2015 ADATA Technology Co., Ltd. 2015/05

Transcription

1 2015 ADATA Technology Co., Ltd. 2015/05

2 OEM Partner Benefits OEM Partners are important to ADATA! ADATA understands OEM Partners challenges. Product quality, reliability and stability OEM support services ADATA provides a comprehensive solution! Award winning product designs Third-Party Certified quality control Strict in-house testing for reliability and stability OEM supports services group 2

3 Company Introduction Strategic Advantages Product Portfolios 3

4 Company Introduction 4

5 About ADATA Founded on May 4, 2001 Chairman / CEO: Simon Chen Date of listing (TT: 3260): October 8, 2004 Record-breaking speed to become listed company The world s second largest module manufacturer (DRAMeXchange: July, 2014) Sales surpassed 1 billion US dollars within the first 5 years Market Capital: US$ 429 million Number of Employees: Over 1,432 employees worldwide Patents owned: Over 500 5

6 A History of Continuous Improvement ADATA ranked No. 3 for the Top 100 Info Tech Companies based in Taiwan, June ADATA was named one of the world s most effective rebrands in the 8th annual REBRAND 100 Global Awards in ADATA earned the highest revenue in 2013 out of the entire memory module industry in Taiwan. ADATA expanded its mobile accessories line in

7 ADATA Won Taiwan Excellence Gold Award ADATA s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in ADATA also received the Taiwan Excellence - Achievement Award in ADATA was the only company to receive the Award, having won over 50 other Taiwan Excellence awards as kudos to ADATA s long history of success! 7

8 ADATA Won National Industrial Innovation Award ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company of Organization category in ADATA is the first memory company to win the award. The award was based on the "rebranding" theme as well as ADATA s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes and marketing practices. 8

9 A Culture of Continuous Improvement ADATA won the Best Companies to Work for 2014, 2 stars. Improvement initiatives, cross-functional coordination and integration were enhanced through CIP (Continuous Improvement Process) activity ~ 2012 QCC Quality Control Circle H ADATA Quality Handbook 2012 ~2013 CIP Continuous Improvement Process 2014 ~ 6 Sigma 9

10 ADATA Logo & Slogan By emulating the lithe movements of a hummingbird, ADATA responds to new consumer needs with speed and agility. Exploring all possibilities in the pursuit of diverse and stylish products, ADATA helps customers enrich and cherish their most loved memories of the past, their present digital life, and their dreams for the future. 10

11 World Class Customer Care Warranty All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty. Five-year warranty for SX910 SSD and SX1000L / SR1010 server SSDs. Other products have a three-year warranty. ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring that each issue is handled with professionalism and technical competence. Customer Satisfaction Our customers are our first priority. We place a high emphasis on outstanding customer service, and act quickly on customer feedback to improve our operations and procedures. Customer Service Interface Channels Website Contact Form Website Contact Us (By ) Contact Us (By Phone) Online Service Status Live Chat Online Customer Service Facebook Messenger Customer Service Authorized Service Center Direct Retail Store 11

12 Historical Sales Revenues Unit: USD million (Forecast) 12

13 Milestones & Achievements nd largest vendor of memory modules in the world (DRAMeXchange) - No. 1 UFD brand (GfK Research) 2004 ADATA 2nd memory company publicly listed 2001 ADATA founded 2005 Ranked 3 rd in Taiwan s Info-tech Top 100 companies 2009 Mexico, Korea, and Russia branch offices opened 2007 Ranked 14 th Taiwan Brand by Interbrand 2011 Won if Design Award (N004 UFD) and opened ADATA flagship store in Taiwan 2010 Launched new corporate image system (Hummingbird logo & slogan ) nd largest vendor of memory modules in the world (DRAMeXchange) - CE700 received Computex d&i award - DDR4 XPG received Good Design award ADATA SSDs reach #1 share in Japan (BCN, Jan 12) - Launched DashDrive Air wireless product 2013 HE720 received Computex d&i, if Design, and Taiwan Excellence awards 13

14 Revenue Breakdown by Product Type 14 14

15 Strategic Advantages 15

16 Strategic Advantages ADATA maintains integral relationships with the industry s most important players in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative and quality products, enhanced customer satisfaction, and superior quality of products and customer service. Quality Supply and Logistics ISO 9001 ISO OHSAS RoHS and WEEE Valued Brand Strategic partnerships Offices worldwide Technology Leadership Top 100 Tech Company Recognized globally Strong product development Extensive patent portfolio Automated production lines 16

17 Strategic Partners Integral relationships to enhance consistency and information flow Technology integration for innovative and quality products Enhanced customer satisfaction through consistent supply Enhanced quality of products and customer service Reduced costs in logistics, warehousing and manufacturing 17

18 Business Partners 18

19 Global Service and Worldwide Presence Global Service & Worldwide Presence 19

20 Quality & Environmental Certifications It is our commitment to provide finest quality and service for our customers' complete satisfaction. Industry Certifications and Partnerships ISO 9001 ISO OHSAS QC B2B Green Partner RoHS WEEE 20

21 Partners Certifications 21

22 Manufacturing Facilities Suzhou, China Taipei, Taiwan Established: January, 2004 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting Established: May, 2001 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting SMT Module / Monthly Flash / Monthly Suzhou, China Taipei, Taiwan Suzhou, China Taipei, Taiwan Suzhou, China Taipei, Taiwan 12 Lines 6 Lines 2.5 M 1.5 M 3.5 M 1.6 M 22

23 Grade AA Enterprise Highest Honor in China Company City Located Enterprise Grade ADATA Suzhou AA Transcend Shanghai A Kingston Shanghai A ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial Park, 95% are foreign investments from Europe, the USA, Japan, Taiwan, and only 14 of them were granted a AA grade. The honor of AA grade also shows that ADATA s logistics management and secured trading processes are well recognized by customs. Ultra-Efficient Automated Production Lines 23

24 ADATA Quality System Engineering Change Management (ECM) Customer SALES / PM Related Dept. QM ECN Demand Proving ADATA ECA Applying Application Review & Check Reject Accept ECA Preparation Actions Assign ECA Preparation Implement Confirm & ECA Execution Confirm ECA Record Saving, Confirm & Release 24

25 ADATA Quality System Customer Complaint Handing Procedure Customer SALES CQA Related Dept. CCAR Request Provinding CCAR Request Receiving & Apply CCAR Reject CCAR Application Confirm Accept Reject Actions Confirm Containment Actions Providing to Customer Containment Actions Providing Initial FA & Actions Providing Accept Reject FA & Actions Review Reject FA Report Approval FA Report Providing to Customer Accept FA Report Providing Accept Actions Implement 25

26 Quality Management Quality Management Organization Quality Assurance (QA) Quality Control (QC) Customer Service (CS) Quality Engineer (QE) New Product Introduction Yield Improvement Failure Analysis Global Service Center RMA/ Technical Contact Supplier Quality Control Incoming Quality Control In Process Quality Control Final Quality Control Quality System Customer Quality Assurance Document Control Center

27 Design Verification Equipment 27

28 Design Verification Equipment 28

29 ORT Environmental Testing 29

30 Mechanical Tester 30

31 Restricted Substance Testing Equipment Category NO. Equipment Brand Q TY Function and Capacity 1. Lead(Pb),Cadmium(Cd).Mercury(Hg) etc 2. Accuracy:<+/-30%> 3. This machine is certified by Sony 1 XRF Horiba XGT-1000WR 2 Restricted Substance Testing 2 XRF Shimadzu EDX-GP 1 1. Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl). Chromium(Cr) etc 2. Accuracy::<+/-30%> 3. This machine is certified by Sony 3 XRF Shimadzu EDX Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl). Chromium(Cr) etc 2. Accuracy::<+/-30%> 3. This machine is certified by Sony 31

32 Product Portfolios 32 32

33 Product Lines We are dedicated to the design, manufacturing and sales of consumer and commercial, and enterprise product lines that make ADATA a complete LED and storage solutions company. Mobile Accessories External Hard Drives USB Flash Drives Memory Cards Solid State Drives DRAM Modules LED Lighting Products Industrial & Enterprise Products 33

34 Partner with ADATA ADATA s strengths are evident in the company s remarkably swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe. By working with us, you and your organization reap the benefits of cooperating with a warm and dynamic company one that places as much emphasis on people and relationships as it does on business and commerce. 34

35