Introduction To SWOT Analysis

Transcription

1 Introduction To SWOT Analysis Paul Evans DO, FACOFP Director, William E. Bryan Leadership and Education Institute College of Osteopathic Medicine of the Pacific NW Campus, Lebanon, Oregon

2 Disclosures I have no conflict of interests or unethical financial relationships to disclose. GOP claims of ethics violations against Rep. Paul Evans fall short Statesman Journal 7:17 p.m. PDT September 6, 2016

3 Introduction Strategic planning is vital in planning for the future of organizations Planning involves a process in which present conditions are documented and goals for the future are set in context with internal and external influences Knowing strengths, weaknesses, opportunities and threats illuminates knowledge that can guide strategic plans

4 Objectives Define SWOT analysis List potential uses of SWOT Describe other analysis that assist in SWOT Force field Gap PESTLE Discuss examples of SWOT analysis from others Develop template and some information for AAO SWOT template

5 SWOT Definition SWOT is acronym for Strengths, weaknesses, opportunities, and threats Developed by Stanley Humphrey in 1960s at Stanford University Emerged from Soft Analysis What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat.

6 Steps In SWOT Analysis 1. Collect and evaluate key data 2. Sort data into 4 categories 3. Develop SWOT matrix into all business alternatives in organization 4. Use SWOT to make decisions for strategic plan

7 4 A Model Strategic Planning steps 1. Aim- goals and objectives 2. Assess- use of SWOT 3. Activate- use measures of success 4. Apply- take actions based on information and plans

8 Strengths Current factors that prompt outstanding performance People Resources and facilities Culture Performance / quality Reputation Efficiency / cost Competitiveness Other

9 Weaknesses Current factors that prompt weak performance People Resources and facilities Culture Performance / quality Reputation Efficiency / cost Competitiveness Other

10 Opportunities New business initiatives available collaborations funding community initiatives new technology governmental, grant support public involvement better data collection other

11 Threats Negatively affect organization economic, political instability demands for equipment governmental deficits, reimbursement cuts increasing unfunded needs increased competitors decreased need, lower regard for products other

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13 Examples of SWOT Analysis

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15 Force Field Analysis Identifies forces driving or hindering change Driving force = helping Resisting force = hindering Driving forces must outweigh resisting forces for organizational success Example of FFA for new urgent care center:

16 Force Field Analysis Analysis of hospital for 2 new urgent care centers Driving forces measured site A (1-5) 4.4 transformational leadership 4.2 high skilled personnel 4.4 high profitability 5.0 adequate financial resources 4.1 culture of innovation 4.3 patient perception of quality

17 Force Field Analysis Restraining forces measured site B (1-5) 1.6 limited financial resources 1.2 Poor payer mix & low reimbursements 1.3 marginal patient safety 1.9 lack of healthcare quality 1.5 lack high motivated high skill personnel 2.0 culture opposed to change

18 Gap Analysis Identify most important and most severe gaps for urgent changes Gaps from goals of organization site B Low knowledge Lack of motivation Poor information access Variations in culture and education Lack of resources System barriers to good teamwork

19 PESTLE Analysis Political Economic Socio-cultural Technological Legal Environmental

20 AAO SWOT Factors Use template for organization of 4 categories Realistic, data driven measures 360 review from board, colleagues, members, non members Begin with end in mind What is ideal organization? What are measures for success? Do 4 categories then analysis Act on defined needs Reassess in defined time period

21 Summary SWOT is analysis tool for strengths, weaknesses, opportunities, and threats S and W are internal, O and T are external Force field, gap and PESTLE analysis can supplement SWOT results A well done SWOT analysis can Set organizational objectives Analyze existing strategies Identify needed new strategic processes Define key success measures for success and monitoring

22 References Fisher and Ury, Roger and William (2011). Getting To Yes Penguin Books. pp