TOP ECOMMERCE PLATFORM DIFFERENCES

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1 2018 VOL.1 TOP ECOMMERCE PLATFORM DIFFERENCES Magento - Shopify - BigCommerce 3 ECOMMERCE PLATFORMS Magento Provides ecommerce merchants the most customization, flexibility and control over their store s design, content and functionality. Shopify Offers intuitive store setup to get your site up and running fast with valuable extensions, simplicity of interaction, and reliable hosting. BigCommerce Delivers an all-in-one SaaS solution that comes with built-in hosting, payment integration, advanced marketing tools and security. Magento, Shopify, or BigCommerce? BY ATMOSOL Want to know which ecommerce platform helps you best achieve your business goals? It s a complicated and demanding task, so we re here to help. Making the final decision on which platform to use is difficult. Your decision will deeply impact future customer experience and scalability options. On top of that, you re considering fixed costs, variable fees, catalog and product architecture, and more. Rather than waste precious time and energy, atmosol created this handy guide as a short cut to ecommerce success.

2 USER Best Suited For Enterprise and Large businesses needing high levels of custom functionality and/or specific integrations with other systems Mid to Large businesses with a growing inventory and consumer reach wanting many built-in features and reports Small to Medium businesses with large order volume but low technical requirements and/or high level of front-end visual customizations needed Admin User Interface Extensive admin UI for full control and oversight over multiple storefronts User-friendly UI Limited ability to make template changes via admin UI User-friendly UI including easy content and theme customizations Easy to use, easy setup Domain Name Multiple domains supported for multiple websites on a single instance Multiple domains supported for a single website (using redirects) Single domain supported per site Cloud hosting for enterprise level Hosted solution PLATFORM Hosting Security Not the only option: Magento Commerce (the enterprise product) can also be hosted separately/on-premises Open Source requires separate hosting SSL supported PCI complaint code and built-in payment gateways Hosted service Low liability implementation through BigCommerce hosting Free myshopify.com domain with option to add custom domain Hosting included SSL certificate included + PCI compliant Extensive documentation, support forums, training, certification, resources Support No technical support of site optimization, data migration, coding 24/7 support via phone, , or online chat Support for Magento Commerce customers with puting tickets in (not 24/7 support)

3 CATALOG Product Catalog Inventory Management Unlimited product attributes Catalogs can be shared between multiple storefronts Numerous third-party ERP/Inventory Management integrations available 1000 custom tags per product 100 products variants supported Well-suited for large catalogs with many simple products and/or products with similar configuration options Several third-party ERP/Inventory Management integrations available Catalogs are independent per each storefront CUSTOMIZATION Visual Functional Limited visual customization via configuration options-depends on themes Technical skills and/or developer required for advanced customizations Full access to platform code: Development skills are required to successfully edit and implement changes Extensive module marketplace provides numerous free and paid solutions for many popular integrations Significant visual customizations available via configuration depends on themes Ability to further customize templates with limited technical skills required App marketplace offers several free and paid solutions for common integrations Additional customizations available using platform APIs, but requires custom application development with separate hosting Customizations reside directly within Magento code, so additional hosting is not required

4 Migration Multiple options available for migration: Using CSV, APIs, or custom solutions Seamless data migration from Magento 1 to Magento 2 available Catalog Transfer services from many popular platforms Multiple options available for migration: Using CSV, APIs, or platform specific connectors DEVELOPMENT Integration Features Extensive selection of third-party solutions available for many ERP, PIM, OMS, CRM, and CMS integrations Regular software updates required Full customization of features possible with certified developer App marketplace with extensive selection of free and paid third-party apps for many integrations Prebuilt: Features and add-ons included in platform cost Lower starting costs with few built-in features Payment Gateways Provides several gateways and allows add-ons of 3rd parties Easy payment integrations with services like Authorize.net and PayPal Several payment gateways built-in Customers can choose between PayPal, Stripe, and Square: Processing fee for debit and credit cards begins at 2.9% + $0.30 per transaction One native payment option: Stripe (no transaction fee) Integrated with over 70 Payment gateways: Charge fees based on account Basic: 2% Professional: 1% Unlimited: 0.5% LANGUAGE Technology Stack Templates Linux + PHP PHP + Knockout Stencil + Handlebars SaaS Liquid

5 MARKETING Content Management Analytics Integrated content management for pages and content blocks including version control Analytics system included Customer segmentation, targeted promotions and merchandising available Integrated content management for pages and site sections SEO-friendly Integrates with Google Merchant Center Built-in analytic tools for reporting Blog functionality Analytics tracking Google Analytics, and Google AdWords integration Integrates with popular marketing services and product review services Keeping your best interests in mind, we leverage our partnerships with Magento, BigCommerce, and Shopify to weigh your unique business needs, challenges, and goals against the pros and cons of each platform. That way, you benefit from an unbiased, holistic consultation. We work with integrity, which is why we do all services ourselves rather than outsource work abroad. Your investment in atmosol stays hard at work in-house with our 100% US-based team. That s our promise to you. We make more than awesome websites. We make your entrepreneurial dreams a reality. REQUEST YOUR FREE EXPERT ECOMMERCE CONSULTATION