Supply Chain Transparency through Smart Packaging, Cloud Platform, & Blockchain Solutions. Tim Hadsel-Mares, Regional Director

Transcription

1 Supply Chain Transparency through Smart Packaging, Cloud Platform, & Blockchain Solutions Tim Hadsel-Mares, Regional Director

2 AGENDA 1. SCANTRUST INTRO 2. TRACEABILITY - THE MEGA TREND 3. SECURE SUPPLY CHAIN DIGITALIZATION & USE CASE 4. BLOCKCHAIN CONNECTOR & USE CASE

3 SCANTRUST SA FOUNDED IN 2014, LAUSANNE SWITZERLAND BRANCH OFFICES: SHANGHAI, SINGAPORE MISSION: BUILD SOLUTIONS TO BRING TRANSPARENCY AND TRUST

4 EVERY PRODUCT HAS A JOURNEY... 4

5 5

6 ...AND ARE PRESSURING BRANDS TO PROVIDE INFORMATION

7 HOW WAS IT MADE? WHERE DOES IT COME FROM? HOW DO I KNOW IT S REAL? 7

8 PROVIDING THIS INFORMATION (SECURELY) IS NOT AN EASY TASK FOR BRAND OWNERS

9 CHALLENGES WE ADDRESS CHALLENGE #1 Establishing End-to- End visibility and transparency along the supply chain CHALLENGE #2 Interacting with end customer at or after product point-of-sale CHALLENGE #3 Preventing Counterfeits

10 SCANTRUST SECURE QR CODE SECURE GRAPHIC EACH ATTEMPT TO REPRODUCE THE ORIGINAL RESULTS IN INFORMATION LOSS & INCREASE OF NOISE. THE LEVEL OF LOSS IS USED AS THE AUTHENTICATION PARAMETER

11 THE INTERNET OF PACKAGING

12 IOP PLATFORM Data Visualization Alerts Predictive Analytics Product Authenticity Traceability Information Customer Engagement Brand Managers Marketing/ Analytics Customers Supply Chain Operators Inspectors, etc. API or mobile app data upload Secure Unique Identifiers Data Association ERP/SENSOR/AUDIT DATA Printer & Packaging Integration

13 BUSINESS INTELLIGENCE EVERY SCAN TRACKED & ANALYZED

14 CONSUMER PURCHASE BY LOCATION

15 DEMOGRAPHIC DATA

16 USE CASES

17 Use Case: Authenticity & Engagement Challenges: Counterfeit filters in market Want more engagement with Distributors & Installers Solution: ScanTrust Secure Codes printed on its products; unique per item DOW Inspectors authenticate in the field using the Scantrust Enterprise App Product Selection Guidelines for Distributors & Installers Key Benefits: Product authenticity, Traceability, Business intelligence

18 Authentication Result Security Feature Details

19 Data Sheets Product Advice

20 Use Case: Authenticity, Grower Engagement Challenges: How can we build a better channel to communicate directly with farmers? How do farmers know that seeds are not counterfeit products? How do farmers learn more about seeds and how to use properly? Solution & Key Benefits: Unique, ScanTrust QR codes applied to every sachet Rapid time-to-value: live in market in less than 6-months Real-time alerting & counterfeit monitoring w/ Business Intelligence 20

21 Authentication Result Upstream Data Link to Product Info 21

22 Rewards & Loyalty 22

23 BLOCKCHAIN CONNECTOR

24 CENTRALIZED VS. DECENTRALIZED Centralized systems Decentralized systems Rely on trusted intermediaries Introduce single point of failure Rely on a peer-to-peer network Have no single point of failure Blockchains create new opportunities for collaboration to securely share and exchange data

25 USES AND BENEFITS Provides an immutable audit trail of transactions once information has been recorded in the chain, it can t be changed All players along supply chain synchronized with same Single Source of Truth Customers can see entire product history

26 FUSION OF TWO TECHNOLOGIES The Digital Twin combines: Unique ID Solution Digital Twin Blockchain Unique and tamperproof identifiers provided by tagging solution Decentral ledger technology, also known as Blockchain

27 SCANTRUST BLOCKCHAIN CONNECTOR Public Ledgers Smart Contracts XYZ Events ScanTrust Blockchain Connector & Event Database API Secure ID Manager Supplier Data 3rd Party Auditor T&T Sensor Data WMS 3PL TMS DMS POS Consumer QR Scans

28 USE CASE - CAMBIO COFFEE

29 CAMBIO S PROMISE 100% Organic Coffee Direct Trade Coffee - Sourced directly from farmers Cooperative Coffee - Sourced from cooperative that supports local farmers and development projects 29

30 ACTORS Secure Traceability Solution Supply Chain Know-How IP: Secure QR Codes Interoperable SaaS Platform DLT designed for Enterprise Combines attributes of Blockchains and traditional databases Built for Supply Chain Scalability Blockchain-enabled Product Transparency 30

31 WORKFLOW ScanTrust Code Engine ScanTrust Scan Engine 3. scan 1. mint COOP Shipper Roaster 4. track ScanTrust SmartLabel 6. display 2. Supply Chain data 5. trace Codes Farm Harvest Certs Ship Roast Scans

32 UNIQUE ID PER BAG Scan

33 CAMBIO WALK THROUGH

34 NUTRITION & USAGE

35 TRACK & TRACE TRACKING INFO LINK TO CERT BLOCKCHAIN HASH

36 3. Reward Customer: Scan for Good by earning points that can be converted into tokens donated to goods causes GoodChain: Incentive For Consumers Brand Owners 1. access technology Providers buy tokens to: 2. blockchain node operators = Decentralized Product Transparency Data

37 SUMMARY CONSUMERS WANT EASY ACCESS TO INFORMATION BUT BRANDS HAVE COMPLEX SUPPLY CHAINS SMART PACKAGING + CLOUD PLATFORM BRIDGES THE GAP

38 THANK YOU