Expanding your channel with VARs How UberGlobal did it Michael McGoogan, CEO,

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1 Expanding your channel with VARs How UberGlobal did it Michael McGoogan, CEO,

2 Joining the dots on our VAR program 1 What kind of hoster is UberGlobal? 2 How did we identify the VAR opportunity? 3 What got the interest of Ingram Micro? 4 What does our VAR program look like? 5 How does the VAR channel benefit our business today? Expanding your channel with VARs 2

3 1 What kind of hoster is UberGlobal?

4 What kind of hoster is UberGlobal? Services to over 100,000 organisations: enterprise, business and consumer segments Expanding your channel with VARs 4

5 What kind of hoster is UberGlobal? Fastest growing cloud services provider in Australia: 3 x BRW Fast100, CRN Fast50 Expanding your channel with VARs 5

6 What kind of hoster is UberGlobal? Traditional hoster origins: Revenues from domains, shared, dedicated and VPS Expanding your channel with VARs 6

7 What kind of hoster is UberGlobal? We ve gone Uber with Parallels Automation: Exchange, SharePoint, Hyper-V VPS, VAR, PACI, Lync, APS, etc. Expanding your channel with VARs 7

8 What kind of hoster is UberGlobal? Expanding your channel with VARs 8

9 2 How did we identify the VAR opportunity?

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11 This story begins with Parallels Automation being selected to solve Hosters our biggest require strategic more than threats. innovation - How do and we customer remain competitive service in a global technology services business? to stay relevant. - How do we remain relevant to key suppliers? - How do we place our customers always ahead? infographic: cloudtimes.org Expanding your channel with VARs 11

12 How did we identify the VAR opportunity? Deploy Parallels Automation! Gain access to the product roadmap of a multinational software company that is strategically aligned with our success. Expanding your channel with VARs 12

13 How did we identify the VAR opportunity? So, our VAR story begins with Parallels Automation being selected to solve our biggest strategic threats. - How do we remain competitive in a global technology services business? - How do we remain relevant to key suppliers? - How do we place our customers always ahead? In mitigating this threat we were very aware that we d also generated a strategic opportunity to enable our own domain and shared hosting resellers with a broader set of products and a complete turnkey platform for cloud services. Expanding your channel with VARs 13

14 How did we identify the VAR opportunity? Expanding your channel with VARs 14

15 3 What got the interest of Ingram Micro?

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17 What got the interest of Ingram Micro? Beer, scale, capability and, above all, the Parallels Automation N-tier reseller functionality. Non-PA Hoster UberGlobal Scale Tech Startup Capability Expanding your channel with VARs 17

18 4 What does our VAR program look like?

19 What does our VAR program look like? 1 Power Reseller Program 2 - Ingram Micro VAR Program - Ingram Micro VARs - Direct VARs of UberGlobal Wholesale 3 Enterprise Partner Program - Ingram Micro - System Integrators - Large Digital Agencies - Bespoke solutions - VAR as a product 4 Affiliate Program - Direct customers of UberGlobal Wholesale Expanding your channel with VARs 19

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21 Ingram Micro branded reseller sign up.

22 Ingram Micro branded welcome .

23 Ingram Micro branded reseller panel.

24 Sample implementation: click through.

25 Sample implementation: click through. 25

26 VAR branded online Store, order process, notifications, invoicing and

27 VAR branded end user control panels.

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30 5 How does the VAR channel benefit our business today?

31 How does the VAR channel benefit our business? A vastly increased sales force. A vastly increased online presence. VAR specialisation to take on verticals. Lead generation for complex solutions. Returns our focus back to core business: - Customer service - Platform management - Product expertise Expanding your channel with VARs 31

32 Expanding your channel with VARs How UberGlobal did it Michael McGoogan, CEO,