Intelligence Visualized for Efficient Crop Management. Automated Data Capture

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1 Intelligence Visualized for Efficient Crop Management Automated Data Capture 2014 AgStudio Vendor Showcase July 29, 2014

2 MapShots Product Family AgStudio desktop solufons AgStudio Select web solufons AgStudio MAP mobile applicafons AgDirector Service corporate integrafon

3 Total Solu9on Vision Proprietary Complete In- Process Not Started Maintenance Lab Lab Lab Imagery Soil Tests and Imagery Imagery Wireless Data Portal Machinery Clouds Server Side Components Third- Party Web Clients Ag Studio Services Database FxF DSO DSO Service Macro Analysis Ag Studio Select Plugins Analysis Warehouse Analysis Web Proprietary Analysis Ag Studio Placement VRS Service Providers Mobile Apps Research Business Integra?on Micro Analysis VRI VRF Field Documenta?on Power Users Data Cards Growers

4 AgStudio Desktop Windows applicafon Cloud- based data access AgStudio PRO - Features for the service professional Three levels of organizafon above the grower User access can be limited by domain and funcfon Private database AgStudio FARM - Features for the single farming operafon - - Data comingled into a common grower database Access to grower- specific business features

5 AgStudio Select Web- Based applicafon extension to AgStudio OpFmized for tablet devices OpFmized for use in the field Can be used in the office on desktop machines Heavy living is done on the desktop, but producfon is done via Select Simpler interface than the full- featured AgStudio desktop applicafon

6 AgStudio MAP Wireless sync with AgStudio database Disconnected operafons and cached background imagery Use previously created directed sampling layers or apply a grid on the fly Dedicated to boundary mapping and soil sampling GPS Offsets

7 AgDirector Service Lab Imagery Imagery Machinery Clouds Lab Lab AgDirector Service Server Side Components Third- Party Web Clients Ag Studio Services Database FxF DSO DSO Service Macro Analysis Ag Studio Select Plugins Analysis Warehouse Analysis Web Proprietary Analysis Ag Studio Placement VRS Service Providers Mobile Apps Research Business Integra?on Micro Analysis VRI VRF Field Documenta?on Power Users Data Cards Growers

8 AgDirector Service Originally built to convert Field Device Logs into FieldOps data common object model Original funcfon has become Card Manager Processor Full service can now manage many workflows beyond simple Field Device Log data conversions Licensing available for just Card Manager Processor or the full AgDirector Service, with opfonal add- on processors

9 Background Farmed in Indiana in the 80s First GPS in 88 First computer in tractor in 90 LeV the farm in 92 to build an automated recordkeeping system Thought it would take five years 22 years later, it is possible

10 Hands- Off Data Capture Example Soil TesFng Most any lab PlanFng Precision PlanFng Early season imagery GeoVantage Nitrogen sidedressing Raven or Onsite Full season imagery SatShot Grain Harvest Deere Commodity Inventory - - Raven

11 Components of Automa9on Device- to- cloud for inifal capture or final delivery Current technology race SecFon control Guidance Cloud- to- cloud between companies API published by one company API implementafon by another company Cross reference idenfficafon between systems Unaaended workflow manager

12 Soil Test Automa9on Generate a soil tesfng work order Fields to be sampled Directed sampling sites Send submiaal sheets to lab and generate matching bag labels Sync work order into sampling sovware Sync completed work back into AgStudio Lab sends results back to AgDirector Service NoFfy work is complete

13 Plan9ng Preseason Precision PlanFng Setup data sharing in FieldView AgStudio Key in FieldView credenfals Plant the field Log is automafcally uploaded to FieldView AgDirector Service: Polls FieldView periodically to download new files Converts to common format Imports into database NoFfy of planfng documentafon availability

14 Early Imagery Preseason Acquire API and Billing Key from GeoVantage Key into AgStudio Generate a work order Imagery is flown AgDirector Service: Polls GeoVantage API periodically to download flown imagery Process the raw imagery into all requested analyses Import into the AgStudio database NoFfy of imagery availability

15 Example Result

16 Spraying Preseason Acquire a Slingshot account and Access Key from Raven Enter this informafon into AgStudio Field is sprayed AgDirector Service: Polls Slingshot periodically to download new files Convert downloaded files to a common format Import into AgStudio NoFfy of applicafon documentafon availability

17 Satellite Imagery Preseason Acquire an account with SatShot Enroll grower with SatShot via AgStudio Satellite imagery taken Selected desired images from SatShot UI AgDirector Service: Receives nofficafon of image availability Downloads available images Imports into AgStudio

18 Yield Mapping Preseason Create MyJohnDeere.com account Link AgStudio grower to MyJohnDeere account Field log file autmafcally uploaded when field is exited. AgDirector Service: Polls MyJohnDeere for new files to download Converts to common format Imports into AgStudio NoFfy of harvest data availability

19 Commodity Inventory Use pre- exisfng Raven Slingshot account UHarvest file is built by grain- cart integrafon with: ISO Terminal ipad app File uploaded to Slingshot AgDirector Service Polls Slingshot to download new UHarvest files Imports into AgStudio Commodity Inventory

20 Comments Most automated transfer solufons today are file- based. Most files are the same files you can read from removable media. Nothing about this process standardizes the data exchange APIs Nothing about this process standardizes file formats There is a lot of valuable data that we are NOT yet provided access to.

21 Other Machine Data

22 Napping

23 Data Privacy Third Party Integra9on At customer s request Data may be pushed from AgStudio to third- party Building a framework to describe What data must be shared Why How idenffied MapShots is NOT responsible for third- party s policies and/or acfons

24 Third- party Alterna9ves There are add- on alternafves to OEM. Some are just file transfers through alternate in- cab or portable devices (AgIntegrated Onsite) Some are ISO sniffers AgDirector Client for remote archive and upload

25 AgDirector Client AutomaFc card detecfon Upload mulfple grower at once Archive disconnected Upload later Highly compressed

26 Telema9cs TelemaFcs solufons can provide more info than just file transfer: Real- Fme posifon Machine diagnosfcs Fleet management Most telemafcs solufons provide: Include snapshots of machine performance Include summaries of machine performance Exclude operafon logs

27 Weather DTN\Progressive Farmer ZedEx Daily Values: PrecipitaFon GDU EvapotranspiraFon CHU 10 year historical data Subscribing: Acquire account with vendor Enter vendor supplied credenfals into AgStudio Upload the centroid of each field for which you want to purchase weather

28 Advanced Ag Solu9ons - Op9mizer Cloud based service providing: Variable rate N recommendafons Variable rate seeding recommendafons Daily weather based crop status updates Subscribing: Acquire account with Vendor Enter vendor supplied credenfals into AgStudio Select fields to be subscribed to the service Go to OpFmizer web- site and run Solver Pull results back into AgStudio

29 AgSense WAGNet Add- on control panel for most any iron Wireless connecfvity between panel and cloud InteracFon with AgStudio Download pivot definifons Download pivot operafng status at any Fme Download soil moisture and weather stafon info Download historical watering maps Upload VRI prescripfons Pivots are controlled via AgSense web and mobile apps Working on connecfvity for grain bin monitoring

30 Veris Building a Work Order Management solufon Raw data loaded into AgStudio AgStudio sends to Veris for cleaning Veris sends back to AgStudio When soil test results are received, cleaned data is sent back to Veris for post calibrafon Veris sends back calibrated layer User receives nofce that post calibrated data is now ready for use

31 Coming Soon Valley irrigafon Agco AgCommand (Fleet management) VarioDoc (field operafons) AgLeader ( solufon available now)

32 Summary Device- to- cloud is currently the controlling technology Cloud- to- cloud is bound to business agreements and data sharing policies There is lack of standardizafon of APIs, but OADA is working to address this Data sharing is proceeding, in the absence of data format standardizafon Data privacy concerns are one of the most significant barriers to advancing automafc data capture.

33 FieldOps Processing Steps Archive Copy the relevant data from a card image into a repository on the notebook Upload Zip up the raw data and send it to the central server as a single extremely compressed file Translate Convert the proprietary data format into our common FieldOps format Load Insert each of the operafon regions found within the translated data into the Studio database w/o actually linking to field boundaries Link SpaFally link each inserted operafon region with the field boundaries found within the database.

34 AgStudio vs AgDirector Client AgStudio Archive Translate Load Link Internet AgStudio Database

35 AgDirector Service Lab Imagery Imagery Machinery Clouds Lab Lab AgDirector Service Server Side Components Third- Party Web Clients Ag Studio Services Database FxF DSO DSO Service Macro Analysis Ag Studio Select Plugins Analysis Warehouse Analysis Web Proprietary Analysis Ag Studio Placement VRS Service Providers Mobile Apps Research Business Integra?on Micro Analysis VRI VRF Field Documenta?on Power Users Data Cards Growers

36 AgStudio vs AgDirector Client AgStudio Archive Translate Load Link AgDirector Client Archive Upload Internet AgDirector Service AgDirector Service Translate Load Link AgStudio Database

37 Providing the agricultural industry with powerful and efficient tools for managing large amounts of agronomic crop producfon data. For more info please visit: