2016 ADATA Technology Co., Ltd. 2016/08

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1 2016 ADATA Technology Co., Ltd. 2016/08

2 Company Introduction Competitive Advantages Product Portfolios 2

3 COMPANY INTRODUCTION 3

4 About ADATA Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company! World s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation Market capitalization: US$230 million (Taipei Exchange June, 2016) Team members: approx. 1,200 employees worldwide More than 500 patents owned 4

5 History of Continuous Growth and Achievement ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange) ADATA named one of the world s most effective rebrands in the 8th annual REBRAND 100 Global Awards, 2012 ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010 ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands ADATA 5

6 ADATA Wins Taiwan Excellence Gold Award ADATA s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015 ADATA also received the Taiwan Excellence - Achievement Award in ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company s founding 6

7 ADATA Wins National Industrial Innovation Award ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015 ADATA is the first memory company to win this prestigious award Accolade was based on the "rebranding" theme as well as ADATA s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices 7

8 Award-Winning Innovations & Designs Computex Taipei Design & Innovation Award Computex Taipei Best Choice Award Good Design Korea CES Best of Innovations Award CES Innovations Design and Engineering Awards Golden Pin Design Award Retail No. 1 at Flash Drive No. 3 for Taiwan Info Tech 100 Top 20 Taiwan Global Brands 8

9 Culture of Continuous Improvement as a Team ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015 ADATA entered into the Best Companies to Work for 2014 listing Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities 2016-Present CIP (Process) Six Sigma Continuous Improvement Process CIP (Automation) Continuous Improvement Process QCC Quality Control Circle 9

10 ADATA Logo and Motto Agile responsive to market and customers Swift leading innovation and productivity Exploring seeking and exploring all possibilities Lively diverse and stylish product design ADATA team spirit We perform with agility and swiftness to enrich all of life s precious moments 10

11 Milestones & Achievements 2007 Official Sony Green Partner 2004 ADATA becomes publicly listed company 2001 ADATA founded Total rebranding feat. Hummingbird -First SSD launch -Industrial PC division established No. 1 SSD brand - Awarded Advantech and Aaeon industrial contracts Complete process reengineering Suzhou factory certified - ADATA Suzhou AA-grade factory opens - Awarded Sony contracts Won HP Best Supplier Award No. 1 - Awarded contracts with IPC leaders Seco and Toshiba - Secured contract with tier-1 electronics manufacturing services firm Celestica - 6-Sigma development and implementation if Design Award - Flagship branded store opens - Awarded HP server contract - Awarded ASUS and Dell contracts Secured contracts with IPC leaders Siemens, B&R, ABB, and Fujitsu In-house SSD firmware development initiated - Awarded contracts with IPC leaders Beckhoff and Hitachi - Won contract with networking leader Fortinet - Suzhou smart factory automation project launched 11

12 Revenue Breakdown by Product Type Others 7% Solid State Drives 28% DRAM Modules 34% Memory Cards 10% External Hard Drives 11% USB Flash Drives 10% 12

13 COMPETITIVE ADVANTAGES 13

14 Strategic Advantages ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service. Quality Supply and Logistics ISO 9001 ISO OHSAS RoHS and WEEE Valued Brand Strategic partnerships Offices worldwide Technology Leadership Top 100 tech company Recognized globally Strong product development Extensive patent portfolio Automated production lines 14

15 Global Exhibitions Embedded World, Nuremberg SPS IPC Drives, Nuremberg IAS, Shanghai ESEC, Japan Flash Memory Summit, San Diego IDF, San Francisco ISS, Las Vegas 15

16 Global Service & Worldwide Presence 16

17 Strategic Partners Integral relationships to enhance consistency and information flow Technology integration for innovative and quality products Enhanced customer satisfaction through consistent supply Enhanced quality of products and customer service Reduced costs in logistics, warehousing and manufacturing 17

18 Business Partners IPC Automation PC / NB Server Data Center Application Network Security Enterprise Commercial Automotive Medical 18

19 Global Service and Worldwide Presence ADATA Strengths Reliability and Consistency Quality control and assurance Extended and industrial temperature validation Professional testing array Expertise Brand recognized globally Leading and innovative technologies In house research & development Technology Leadership Strong product development Extensive patent portfolio Longevity Commitment Extended support for long product life cycles Total Solution Service Responsive service Solution driven Full range of consultancy services Customization Customization to meet special requirements Electronic design and manufacturing services (EDMS) 19

20 Research & Development Component Engineering Flash Packaging Flash Analysis Flash Sorting Product Development Design Verification Protocol Analysis FAE Service System Engineering Production Engineering Yield Rate Improvement Manufacturing Automation Traceability Production Control 20

21 Quality & Environmental Certifications It is our commitment to provide finest quality and service for complete customer satisfaction. Industry Certifications and Partnerships ISO 9001 ISO OHSAS QC B2B Green Partner RoHS WEEE TUV UL FCC/CE 21

22 Manufacturing Facilities Suzhou, China New Taipei, Taiwan Established: January, 2004 Product Lines: DRAM Modules, External Hard Drives, Solid State Drives, LED Lighting Established: May, 2001 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting Module / Monthly Suzhou, China Taipei, Taiwan 2.0 M 1.0 M SSD / Monthly Suzhou, China Taipei, Taiwan 800 K 200 K Flash / Monthly Suzhou, China Taipei, Taiwan 1.0 M 2.5 M 22

23 Automated Production Product Line SMT Testing Packaging Module V V V Flash V V V IC Testing Not Applicable V Not Applicable SSD V V V Flash Auto Function Test Module PCBA Auto Receiver SSD SMT Line IC Auto-testing Module ATE Auto Label Application Machine 23

24 AEO Certification Highest Customs Honor in China Company Location Enterprise Grade Certificate No. ADATA Suzhou Full AEO approval AEOCN AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities. AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in Suzhou Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU, and Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence. Ultra-efficient automated production and assembly SMT Line IC Auto-Testing UFD Auto-Testing Module ATE SSD Auto-Testing 24

25 PRODUCT PORTFOLIOS 25

26 INDUSTRIAL & ENTERPRISE PRODUCTS With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions. DRAM Module 2.5 SATA SSD M.2 SSD msata SSD DOM Memory Card Half-Slim SSD Micro SSD/ emmc/eusb 26

27 DRAM MODULES Performance and value driven DRAM solutions Your total memory solution provider. All products in strict compliance with environmental safety standards. RDIMM ECC UDIMM NON-ECC DIMM VLP DIMM LR-DIMM DDR3, DDR4 DDR3, DDR4 DDR1 DDR4 DDR3, DDR4 DDR3, DDR4 27

28 SOLID STATE DRIVES Leading SSD solutions with outstanding performance. Industry-leading offering in form-factor and capacities 2.5 M.2 msata mini msata Half Slim Server/Datacenter Industrial PC POS 28

29 MEMORY CARDS & USB FLASH DRIVES Industrial Cards and USB solutions All products in strict compliance with environmental-safety standards. Your total hot-swap and embedded solution provider. CFast Industrial CF Industrial SD Industrial UFD Fanless PC Digital Signage Automation 29

30 EMMC & MICRO SSD Market leading solutions with outstanding performance. emmc/eusb Micro SSD Panel PC Mother board 30

31 Partner with ADATA ADATA s strengths are evident in the company s remarkably swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe. By working with us, you and your organization reap the benefits of cooperating with a warm and dynamic company one that places as much emphasis on people and relationships as it does on business and commerce. 31

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