2003 Balanced Scorecard Collaborative, Inc. bscol.com. Best Practice Strategy Maps

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1 Best Practice Strategy Maps

2 Private Sector Strategy Maps

3 Software Company Strategy Map Increase Shareholder Value Leader in Strategic Markets Diversified Revenue Streams Predictable Profitability Intimacy ebusiness Solution Leadership Operational Excellence Lifelong Advisor/ Partner Flexible, Innovative Consistently Meets Expectations Proactively Deliver Value One Stop Accountability Deliver Comprehensive Easy to do Business With Internal Build Lifelong Relationships Capture and Leverage Knowledge Leverage 3rd Party Relationships Provide Integrated Business Processes Grow Inter- Enterprise Improve Resource Allocation Effective Solution Processes Well- Managed Effective Cost Market Segmentation Model Learning & Growth Relationship Skills Skills Operational Skills Accountability/ Empowerment Industry/ Domain Expertise Entrepreneurial / Innovative Effective Career & Succession Planning Leverage Knowledge Identify, Attract & Retain Skilled Employees

4 Extended Healthcare Strategy Map Maximize the Quality of Life and Dignity of Older Adults Improve Shareholder Value Create Cash Flow Grow Revenue Create EBITDAR Manage Expenses Trust Choice Consistency Pay For Service Business Process Excel at Quality Resident Healthcare Satisfaction Through Quality Service Excel at Other Resident Services Quality Relationships Develop Trusting Relationships Early Maintain ongoing honest/open communication with residents and responsible parties Optimize Rate and Occupancy Leverage the Right Assets Operational Efficiency Aggressively Manage Residence Expenses Proactively Manage Litigation and Regulations Manage Media Exposure People and Culture Deliver People Proposition: We Make A Difference Employee Satisfaction Retention Talent Performance Culture Provide Technology Support Reliable Functional

5 Community Banking Group Strategy Map Our success comes from F2 - Maximize traditional revenue sources F3 - Grow nontraditional revenue sources F1 - Achieve sustainable double-digit net income growth F4 - Manage financial resources for maximum risk-adjusted return C1 - Understand me and give me the right information and advice. delivering great financial services, C2 - Give me convenient access to the right products. C3 - Appreciate me, and get things done easily, quickly, and right. C4 - Be involved in my communities. Internal Process Acquire New Relationships which is all about developing and managing enduring relationships I4 - Sell the right products at the right time I3 - Communicate the Allfirst brand and value proposition Grow High-Potential and Retain High-Value Relationships I7 - Provide premium service to delight and retain valuable customers I6 - Demonstrate the Allfirst value proposition Increase Quality and Productivity I11 - Consistently deliver the Allfirst value proposition at the right cost I10 - Maximize efficiency and quality of business processes I1 - Segment markets and target prospects for new opportunity I2 - Effectively develop products and access I5 - Identify and recognize highpotential relationships I8 - Focus on the critical fewer I9 - Enhance critical internal and external partnerships Learning and Growth L1 - We develop, recognize, retain, and hire great people. and being a great place to work! L2 - I m developing the skills I need to succeed. L3 - We understand the strategy and know what we need to do. L4 - We have the information and tools we need to do our jobs.

6 Public Sector Strategy Maps

7 State Department of Transportation Strategy Map Stakeholder Value for Taxpayer Money Safe, Convenient Transportation Clear, Timely & Accurate Communication On Time, As Promised Support Business & Commerce Provide Business Cases for Increased Funding Budget & Balance Budget Low Cost Provider of Transportation Services Internal Relationship Streamline Regulatory Approval Process Open & Frequent Communication to Impacted Citizenry Easy to Do Business With Optimize Planning of Siting, Construction & Operations Improve Sustainability & Livability of Communities Innovation Accelerate Economic Dev. Through Transportation Investment Drive Innovation in Transportation Understand Transportation Needs Develop & Apply New Transportation Technology Operational Excellence Focus on cost Effective Deliver World Class Transportation Services Improve Safety Optimize Uptime & Availability Learning & Growth Highly Skilled Workforce Empower Front-Line Employees to Deliver Service Integrated knowledge Infrastructure

8 Federal Government Printing- Communications Strategy Map Vision The vision is to be the recognized leader in document automation and the customer-preferred provider of best value for automated digital and hardcopy document products and services. Excellence Maximize Positive NOR F0 Relationship Innovative and New Business Recover Our Costs F1 Increase market share of existing customers F2 Develop recurring, growth revenue streams F3 Provide the best value to the C1 Educate the customer and demonstrate technical expertise C3 Improve the customer document workflow environment C2 Provide total ebusiness solutions (ordering to delivery) C4 Process Develop the capability to quickly scale up and down in Personnel and Equipment P1 Provide cross-operations distribution of in-house workload P2 Improve accuracy of analysis of costs and estimates of revenue P3 Understand the customer s needs and processes P5 Expand DAPS' solutions to our existing customer base P4 Discover new customers for our services P6 Establish a corporate process to test and assess new technologies P7 L&G Strengthen skills and tools to conduct workload forecasting, analysis, and planning L2 Institute accountability of directors and managers L1 Improve IT competencies at all levels L3 Improve knowledge of suite of DAPS services L4 Improve pricing practices L5 Develop our expertise base on knowledge and content management L6 Describe the future (3 year) vision for DAPS services L7

9 Functional Strategy Maps

10 IT Department Strategy Map Maximize business units ability to add value Increase EBITDA Maximize fund performance Manage IT expenditures Partner Contribution Credibility Competency Offer me innovations that create business value Demonstrate a competitive price Quickly implement solutions Keep my systems running Leadership Business Unit Alliance Operational Excellence Internal Process Anticipate applications of technology in the Services industry Propose compelling business cases for IT solutions Provide World-Class customer service Understand business unit strategies and operations Deliver according to plan Provide reliable and functional systems Effectively select and manage sourcing relationships Integrate solutions using defined architectures, platforms, and processes Learning & Growth Hire, develop, and retain solid performers Foster an environment that encourages and recognizes contribution Communicate and lead at all levels

11 Finance Function Strategy Map Maximize Value to Shareholders Support Corporate / SBU profitable growth Maximize return / profitability Support corporate / SBU productivity / cost reduction Enhance franchise equity through value added service Maintain value-added working relationships with internal constituencies Provide accurate, timely and efficient reporting of relevant information Value-Added Information Books/Records Reporting Operating Efficiency Internal Initiate and leverage new and existing services Efficiently manage firm wide information and provide decision support Improve understanding of core activities Understand and support internal/ external customer Information needs Develop consistent processes to manage reporting and accounting functions Control financial frameworks & standards Help internal customers understand & interpret financial reporting Understand, monitor, assess and report risk Optimize finance department operating efficiency Support channel management excellence Efficiently and consistently support HR processes: payroll, staffing plan Learning & Growth Technology Business & analytical skills Performance measurement system Leadership CFO mindset