Pariksha Labs Pvt Ltd. All Rights Reserved. Pariksha Labs Pvt Ltd

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1 Pariksha Labs Pvt Ltd. All Rights Reserved. Pariksha Labs Pvt Ltd

2 World s Fastest Growing Startup Ecosystem 3100 (2014) Statrups to 11,500 (2020) projected The Next Web, July 2015 Indian startups raised $3.5 Bi in 1 st half of 2015 More than what was raised in mi internet users is an attractive user base; mi transact online 100k startups; 3 mi employees; $500 Bi valuation by 2-25 Mohan Das Pai The Stats are impressive. The energy is the same as 1998 when the outsourcing boom for IT/ITES services started.

3 Preparing Students For IP Industry Rise Of Product Culture - Since 2008, there is a rise of IP based product companies in India fuelled by SAAS, mobile apps and growth of smartphones Rise of ITBS Startups offering transactional services around Web/Mobile, viz travel booking, classifieds, restaurant guide, home delivery, mcommerce, home services, education guide and other database publishing are flourishing (IT Based Startups) Rise of MEAN Stack - Growth in social networks, big data has given rise to new gen tools than existing LAMP stack / Client-Server architectures Rise of Marketing Tech Large communities on Social Media and Digital/Mobile consumption creating demand/solutions for marketing, leads, advertising, analytics and social intent listening

4 IP v/s Service Mind-Set Forward thinking v/s Existing and/or Legacy Skill-set - IP based companies have to create new products/brands while service providers have to support, maintain and extend existing solutions and infrastructre Problem Solving v/s Project Management IP based companies look for problem solvers while service providers have to look at process compliance Experimentation & Innovation v/s Stability & De-Risk approach - Most IP based companies encourage employees to experiment, innovate, publish and iterate with user feedback. Most service providers have elaborate process to control risk and ensure process & solution stability

5 Tech Landscape PLATFORMS TECH NEEDS Cloud Infrastructure AWS, Google, Microsoft, Custom clouds configuration, deployment, management Mobile Apps Web DevOps Design Languages: Objective-C, Java, JS, PhoneGap, Jquery (mobile) Server: MySQL/PHP; MongoDB/Node.js HTML5/CSS ; Responsive Crawlers & Search; Semantics Testing, Scaling clusters, loads, performance, responsiveness Usability, UI, Graphics, Logo, Web Page, Apps, Social Media content

6 Marketing Tech Landscape

7 Startup Roles Job Description Product Manager Developer UI Marketing DevOps Done by / Tasks Founder, Co-Founder, Great communication + great tech skills; Interest and/or passion in a domain Solution Architect, Programmer, Tester Usability, Design, Graphics, Content Communication, Digital tools, Analytics, Channels, Digital Advertising Infra management cloud, servers

8 Startup Skills PLATFORMS Product Manager Developer UI Marketing DevOps Skills Needed Tech, UX/UI, domain, business models R&D Programming Testing Project Management Usability, Design, Graphics SEO, ASO SMM Digital Marketing Mobile Advertising OS configuration; cluster management, security, Protocols

9 Building IP Oriented Skills Core CS Skills as Foundation C/C++; Data Structures; Algorithsm; OS; Database; Compilers should be core subjects in first two years IP / Product Courses - Optional courses from 3 rd year focus on IP creation; entrepreneurship; startup; digital marketing; DevOps; Mobile Apps, Cloud etc with labs. Research v/s Applications Courses Projects that test research ability v/s product oriented applications Marketing Courses Social media marketing; SEO; ASO and/or digital marketing fundamentals with labs DevOps and Cloud courses Optional courses on cloud configuration and management with labs

10 Industry Exposure Startup Internship Summer internship program with Startups Startup / Product Guest Lectures - Industry experts to deliver some lectures ; TiE / Nasscom partnership Incubation/Accelerator Active college incubator program Startup Hackthon/Component Tech Competition based on contemporary domains and theme with judges being from Industry Wiki/Forum/Group College sponsored digital forum for ideas, projects and discussions with participation / moderation from industry experts

11 Metrics I would Like To See Read and implemented an advanced research paper Develops the research and development competence Built & Promoted A Website? Could be information only (Wordpress) or transactional but functional, using the latest techniques and have experience in promoting it to at least 100 people. Build & Promote An App Publish app to store; Promote it to get downloads Marketing Skills Build a community on Facebook, YouTube, Pinterest or whatever else but create content and drive engagement with visitors Cloud Lab Create, configure and manage cloud instance

12 Thank you We are passionate about technology and making it work for you! Contact Us:- Pariksha Labs Website: Landline: