GBS The Digital Reinvention Partner of Choice

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1 GBS The Digital Reinvention Partner of Choice Neil McCormack General Manager, GBS Asia Pacific 6 th September 2017

2 There has never been a tougher time to be in business Technology forces Cloud & flexible service delivery Explosion of data Globalization Regulatory shifts Market forces To be the disruptor versus the disrupted, organizations must reshape their approach to business and address five core challenges Pervasive inter connectivity Security risks + Grow in a low growth, digitally disrupted world + Seek innovation and data leverage as a basis for new growth Competitive forces Mobile & social Relentless focus on cost Enterprise Skill shortages New entrants Sharing economy Changing customer expectations + Take-out structural costs for competitiveness and to fund investment in growth + Win the war for talent to access intelligence and innovation + Transform enterprise processes and systems to enable growth and competitiveness An app is disintermediating me My systems are not keeping up I don t know who my customers are We are drowning in data I am too costly to be competitive New business models are challenging us My industry and business are under disruption

3 Our Clients Pathway to Digital Reinvention Cloud Cognitive & Analytics Emerging Technologies Business model transformation Digital Strategy & ix Design Thinking, Agile, Cognitive and Studio Network Blockchain Internet of Things Restless New Talent Expertise Orchestrated Ecosystems Responsive Operations New Business Models New Focus Market Activation New Ways to Work Actionable Insights Social Mobile Operations transformation Cognitive Process Transformation Cognitive solutions, Watson, Analytics, Industry Platforms Cloud Application Innovation Partnerships, Global Delivery Network, IBM Cloud, GTS, Security Full scale business transformation Applications & Infrastructure transformation Security + Tip of the arrow ideation, strategy and design consulting defining the future of Digital Reinvention and path to growth + Process transformation consulting leveraging market-leading cognitive technology, data analytics, and process services + Core systems modernization via systems integration, cloud migration, microservices, architecture, and data management services

4 Offering Themes are where our cognitive, cloud, and industry come together to impact our clients business Digital Reinvention for Growth Reimagine how to innovate, operate, and create experiences for growth using digital and emerging technologies and unique IBM assets + Auto, Aerospace and Defense + Banking and Financial Markets Watson Process Re-engineering Cognified and Automated BPO for Cost Takeout Next Generation Cloud Enterprise Applications Microservices and Cloud Migration Reinvent business processes with Data Science, Watson, Agile Process Design, IoT and Blockchain, to drive new levels of efficiency and insights Transform and operate processes with Watson Process Reengineering and cognitive automation, to create new value beyond labor arbitrage Capture next wave of enterprise applications with S/4HANA and born on the cloud applications like Workday Accelerate cloud migration and innovation using microservices Industry lens across all Offering Themes + Chemicals and Petroleum + Consumer + Energy, Environment and Utilities + Electronics + Government + Healthcare and Life Sciences + Industrial Products + Insurance + Telecom/Media/Entertainment Cognitive Enterprise Automation Establish the automation blueprint from business process to applications and infrastructure + Travel and Transportation

5 Digital Strategy ix Digital Business Strategy Connected Ops Strategy Customer Engagement & Design Salesforce GBS has built a practicecentric culture focused on people and skill mastery to drive client outcomes across industries Cognitive Process Transformation Digital Strategy & ix Design Thinking, Agile, Cognitive and Studio Network Procurement Cognitive Process Re-engineering Cognitive Process Services Cloud Cognitive Process Procurement Application Transformation Finance Talent & Talent & Innovation Finance Blockchain Talent Reinvention Strategy Industry Operations & Supply Chain Tech & Data Strategy Engagement Marketing Platforms Process Services Cognitive solutions, Watson, Analytics, Industry Platforms Mortgage Process Services Digital Commerce Process Services Cognitive Process Automation Eng. Process Services Cognitive Business Decision Support Advanced Analytics Watson Health Watson AI and Data Platform Industry Platforms Watson IoT Next gen EA & Mobile AMS Innovation Cloud Application Migration Services SAP Oracle Business Networks Workday SAP AMS Oracle AMS Microsoft AMS BlueMix Security & Privacy Complex SI & Arch Cloud Application Innovation Microsoft Hybris Mobile At Scale Success Factors Core AMS Automation IGNITE (Test Innovation) Big Data Services Migration Factory Cloud Innovation Advisory

6 Digital Reinvention Partner for Fashion Matrix Overseas + End to end engagement from brand inception through designing and launching a new fashion category conscious & customised fashion - across 3 markets India, US & Europe Development of brand identity Creation of end-to end marketing services framework Platform for commerce embedded with IBM cognitive solutions

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9 Digital Reinvention Partner for Siam Commercial Bank + 5 year transformation program creates a need to rapidly build skills and capability in new digital offerings, replace aging legacy systems and develop an agile working model to help with their continual transformation. + GBS Cloud Application Innovation team provides Managed Services to SCB for 100+ applications over 5 years. The client's intent is to grow this over the next 2-3 years and take on more applications. + Improved application management processes will be key to supporting the new, agile, digital apps when they come online. IBM ix, a practice within DSI, used experience-driven and agile methods to help SCB deliver value for their customers. Fast, customer-centered digital apps built through agile methods New financial needs advisory flow created giving advisors the right product recommendations based on specific customer needs.

10 Watson for Retail with Lotte Group + The need: to maximize insights from the huge amount of structured and unstructured customer data collected through its various channels, such as the Lotte Members program. + The aim: to derive valuable learnings about customer preferences and product feedback. This would enable Lotte to offer more personalized services to customers, keep product information consistent and offer expert advice tailored to individual customer needs. + The IBM solution: Cloud-based IBM Watson solutions to help the Lotte Group deliver innovation across the business and become a world-class retail company. Intelligent Shopping Advisor for customers internal employee Cognitive Business Decision Advisor for the Group s retail affiliates. Cognitive Business Decision Advisor for employees