The BI Survey 17. Zoho Reports. The world s largest survey of BI software users

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1 The BI Survey 17 The world s largest survey of BI software users This document is a specially produced summary by BARC of the headline results for

2 The BI Survey 17 Highlights Peer Group Dashboarding-focused products Peer Group Self-service reportingfocused products Peer Group Americas-focused vendors Summary 1. Top-ranked in Performance satisfaction... Leader in Project length Business value Product satisfaction Cloud BI Embedded BI Top-ranked in Performance satisfaction 1. Top-ranked in Performance satisfaction... Leader in Project length Cloud BI Embedded BI Top-ranked in Performance satisfaction 1. Top-ranked in Performance satisfaction... Leader in Project length Business value Embedded BI Top-ranked in Performance satisfaction is rated as a solution that provides good business value. The near absence of product-related problems and its short average implementation project length are just two of the reasons for that. The Project length KPI is one of Zoho s biggest wins in The BI Survey 17. A key selling point for Zoho is the quick and easy-to-implement solution. Zoho s setup time seems to be less time-consuming than that of an enterprise BI platform as its use in small-scale scenarios with low data volumes besides mid-sized and large deployments show. The price also seems to convince buyers: The most frequently cited reason for buying is its priceperformance ratio. Peer Group Dashboarding-focused products Peer Group Self-service reporting-focused products Peer Group Americas-focused vendors 2017 BARC - Business Application Research Center, a CXP Group Company in 2

3 Flexible tool with great flexibility in presenting the data to different users (Internal and clients). Person responsible for departmental BI, services, <100 employees It is a very well-designed and tightly integrated product with other business apps that we use. IT employee, IT, <100 employees is a very important part of running our business. We use its dashboarding features everyday. A very valuable asset. Flexible and powerful, we think very highly of it. Person responsible for BI from IT department, manufacturing, <100 employees Customer Quotes Great piece of software and very competitively priced when taking into account the functionality it provides compared to its competitors. CIO, manufacturing, <100 employees Very easy to deploy and create reports. Makes BI accessible to any level headed tech savvy business person. Very valuable, and a great value for the price. Member of a cross-departmental BI team, services, employees

4 overview Zoho Corporation began life in 1996 as an IT services company called Adventnet, Inc. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which is focused on developing and selling the Zoho suite of business applications. Zoho Corporation has never accepted venture capital investment, remains privately held and is still led by co-founder and CEO Sridhar Vembu. Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States (two offices), China, Japan and Singapore. The company employs more than 5,000 people. Across its suite of over 30 business applications - which is comparable to Google s Apps For Work and includes solutions for CRM, , business process customer responses This year we had 45 responses from users. management, finance, human resources and building websites Zoho claims to have 30 million users worldwide, representing a four-fold increase since More than 5,000 of these are paying customers of, the BI component of Zoho s suite of business applications. is the BI offering available in different packages from zoho.com. It is a relatively straightforward, low-cost, cloud-based reporting and analysis solution aimed at business users. Ease of use is a key selling point of the product, which employs an intuitive drag-and-drop interface users can easily adapt to it. Introduction The BI Survey 17 is based on findings from the world s largest and most comprehensive survey of business intelligence end users, conducted from February to June In total, 3,066 people responded to the survey with 2,564 answering a series of detailed questions about their usage of a named product. Altogether, 42 products (or groups of products) are analyzed in detail. The BI Survey 17 examines user feedback on BI product selection and usage across 29 criteria (KPIs) including business benefits, project success, business value, recommendation, customer satisfaction, customer experience, innovation and competitiveness. There are 29 KPIs in total. This document contains just a selection of the headline findings for. It does not show all the KPI results and focuses mainly on the positive findings. For more information on the survey, visit The BI Survey website BARC - Business Application Research Center, a CXP Group Company in 4

5 User and Use Case Demographics Comment Zoho offers several software products including an Office suite resembling Microsoft Office. Its BI product - - has an easy-to-use, drag-and-drop web interface for creating reports and visualizations. Customers seem to view Microsoft as Zoho s main competitor. In fact, three of the five most frequently evaluated products in competition with Zoho Reports are from Microsoft. is used by a far higher proportion of employees in customer organizations (27 percent) than The BI Survey average (17 percent). As its name suggests, primarily focuses on providing good ad hoc and web-oriented reporting capabilities and is mostly used by customers for this purpose. The second most common usage scenario is dashboards with 73 percent. This should grow on the back of improvements such as the D3 charting library. Compared to Microsoft Office, which is also deployed in mid-sized and large companies, is predominantly used in small companies (76 percent). Current vs. planned use n=45 Standard/Enterprise reporting Dashboards/ Scorecards Ad hoc query Basic data analysis Budgeting/Planning Advanced analysis Financial consolidation 18% 16% 16% 42% In use 80% 73% 60% 44% 49% 40% 44% 5 products most often evaluated in competition with n=43 MS Excel MS SSRS 12% 9% 7% 27% 13% 20% Planned 21% 37% Percentage of employees using n=45 Average of all products 27% 17% Number of users using n=45 Median Mean 5 18 Average of all products Tasks carried out with by business users n=43 Company size (employees) n=45 View Explore/Analyze Navigate Model/Enrich Less than More than 2500 Average of all products 4% 16% 29% 20% 53% 81% 91% 74% 80% 82% 76% 2017 BARC - Business Application Research Center, a CXP Group Company in 5

6 Peer Groups and KPIs The KPIs The BI Survey 17 provides the reader with well-designed KPI dashboards packed with concise information, which can be absorbed at a glance. The KPIs all follow these simple rules: Only measures that have a clear good/ bad trend are used as the basis for KPIs. KPIs may be based on one or more measures from The BI Survey. Only products with samples of at least (depending on the KPI) for each of the questions that feed into the KPI are included. For quantitative data, KPIs are converted to a scale of 1 to 10 (worst to best). A linear min-max transformation is applied, which preserves the order of, and the relative distance between, products scores. The terms top-ranked and leader are used in the following KPI chart titles. Top-ranked indicates first position. Leader usually denotes a position in the top 25-30% of products listed in the chart. Peer Group Classification The BI Survey 17 features a range of different types of BI tools so we use peer groups to help identify competing products. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups have been defined by BARC analysts using their experience and judgment, with segmentation based on two key factors: 1. Usage scenario - functional peer groups are mainly data-driven and based on how customers say they use the product. 2. Regional focus - is the vendor a large international vendor with a truly global presence or does it focus on a particular region? We also take into account the location of BI Survey respondents. features in the following peer groups: Dashboarding-focused products Self-service reporting-focused products Americas-focused vendors Peer Groups Overview Large enterprise BI platforms Includes products equipped with functionality for enterprise deployments that focus on a broad range of BI use cases. Dashboarding-focused products Includes products that focus on creating advanced and highly sophisticated dashboards. Self-service reporting-focused products Includes products that focus on self-service reporting and ad hoc analysis. OLAP analysis-focused products Includes products that focus on analysis in dimensional and hierarchical data models. Data discovery-focused products Includes products that focus on visual data discovery and advanced data visualization. Integrated performance management products Includes products that provide integrated functionality for BI and performance management, especially planning and budgeting. Large international BI vendors Includes products from companies with annual revenues of $200m+ and a truly international reach. EMEA-focused vendors Includes products from vendors that have a significant presence in - and focus on - the EMEA region. Americas-focused vendors Includes products from vendors that have a significant presence in - and focus on - the Americas region BARC - Business Application Research Center, a CXP Group Company in 6

7 Project length This KPI is based on how quickly the product is implemented.

8 Project length Leader Peer group: Self-service reporting-focused products Project length Top-ranked Peer group: Dashboarding-focused products Project length Qlik Sense cubus Bissantz SAP BO WebI Project length Leader Peer group: Americas-focused vendors BARC 2.6 CXO-Cockpit TIBCO Spotfire SAP BO Design St. Cubeware Longview Analytics BARC Consistently outstanding in project length Peer group: Dashboarding-focused products CXO-Cockpit Envision CALUMO BARC TIBCO Spotfire SAP BO Design St. Cubeware Longview Analytics 2017 BARC - Business Application Research Center, a CXP Group Company in 8

9 Business value & Product satisfaction The Business value KPI combines the Business benefits, Project success and Project length KPIs. The Product satisfaction KPI is based on the frequency of problems encountered with the product.

10 Business value Leader Peer group: Dashboarding-focused products Business value Leader Peer group: Americas-focused vendors Business value & Product satisfaction Longview Analytics Cubeware CXO-Cockpit TIBCO Spotfire SAP BO Design St BARC CALUMO Envision BARC Product satisfaction Leader Peer group: Dashboarding-focused products CXO-Cockpit Longview Analytics TIBCO Spotfire Cubeware SAP BO Design St BARC 2017 BARC - Business Application Research Center, a CXP Group Company in 10

11 Performance satisfaction This KPI measures the frequency of complaints about the system s performance.

12 Performance satisfaction Top-ranked Peer group: Dashboarding-focused products 1. Performance satisfaction Top-ranked 1. Peer group: Self-service reporting-focused products Performance satisfaction TIBCO Spotfire Longview Analytics CXO-Cockpit SAP BO Design St Cubeware 4.6 BARC Qlik Sense cubus Bissantz SAP BO WebI BARC 3.8 Performance satisfaction Top-ranked Peer group: Americas-focused vendors Envision CALUMO BARC 2017 BARC - Business Application Research Center, a CXP Group Company in 12

13 Improved in performance satisfaction Peer group: Dashboarding-focused products Improved in performance satisfaction Peer group: Self-service reporting-focused products Performance satisfaction Improved in performance satisfaction Peer group: Americas-focused vendors Qlik Sense TIBCO Spotfire Longview Analytics cubus Envision CALUMO 13. CXO-Cockpit SAP BO Design St. Cubeware Bissantz SAP BO WebI BARC - Business Application Research Center, a CXP Group Company in 13

14 Cloud BI This KPI is based on how many sites currently use the product in a cloud environment.

15 Cloud BI Leader Cloud BI Leader Peer group: Dashboarding-focused products Self-service reporting-focused products Cloud BI TIBCO Spotfire SAP BO Design St. CXO-Cockpit Longview Analytics Cubeware BARC 1.0 Qlik Sense cubus Bissantz SAP BO WebI BARC 1.4 Consistently high ratings in Cloud BI Peer group: Dashboarding-focused products TIBCO Spotfire SAP BO Design St. CXO-Cockpit Longview Analytics Cubeware BARC - Business Application Research Center, a CXP Group Company in 15

16 Embedded BI This KPI is based on how many survey respondents use embedded BI.

17 Embedded BI Leader Embedded BI Leader Peer group: Dashboarding-focused products Peer group: Self-service reporting-focused products Embedded BI CXO-Cockpit Cubeware Longview Analytics SAP BO Design St. TIBCO Spotfire BARC Qlik Sense SAP BO WebI Bissantz cubus BARC Embedded BI Leader Peer group: Americas-focused vendors Envision CALUMO BARC 2017 BARC - Business Application Research Center, a CXP Group Company in 17

18 LOG TB TB TB LOG BARC Business Application Research Center A CXP Group Company BARC is a leading enterprise software industry analyst and consulting firm delivering information to more than 1,000 customers each year. Major companies, government agencies and financial institutions rely on BARC s expertise in software selection, consulting and IT strategy projects. For over twenty years, BARC has specialized in core research areas including Data Management (DM), Business Intelligence (BI), Customer Relationship Management (CRM) and Enterprise Content Management (ECM). BARC s expertise is underpinned by a continuous program of market research, analysis and a series of product comparison studies to maintain a detailed and up-to-date understanding of the most important software vendors and products, as well as the latest market trends and developments. BARC research focuses on helping companies find the right software solutions to align with their business goals. It includes evaluations of the leading vendors and products using methodologies that enable our clients to easily draw comparisons and reach a software selection decision with confidence. BARC also publishes insights into market trends and developments, and dispenses proven best practice advice. BARC consulting can help you find the most reliable and cost effective products to meet your specific requirements, guaranteeing a fast return on your investment. Neutrality and competency are the two cornerstones of BARC s approach to consulting. BARC also offers technical architecture reviews and coaching and advice on developing a software strategy for your organization, as well as helping software vendors with their product and market strategy. BARC organizes regular conferences and seminars on Business Intelligence, Enterprise Content Management and Customer Relationship Management software. Vendors and IT decision-makers meet to discuss the latest product updates and market trends, and take advantage of valuable networking opportunities. Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group the leading European IT research and consulting firm with 140 staff in eight countries including the UK, US, France, Germany, Austria and Switzerland. CXP and PAC complement BARC s expertise in software markets with their extensive knowledge of technology for IT Service Management, HR and ERP. For further information see: Other Surveys BI Trend Monitor 2017 The world s largest survey on BI trends ISO BARC Research Study The BARC BI Trend Monitor 2017 reflects on the trends currently driving the BI and data management market from a users perspective. We asked close to 2,800 users, consultants and vendors for their views on the most important BI trends. BI and Data Management in the Cloud : A BARC and Eckerson Group study on current attitudes, issues and trends relating to the use of BI and DM technologies in the cloud. Download here. The Planning Survey 17 is the world s largest survey of planning software users. Based on a sample of over 1,600 responses, it offers an unsurpassed level of user feedback on 18 leading planning products. Find out more at 2017 BARC - Business Application Research Center, a CXP Group Company in 18

19 Business Application Research Center BARC GmbH France Germany Austria Switzerland Rest of the World BARC France (Le CXP) BARC GmbH BARC GmbH BARC Schweiz GmbH Avenue des Ternes Berliner Platz 7 Goldschlagstraße 172 / Täfernstraße 22a FR Paris D Würzburg Stiege 4 / 2.OG CH-5405 Baden-Dättwil Tel.: A-1140 Wien