There is a problem in the industry today

Transcription

1 Product MDM

2 There is a problem in the industry today

3 Challenges in the Retail Industry Product data is fragmented, incomplete, and/or stored in various systems You are facing constantly increasing competitive pressures New sales channels are always sprouting up Increasing demand for broader product assortments and personalization Operational challenges of delivering omnichannel Yet, customer expectations continue to rise. Omnichannel is now table stakes.

4 Challenges in the CPG Industry Convergence of online and offline channels Increased pressure to deliver new products faster New sales channels are always sprouting up Product data is fragmented, incomplete, and/or stored in various systems Need for transparency across supply chain for safety, compliance and recalls Yet, consumer expectations continue to rise. They expect consistent brand experiences across channels.

5 MDM Can Help Meet These Challenges

6 Why Do We Need Product MDM? (PIM) Mobile and digital have disrupted traditional consumer experiences They are increasingly expecting it...and it requires accurate, consistent data Consumers want to experience your brand, not a channel Soon many industries will be competing almost solely on customer experience

7 Data is Often Scattered and Inconsistent Product name Brand Brand owner Size options Short marketing copy Supplier number Images Videos PDFs User manuals User generated content SKU Number UPC GTIN Color options Country of origin Marketing copy Warranty details Full item description

8 STEP Creates A Single Source of Truth Product name Brand Brand owner Size options Short marketing copy Supplier number SKU Number UPC GTIN Color options Country of origin Marketing copy Warranty details Full item description Images Videos PDFs User manuals UGC

9 Optimize Your Information Supply Chain Introduce Products More Quickly Synchronize Data Across the Enterprise End-to-end Supply Chain Visibility

10 Create Seamless Experiences Across Channels Consistent, up-to-date product information where, when and how your customers demand it

11 Why STEP? Accelerate Time-to-Market: Onboard new products and bundles more quickly with high quality data and streamlined processes Increase Revenue: Increase up-sell and cross-sell opportunities, launch targeted promotions and reduce returns Improve Customer Loyalty: Creating a seamless experience across channels drives revenue and lifetime customer value Support International Strategies: Meet global requirements for language to market and launch multilingual promotions Boost Performance and Operational Efficiency: Consolidate disparate processes, eliminate data silos, reduce reliance on IT and react quickly to unexpected changes

12 Componentized Architecture Easier upgrades Reduced QA Effort Partner Enablement Ecosystem

13 STEP for Product MDM

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15 Acquire Easily centralize data from disparate sources across your enterprise Obtain information from various existing sources such as: ERP, spreadsheets, digital media, suppliers and other external sources Import data using integrated extract, transform and load (ETL) tools Clean and validate the information; mapping source formats to a common data model Utilize advanced product onboarding, approval routing and workflow automation tools Utilize industry standards like ecl@ss to get clean structured data

16 Manage Centrally manage product master records and their relationships Facilitate the handling of attributes and their values Automatically classify products Link products to multiple hierarchies and levels without duplicating data Version control and history tracking Configure business rules and workflows to ensure record completeness Localize data for multi-language, channel and brand Use industry standards like to structure your data

17 Publish Synchronize data across internal and external systems Publish to multiple sales channels and/or to back-end applications Sales, marketing and customer service departments can readily access accurate and up-to-date information All online and offline sales channels have correct and consistent information Use to add value to your customers

18 About STEP

19 Attribute Management Master SKUs, batch numbers, product packaging, parts, services, accounts, policies, assets, suppliers, locations and more Organize using multiple identifiers, including: GTIN, order codes, commodity codes and rule-based Manage SEO data attributes within STEP to improve product detail and category page rankings View the health of your data with STEP s completeness score

20 Data Attributes in STEP Control the granular details about your products and associated metadata Units of measurement, calculated values, pick-lists, mandatory values, referenced values, input filters and more Attribute grouping for simple management Ensure data accuracy with validation business rules

21 Web UI Product Onboarding Onboard products directly within Web UI, including product families, items and variants Perform immediate validation checks during item onboarding

22 Automatic Product Classification (Extension) Rule-based automatic classification On-line rule editing Applied by business rule actions: On approval At import On workflow transition In bulk Change Management Allow rules Link rules Exception Impact Analysis

23 Enhanced features Directly load new versions using the Basic XML downloaded from Load as many versions and languages of as you like All attribute values are validated to the standard All value lists and attributes and classes will be loaded Easy transfer from one version to another using simple mappings or use business bules to accomplish even the most complex cases. When using outbound to your customers, STEP can easily transform your data into the defined standards. E.g. different units are used. Use auto classification to classify your products Ensure data quality to make your data ready for and beyond

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25 STEP Web UI: Customizable Main Screen Search Workflow Tasks Web UI Quick Links KPI Widget: Pie Chart Drag and Drop File Importer KPI Widget: Data Completeness

26 Hierarchies and Classifications Structure products into hierarchies and assign them alternate STEP classifications Assign products to STEP classifications to support brand, ecommerce, web and other hierarchies Link products to multiple hierarchies without duplicating data Create category-specific attribute inheritance rules Manage hierarchies using drag and drop or cut and paste

27 References Enrich data by linking products to related products, classifications and assets Manage product bundles, kits, outfits and recommended accessories; enable You May Also Like functionality Organize products into alternate structures such as supplier, vendor, website and merchandising hierarchies Align products to industry classifications such as GPC and UNSPC Maintain related digital assets such as pictures, videos, guides, PDFs and other documents

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32 Audit Trails, Timestamps and Rollbacks

33 Product Versioning STEP logs all system changes with user, time and date stamps Easily roll records back to prior version Role-based security: access to product versioning based on specific job role

34 Compare Current vs. Published Data

35 Compare Current vs. Published Data Differences are automatically highlighted Roll back to the previous version

36 How Healthy is Your Data?

37 Built-in Data Quality Tools Ensure accurate and consistent product information across your business Identify and disallow bad data, warning users as early as possible at time of entry or import Profile data to identify problems and measure data quality across a specific subset Cleanse data using normalization and standardization rules and tables at time of data on-boarding or in bulk as part of a data quality improvement project Improve data completeness using real-time updated KPI s

38 Bulk Update Efficiently update multiple entities all at once using a wizard-guided interface Quickly update multiple values or create references between entities Preview the outcome of your updates before you implement them Schedule bulk updates

39 Bulk Update Enable complex validation and automated actions upon product import or approval Share business rules across multiple processes Edit rule conditions and actions independently of where they are used Associate metadata with business rules for data governance Define business rule actions and conditions in the STEP UI Measure frequency and duration of a given business rule to analyze performance

40 STEP Workflows Map roles and privileges with actions that can be integrated into other business systems Enforce mandatory content creation processes and approvals Users and groups can receive pre-defined tasks Set deadlines and escalation processes for specific tasks

41 Automate with STEP Workflows Create custom processes to control, manage and validate the lifecycle of data about products, assets and suppliers Workflows can go any direction and in parallel Collaborate with colleagues within the same workflow Easily change workflows with a simple drag and drop configuration Open standard, supporting XML extensions

42 Configurable Role-Based Privileges One configuration, multiple role-specific views: ensure that employees have only the access to the product data they need for their role Reduce information errors and conflicts Improve data governance Minimize error resolution cycle Increase accountability

43 Supplier Item On-Boarding Enable manufacturers and suppliers to securely submit new products and update existing data Provide suppliers greater visibility and enable collaboration with minimal training and support Accelerate time-to-market by extending STEP across your entire supply chain Ensure high quality data with a simple, guided user experience

44 Thank You