Project Management in ICT. Prof. Dr. Harald Wehnes

Transcription

1 Project Management in ICT Prof. Dr. Harald Wehnes 5.2 Project Marketing "The success of a project depends primarily on two things: happiness and a great project name" Scott Adams: The Dilbert principle Project Management 1 1 1

2 Why project marketing? Even excellent project management practices are of no use if the project is ineffectively marketed. [Hedwig Kellner] Projects need the support of senior management to get funding They earn the respect of the line managers because they are dependent on them to assign their best staff to the project They have to earn customer approval to get follow-up orders. Source: Schelle [1], p. 405 Project Management 2 2 2

3 Workshop: Tasks of project marketing Tasks of marketing Attract as many customers as possible Get feedback of the users to improve the product. Advertising Tasks of project marketing Raise fund Get pp adapt to the project and apply the project to reality Attract as many stakeholder as possible Project Management 3 3 3

4 Objectives of project marketing Acceptance will be created for the project Basis of trust for trouble-free work Optimal support for the project Tensions and conflicts are avoided proactively Value/ significance of the project is increased Project employee motivation is increased Open information about the project Creates trust Prevents rumours and uncertainty in people who do not participate in the project, but are affected by the project Motto: Do good things and talk about it Project Management 4 4 4

5 Project marketing ensures acceptance of the project 0. Project marketing planning 1. Stakeholder analysis P-marketing requires time and resources a Appropriateness! 4. Controlling 2. Marketing planning List of marketing measures with responsibilities and dates 3. Implementation 5. Lessons learned Project Management 5 5 5

6 Project marketing: Content Provide motivation for the meaning and benefits of the project with enthusiasm Content of information General information on the project (project objectives, project organization, scheduling, etc.) What expectations do have the individual target groups? What benefits have the target groups? Target group specific representations Open and comprehensive information! Project marketing is the responsibility of all team members. Project Management 6 6 6

7 Project marketing tips: project launch marketing Project name: invent a catchy name for the project Project logo, project motto: Use the project logo and motto in all written and visual media Win supporters in top management Specifically to promote project Intranet Employee newspaper Information sheet or brochure about the project Information policy set out with the project team! Who can give information to the outside? Disagreements and conflicts are regulated in the team Project Management 7 7 7

8 Project marketing tips: Ongoing marketing measures Content: Current information about the project and its progress, e.g. (for the stakeholder!) important interim results Briefings (target group-specific) Senior management Affected departments Works Council Always up-to-date intranet page Project information sheet, project flyer (for large projects or programmes) Projects with high visibility: press release Agenda item Marketing of Jour Fixe meetings: if necessary with the attendance of additional stakeholder Project Management 8 8 8

9 Project marketing tips: marketing project close-out Final event with the most important decision makers. Presentations about the project results Announcement of the project results Intranet Employee newspaper CD-ROM Journals For projects with high visibility: Press release or press conference Project Management 9 9 9

10 Project start Examples of good practice Project name Project motto Project logo KOS (Cost management of Output Systems) Save cost of materials instead of personnel costs PMO (Project Management Optimisation) Project has priority! MAB 2006 (Employee survey) Knowing what motivates employees! Project Management

11 Best Practice Project Marketing Message: AOK Bavaria uses innovative new technologies for cost management and process optimization Publications Press release Intranet Internet Staff magazine Employers magazine IT journal Project Management

12 Example: Motto 2015 Invent a motto for your innovative service Time: 10 minutes Team 1: easier study better future Team 2: event your life Team 3: translate your world Team 4: fight in style Team 5: be smelt different Team 6: Yum me your food Project Management

13 Workshop: Motto Invent a motto for your innovative service / company Time: 10 minutes Team 1: near friends, real life Team 2: read what you want Team 3: farming in your living room Team 4: always listening, always understanding Team 5: plan it, do it, earn it. Team 6: your software solution in our hand Project Management

14 Example of practice NIMBUS (1/3) Artikel in Mitarbeiter-Zeitschrift Application German Project Excellence Award Publications Intranet Staff magazine PM Lectures University Wurzburg Project management trainings (Internal) Conferences Publications Case study with suppliers Project Management

15 Example of practice NIMBUS (2/3) Price winner of Deutscher Project Excellence Award (DPEA) Project Management

16 Example of practice NIMBUS (3/3) Finalist International Project Excellence Award 2009 Video Helsinki Talks Al Ain, VAE Bamberg Bonn Christchurch, NZ Frankfurt Helsinki Munich... Project Management

17 Task 5 Develop a communication plan, project name and motto for your project (and continue working on your prototype) Presentation by the actual project managers tomorrow morning Start with the preparation of your final presentation ( ): Agenda Short description of the Start up Project objectives: results, time, financial, social, and NON-objectives Business plan data: Target groups, Customer benefits, Unique selling proposition (USP), Market potential Stakeholder management: stakeholder list with analysis and measures Phase plan with milestones (table or Gantt) WBS: object-oriented, function-oriented and combined Communication plan Risk management Lessons learned Project Management

18 Upload results of task 5 Project Management