The ESOP Association California/Western States Chapter Conference October 5 7, 2011 Paradise Point Resort & Spa, San Diego

Transcription

1 The ESOP Association California/Western States Chapter Conference October 5 7, 2011 Paradise Point Resort & Spa, San Diego David Huber Kristina Cox Midori Cronky TravelStore, Inc. Founded in 1975 Became an ESOP Company in 2005 Over 200 million in annual sales 15 th best place to work Los Angeles Business Journal Focus on luxury and corporate travel 2 1

2 About Us History Employees Resource Recovery Company Celebrating 25 years of being an ESOP % union Collection, transfer, sort, compost, landfill mgmt, etc. Formed in locations in California, Oregon, and Nevada Formerly Norcal Waste Systems, Inc. 100% employee owned 92% of employees over the age of 30 (Avg age is 44) 3 Founded in 1946 Founder set up ESOP in stores; approximately 900 employees 100% employee owned 95% of employees are under the age of 30 We communicate to our employees, customers, and community using a variety of media. 4 2

3 Session Goals Using Social Networking and other ways to communicate, we will provide you with ideas and prac=ces on how to: Enhance the visibility of your company ESOP Boost employee ownership culture Market your company and brand All of this, in one informa0ve and interac0ve session 5 Benefits of Social Media Great for internal and external About 75% of the North American Popula=on use the internet hlp:// World Internet Users and Popula9on Stats Convenient Instant Access to informa=on Brand Marke=ng & Recogni=on Exponen=al Exposure & Possibili=es 6 6 3

4 Facebook Group 7 Ability to interact with group members through polls, surveys and visual aids 8 4

5 Addi=onal Sample Content 9 Facebook Group Types Open Anyone can see the group, who's in it, and what members post. Secret Only members see the group, who's in it, and what members post. Closed Anyone can see the group and who's in it. Only members see posts. 10 5

6 Intranet 11 ESOP Corner 12 6

7 QR Code Facebook Ad Relatively inexpensive to place Charge by click Can market towards very specific audience Age Location Education Employer 13 QR Code on Signature Website Phone number Contact details (vcard) Event (vcalender) Links to Social Media Google Map location 14 7

8 Recology and Social Media Internal Intranet accessible from home and work External Internet Blog Facebook (public) Twitter Linked In Digg YouTube Channel Wikipedia QR Code 15 Intranet 16 8

9 Intranet 17 Intranet 18 9

10 Intranet 19 Employee Ownership Tab for public Blog accessible through website Links to Social Media Sites on home page Internet Home Page 20 10

11 Blog Blog or post stories about our company Links to website Re-post on other social media with links to articles 21 Other Ways to Promote Employee Ownership Wikipedia Tell your story Linked In Attract talent QR Codes link to any page 22 11

12 Recipe Ingredients Assign employees to monitor various sites Avoid having to buy your user name Use metrics to determine traffic What, when, where, etc. Use contests to increase traffic 23 Don t Get Burned Positive or negative public comments can invoke a quick response Need to carefully think about and craft public responses Nega=ve Comment Evaluate purpose Unhappy customer Regular complainer Trying to be funny Are facts correct? Inves=gate Gentle reminder Resolu=on Explain and thank (if applicable) Determine if you should be remove it from your site 24 12

13 Hot Dog on a S=ck & Social Media Intranet Trying out Microsoft SharePoint 2010 as a development site (management only) POS System Using our existing Point of Sale System to communicate to non management Facebook Fan/Business page for customers, employees, and business associates HootSuite Social media dashboard YouTube Video sharing site for employees and general public 25 SharePoint Internal Web Applica=on Can be set up to be an internal social media outlet like Facebook Currently being used to share documents ESOP Folder contains ESOP flyers, games, and information 26 13

14 POS (register) System Accessible by all employees via the front of the house POS computer ESOP Button was created Ask questions (supposed to be ESOP related) to the ESOP Communications Team Answers posted via the POS 27 ESOP BuLon added 28 14

15 Submit a ques=on 29 SubmiLed to ESOP Communica=ons Team for Response 30 15

16 Employee gets no=fica=on of answer 31 Access to the Answer 32 16

17 Hot Dog on a S=ck Facebook Page Interactive with customers & employees Tracked usage Links and tags from other associated groups or people Insights with demographics and activity Can set up posts in advance using the post scheduler via HootSuite 33 ESOP Pos=ngs on the 13th 34 17

18 Why Facebook? Knowledge is power! 35 Insights Page 36 18

19 Insights Page Con=nued 37 Facebook Exposure via tags 38 19

20 HootSuite Social Media Dashboard Pre schedule posts Track: Facebook Twitter LinkedIn Mentions Organize 39 YouTube Channel 40 20

21 41 Thank you for alending our presenta=on. David Huber Kris0na Cox Midori Cronky 42 21