DRAFT BUSINESS AND ENTREPRENEURSHIP CURRICULUM

Transcription

1 DRAFT BUSINESS AND ENTREPRENEURSHIP CURRICULUM Developed by Brighton Akuku for Sarah Obama Solar Learning Center INTRODUCTION This curriculum is designed to guide in the training of individuals and groups of persons that wish to venture into business operations as income generating activities. The main goal of the training is to offer the trainees with the basic knowledge and relevant skills necessary for initiating and managing a business enterprise in acompetitive business environment with informed customers. The curriculum comprises of three major sections,that is, 1. Accounting and Book- keeping 2. Marketing and Advertising. 3. Entrepreneurship and Communication The enterpreneurship and communication section aim at providing the basic entrepreneurial and communication skills to the trainees. The accounting and book- keeping section mainly aim at providing knowledge of keeping track of transactons in a business and measuring the perfomance and financial position of the business. The marketing and advertising section has the objective of providing the learner with skills and knowledge of creating value for customers and building strong customer relationships so as to capture value from customer returns. 1. ACCOUNTING AND BOOK KEEPING GENERAL OBJECTIVE: To provide the trainee with clear knowledge of systematic recording of transactions, determining and analyzing the business financial performance and position. TOPIC CONTENT OUTCOME/TARGET 1 INTRODUCTION TO ACCOUNTING CONCEPTS a. purpose and nature of accounting. b. Users and uses of accounting information. c. Definition of terms; Asset, Liability,Capital,Expense s and Revenues. Accounting Equation. 2 RECORDING TRANSACTIONS a. Procedure for making purchases (SOURCE DOCUMENTS): a. To explain and understand the nature and the purpose of accounting b. To know the users of accounting information c. To understand the difference between;assets,liability,revenue,expenses a. To be able to understand the procedures of making purchases b. To learn the source documents

2 Quotations,LPO,Delivery notes,invoice, Petty cash vouchers,receipts, Bank statements,journals,pett y cash book. 3 DOUBLE ENTRY /LEDGER a. Introduction to double entry. b. Recording informations in ledger accounts. c. Trial Balance. and their purpose c. To be able to record jaurnals a. To be able to write up books of original entriy b. To prepare ledger accounts under double entry system c. To prepare trial balance 4 DETERMINATION OF BUSINESS FINANCIAL PERFORMANCE AND POSITION. a. Purpose of income statement and statement of financial position. b. Preparation of income statement c. Preparation of statement of financial position. d. Analysis of financial statements. a. To be able to understand the importance of income statements and statements of financial position b. To prepare statements of income and statements of financial position c. To analyse income statement and statement of financial position

3 2. MARKETING AND ADVERTISING GENERAL OBJECTIVE To provide the learner with the vast knowledge on how to create value for customer and build strong customer relationship so as to capture value from customer returns. 1 TOPIC CONTENT OUTCOME/TARGET DEFINITION OF MARKETING a) Marketing b) Customer c) Creating and capturing customer value. d) Understanding the market place and customer needs a) To understand what markerting entails b) To be able to create strong custormer relationship c) To known about the customer needs and the environment MARKETING ENVIRONMENT CUSTOMER DRIVEN STRATEGIES. PRODUCTS AND SERVICES a) Analyzing the marketing environment. b) Types of marketing environment; Macro and Micro Environments. c) 7 p s of marketing d) Responding to various environmental factors. e) Technology as an environmental factor. a) Building customer relationships. b) Marketing research. c) Consumer behaviour. d) Market segmentation,positioning and differentiation. a) Defination of a product and a service. b) Product and service decision. c) The branding strategy. d) New Product a) To learn about the types of markerting environment and analyse them b) To be able to understand the 7ps of marketing c) To undestand the importance of technology to the markerting

4 PRICING PROMOTION MARKETING PLAN ETHICS AND SOCIAL RESPONSIBILITY Development and product life cycle. a) Definition of the term price. b) Pricing strategies. c) Price changes. a) Advetising and public relationships. b) Personal selling and personal selling process. c) Technology in Marketing: Direct and online /e- marketing. d) Creating acompetitive advantage; competitor analysis. a) Developing a marketing plan. a) Ethical issues in marketing. b) Socially responsible Marketing

5 3. ENTREPRENEURSHIP AND COMMUNICATION GENERAL OBJECTIVE Introduce the learners to the concepts of entrepreneurship, business management and communication in order to ensure the establishment of profitable entreprises. TOPIC CONTENT OUTCOME 1 ENTREPRENEURSHIP AND SELF EMPLOYMENT 2 ENTREPRENEURIAL OPPORTUNITIES 3 ENTERPRISE DEVELOPMENT AND ENTREPRENUERIAL AWARENESS a. Definition of terms: entreprenuer, entrepreneurship, self employment b. Factors considered for self employment. c. Importance of self employment. d. Creativity and Innovation in Entrepreneurship. e. Features of good entrepreneurs. f. Roles of entrepreneurs in Enterprise. a. Role of entreprenuership in economic developement b. Qualities of good business opportunities c. Identifying a viable business market. d. Role & impact of modern technology in business. a. Factors that influence the growth of enterprise b. Procedures involved in starting a business c. Success factors in business d. Sources of business finance or start up finance e. Forms of business ownership. f. Legal aspects of business. g. Business contracts and tendering procedures 4 BUSINESS PLAN a. Definition of a business plan. b. Importance of a business plan. c. Components of a business plan; Business Description Products and services Marketing plan Organization & Management a. To appreciate being an entrepreneur b. To enable self employment c. To understand the role of entrepreneurship in a country`s economy d. To understand the importance of creativity and innovation a. To understand the role of entrepreneurship in economic development b. To be able to identify good business opportunities c. To appreciate the importance of modern technology in running a successful business a. To learn the factors that influence the growth of enterprise b. To understand procedures involved in starting a business c. To learn factors that facilitate a successful business d. Know the different forms of business ownership e. To understand business contracts and procedures involved in a tendering process a. To learn the importance of a business plan b. To know the components of business plan.

6 plan plan. Operational and Financial statements Financial plan Executive summary Appendix production 5 BUSINESS COMMUNICATION a. Definition & purpose of business communication b. The communication process c. Methods of Communication d. Principles & barries to effective communication. e. Presentation skills. 6 MEETINGS PROPOSAL WRITING a. How to conduct meetings b. Roles of various people during meetings c. Minutes a. Types of proposals b. Uses of proposals c. Component of a good proposal 7 ETHICS IN BUSINESS a. Concept of ethics b. Business ethics and communication a. To understand procedures involved in meetings b. To understand the role of various personalities in a meeting c. To learn how to write effective proposals a. To learn and understand the importance of ethics and communication in business