Creating the Ultimate User Experience. Sheetal Patil Head of Product Management Infotainment

Transcription

1 Creating the Ultimate User Experience Sheetal Patil Head of Product Management Infotainment

2 An Automotive Technology Company on the Move Ranked a top-five Tier One connected car supplier by ABI research (2016) The largest Tier 1 automotive supplier focused exclusively on the fastgrowing cockpit electronics segment Developing breakthrough approach to autonomous driving, applying artificial intelligence for object detection and classification 2

3 Visteon by the Numbers $3.16B 2016 annual sales 10,000 Employees 19 Countries Van Buren Township, Michigan, United States Manufacturing locations Technical centers Company headquarters Leading portfolio and expertise, global footprint, strong balance sheet 3

4 A Broad and Diversified Customer Base 4

5 Broadest Cockpit Electronics Portfolio in the Industry AR Windshield HUD V2X Infotainment Cloud Instrument clusters Displays Cybersecurity Artificial Intelligence ADAS Domain Controller Complete and innovative portfolio positions Visteon for continued growth Cockpit Domain Controller

6 Key Trends in Automotive Infotainment 1 Year 3 Years 5 Years 10 Years Smartphone integration standards CarPlay, Android Auto, MirrorLink In-car Wi-Fi hotspot Large capacitive touchscreens Big data and analytics 4G ADAS Car sharing Over the air (OTA) updates Semi-autonomous features Cybersecurity HUDs and clusters Virtual assistants Driver Monitoring Augmented and virtual reality Artificial intelligence (AI) and deep learning Sensor fusion Cellular V2X Level 4/5 automation V2V Vehicle to home 5G Mobility as a service Smart freight and lastmile delivery Smart cities In-vehicle networking and centralized architectures Driverless vehicles V2I and V2X Car as a service Electrification Multimodal transportation 6 Source: ABI Research 2017

7 Key Challenges: Consumer Want vehicles to do everything their phones can do Driver distraction concerns Multiple modes of interaction (touch, voice, gesture) Varying information/entertainment needs of driver and passengers 7

8 Key Challenges: Automaker Lack of app development environment Lack of standard application programming interface (APIs) Staying current with software Threat of security breaches Development time Engineering costs 8

9 Phoenix Mid to High Infotainment Platform App developer friendly Highly secure Fully upgradeable Unlocking innovation to provided a secure, contextual user experience 9

10 Phoenix A complete platform solution for building next-generation infotainment systems Launched at CES 2017 End-to-end platform solution 10

11 Rapid Application Development Current Model for App Development App Development with Phoenix Development System Requires custom development of hardware and software Lacks software development kit (SDK) and tools for third-party software development Restricted to Tier 1 supplier or OEM Create and test app with SDK and simulator OEM or Visteon validation Publish to app store Expensive and time consuming validation process Limited number of apps OTA app download Designed with app developers in mind 11

12 Phoenix SDK Tools and Stats Infotainment Panel Timeline Panel Profiles Panel 200 downloads to date Over 20 apps available 12

13 Apps 13

14 Unified User Experience 15 inch 10 inch 7 inch Automotive Displays Phoenix A responsive and uniform UI, irrespective of display size, resolution, orientation, etc. 14

15 User Preferences Tailored to Driver Mood and Habits Reordered Re-Ordered Home Row Home Row App Stitch <<<<<<<<<<<<<<< App Stitch Mode Selection: App Stitch <<<<<<<<<<<<<<< App Stitch 15

16 Display Screen Management Single View Multi View, Multi Content Optimizes larger screens that are becoming more prevalent in vehicles 16

17 App Stitching Concerto Feature Page Embedded App Stitch Links Navigation + + Traffictech services News + 72 Navigation Thermostat Building recipes to create a contextual user experience 17

18 Benefits of Phoenix Opens the door to innovative, smartphone-like apps while mitigating driver distraction Enables the appropriate apps at the ideal time Optimizes larger display size Provides customized, contextual user experience 18

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