters Movie Zone more than 2x in 30 day period, TAG as Frequent Movie Goer Food Court Dweller Frequent Shopper IF user enters Retail Zone more than 4x in 30 day period, TAG as Frequent Shopper Create personas meaningful to locations to understand user behaviour

28 Smart Captive Portals Business Lunch Visitor

29 Omni-Channel Engagement Lounge Visitor IF guest tagged as loyalty member AND lounge visitor AND is in the hotel between 4pm and 6pm THEN send Happy Hour Promotion notification Push Notification for App Users SMS for Non-App Users

30 Proven Results The Largest LBS Cloud Deployment in the World 10.9M Engaged Devices 9.7M Authenticated Devices 1,400+ Hotels 57,000+ APs 725+ VPNs 235 with PMS to date Centralized Management Across Global Scale & Reliability Rapid Deployment at Scale 11 Brands CP, CW, EV, EX, HE, HI, HN, HR, IC, IN and SB 7 Countries United States, Canada, Germany, Japan, Mexico, Dominican Republic and El Salvador 1 Day To deploy across 31 Hotels Properties provisioned in 30 minutes

31 Driving Outcomes and Experiences Operational Analytics Asset Visibility & Traceability Asset & Tag Management Operational Insights Customer Experience Guest Experience Omni-Channel Experience Context Profiling CMX Engage Location Analytics Presence Analytics Location Analytics Workplace Analytics Social Analytics Mobile Experience Navigation & Wayfinding Mobile SDK & App Digital Marketing Automation