A New Style of IT Powering a New Era of Banking Scott Cassin Chief Technologist & Strategist HP Enterprise Services

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1 A New Style of IT Powering a New Era of Banking Scott Cassin Chief Technologist & Strategist HP Enterprise Services Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 It s a digital life 2020: 4+B people online, 31B connected devices, 25M apps ATM Consumer Professional Mobile Datacenter 2 Source: IDC, ICT Outlook: Recovering Into a New World, #DR2010 GS2 JG, March 2010

3 Increasing pressure on financial firms Financial system soundness Capital, quality, liquidity and risk Increasing regulatory pressure Greater levels of transparency Sophisticated cyber attacks Secure infrastructure, data and apps Customer experience Agility to retain and grow market share Shareholder demand Cost control and operational efficiency Competition from new market entrants Retailers, telcos and foreign banks $ 3

4 Top areas of technology investment 4 The 2014 Gartner CEO and Senior Executive Survey: A Financial Services Industry Perspective, Published: 9 April 2014

5 A New Style of IT can be your competitive differentiator Key Business Drivers Customer experience Employee empowerment IT-enabled transformation Acquisitions, divestitures Foundations of New Style of IT Mobility Anywhere computing: markets, apps, payments Cloud Market place for shared agile services Big Data & Social Media Derive meaning from the digital world Security Pervasive and end-to-end 5

6 Mobility

7 Mobile enterprise solutions For the banking industry Banking Industry Mobile Enterprise Solutions Mobile Banking Mobile Benefits Mobile Payments Mobile Sales & CRM HR Management Unified Workflows Unified Communications 7

8 Creativity in Mobility: Commonwealth Bank of Australia Business Need Need to differentiate in a highly competitive and mature banking market To be early in customer s home buying cycle in order to position CBA s mortgage loans and associated insurance Solution Launched a mobile application that gives details regarding 95% residential properties available for sale throughout the country. Included is data regarding recent sales & prices, information about local neighborhood and even crime rate. Links to the financial side of buying a house, including a step-by-step buying guide, a repayment calculator and a shortcut to contact a lender. Outcome Bring customers back to CBA, the applications offer details about mortgage loans and insurances, both of which can be purchased through the bank s website. 8

9 Mobile Benefits Context-aware mobile application using GPS location BCI Bank Card Holders GPS Location Merchant Discount Offers 9

10 Mobility in the Branch Delivering a secure, high-quality mobile banking experience Bank Branch of the Future High value financial planning services Financial analysis applications on mobile devices High touch customer experiences Wealth management and investments Mobile device interactions Bring Your Own Device Smart Surfaces - Gesture and voice Touch to print investment portfolio 10

11 FS enterprises need a mobility services framework Mobility apps platform App virtualization Desktop virtualization Mobile apps: native, web Unified communication Voice transformation Virtual workplace Unified messaging Mobility device management Infrastructure mgt Mobile device mgmt Platform Mobility protection Network protection Cloud protection Mobile data protection Mobile access protection Mobile data Storage consulting Mobile data trans. Enterprise data sharing Analytics/BI Prosumer Mobile applications Performance engineering App transformation Mobile app management Windows 7/8 migration Enterprise connectivity 11 GRC - MoC Education services (UC) Education services (mobility) Mobility policies (BYOD) Collaboration Search/information Document management Social collaboration Mobile process enablement Network transformation Voice over wi-fi Fixed mobile convergence Cloud services integration

12 Cloud

13 Cloud in FSI Cloud New banking entrants can go straight to cloud for Speed, Agility, and Cost (Opex v Capex) Cloud is being used to accelerate moving into new markets Regulators are starting to understand cloud can help banks with data business continuity & volume peaks Dutch regulator approves Amazon Web Services for financial operations 13

14 Value of cloud in FSI Top challenges faced by banks Manage recovery Handle host of new & changed Regulations Grow customer base Absorb acquisitions Cost reduction Cost reduction through SaaS / PaaS / IaaS. Increase control over IT infrastructure costs - fixed vs. variable / opex vs. capex. Flexibility to react to increasingly volatile economic conditions. Three key drivers for cloud adoption Speed to deliver Technology innovation more of an enabler of new banking products and channel innovations. Ability to quickly adapt to changing landscape become a market innovator Cloud computing offers faster initial implementations Agility Banks looking at Agility specifically with reference to IaaS Extremely large sets of data in risk management, trading algorithms, pricing and payments processing. Adoption of private cloud IaaS to reduce overall infrastructure cost. Source: Market Insight: The Impact of Cloud Computing on Vendors in Banking Gartner June

15 HP Helion accelerating your journey to cloud Build & operate Consume Private cloud Managed private cloud Managed Virtual private cloud Public cloud & SaaS Portable, interoperable, and heterogeneous Based on open source to accelerate innovation Deploy applications on multiple deployment models HP Helion OpenStack common architecture Open Secure Agile Enterprise-grade security Visibility, control, and governance for hybrid IT Reliable, predictable services Speed time to innovation Scale with the right economics Planning, building, and managing expertise 15

16 Big Data & Social Media

17 The opportunity is growing exponentially With the 4 V s of big data: volume, velocity, variety, value Now Growing Internet of Things (IoT) By 2020 Every 60 seconds 98,000+ tweets 695,000 status updates 11million instant messages 698,445 Google searches 168 million+ s sent 1,820TB of data created Devices DATA Mobile Apps 30 Billion (1) 40 Trillion GB (2) 10 Million (3) 217 new mobile web users Internet of things Pervasive Connectivity Smart Device Expansion Explosion of Information for 8 Billion (4) 17 Of the 6.9 billion people in the world, only 2.3 billion are online (1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document , December 2011, Frank Gens; (4)

18 Exciting possibilities in Financial Services Offering Category Rewards & Discounts Financial Management Targeted Offering Customer Analytics Financial Education Investments Security Product/Service Personalized Reward offering on Mobile Devices, Recommendations using Anonymous spending patterns Online platform monitoring for a single picture financial view Consumer financial profile pattern discovery Customer profitability and lifetime value analysis Goal or target based savings Investment tracking and risk mgmt Identity Tracking and fraudulent transaction identification 18

19 Social Media in FSI : Understanding and Influencing Listen, Understand, Engage The Social Bank Enhancing the brand People like me Affinity. American Express OPEN Forum has more than 100,000 businesses involved,1.5 million visits Reducing Cost Drive Marketing, message distribution, host conversations, provide customer service identify dissatisfied customers. BoA uses Twitter for real-time customer service. Create brand impressions across consumer s social graphs, allowing other consumers (non-bank customers) to see the value of BoA. Increasing Revenue Reference selling. USAA allows site visitors to rate products like auto insurance or home loan and add a written review; driving an incremental sales of over 15,000 products within a year. Creating and improving innovation Involve customers in product innovation. Chase created an online community of mass-affluent consumers and tasked the group with designing a credit card resulting in a highly successful Chase Priority 19

20 Multi-Channel Interaction Customers increasingly cross channels during different stages of the buying process Social Media, Internet Call Center Branch Awareness Consideration Decision Purchase Receives product offer Get product information Asks questions Starts online purchase Finishes purchase Data Integration and aggregation lets you identify and manage the customer across channels Internet Social Media, Call Center 20 SOURCE: FORRESTER, EFMA Branch

21 HAVEn Big Data Platform Brings it together Available as a Service or on premise HAVEn Hadoop/ HDFS Autonomy IDOL Vertica Enterprise Security n Apps Catalogue massive volumes of distributed data Process and index all information Analyze at extreme scale in real-time Collect & unify machine data Powering HP Software + your apps Transactional Social media Video Audio Texts Mobile data Documents IT/OT Search engine Images 21 hp.com/haven

22 Engage with confidence HP Analytics and Data Management Services Advisory HP Information Advisory Services Analytics HP Actionable Analytics Services Explore, assess, and examine your data s value with workshops, up front assessments and discovery environments Unlock insight hidden in your data with advanced analytics Management HP Information Management Services Seamlessly manage your information ecosystem via methods and technologies Governance HP Information Governance Services Govern your information as a strategic asset through classification, archiving and records management Integration Enabling Technology Services Integrate and implement solutions leveraging leading software including HP HAVEn, HP Vertica, HP Autonomy, SAP HANA, Oracle BI, Hadoop and SAS We advise you on transforming, managing, and delivering your Big Data initiative 22

23 Security

24 Cyber attacks every hour 24

25 243 days average time to detect breach 25

26 Industry research shows the scale of threats 1 Ponemon Institute: Mega Trends in Cyber Security Expert Opinion Study, May Ponemon Institute: Total Cost of Compliance Study, May 2012 (Organizations with more than 5,000 employees) 3 Ponemon Institute: Dangerous Insider Study, November

27 Security capabilities for a New Style of IT HP Managed Security Services extends your team s capabilities, improves your security posture, reduces risk, and minimizes. This frees your staff to focus on security that enables your business in the New Style of IT. Full MSS suite: Identity and access management Security information and event management Data loss prevention Managed firewall and nextgen firewall Managed intrusion detection and prevention Web and security Managed endpoint security Vulnerability management DDoS protection Log management Data encryption Incident response Compliance management Threat intelligence Advanced threat protection Application security Mobile security 27

28 Don t go it alone - Leverage a Partner with Scale: HP 9 Major banks out of out of 10 Top telecoms All major branches US Department of Defense 9 out of 10 Top software companies HP Security Professionals 47m HP Secured User Accounts 28 23billion Monthly security events HP managed security customers

29 Summary

30 Key takeaways 1 Mobility & Cloud are the customer engagement and business platforms of the future 2 Big Data, its only just begun. Is your Digital Asset & Data Management strategy keeping pace? 3 4 Security, Cyber Threat & Vulnerability Management is essential in the mobile and digital age Embrace a New Style of IT to power a new era in your business 30

31 Why HP? 35+ years of experience in the financial services industry Deep industry domain expertise in banking, capital markets, and insurance HP powers 80 million card & payment accounts HP processes 2 out of every 3 credit card transactions globally HP has transformed more than 100,000 branches and over 560 ATM networks HP originates close to 1 million loans per annum, including 150,000 mortgages HP services over 23 million mortgage, secured loans, and unsecured loans annually HP is the world s 3rd largest third-party bank credit card processor and 3rd largest merchant acquirer processor 31 Copyright Hewlett-Packard Development Company, Company, L.P. L.P. The The information contained herein herein is subject is subject to change to change without without notice. notice. HP Restricted. For HP and SI/O Partner use only.

32 Thank you