(22) (54) (60) (71) (72) (51) ( ) ( ) (52) ( ) USPC /1441; 705/1472 (73) (21) (63) App1.No.: 14/040,565

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1 US A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2014/ A1 GEORGE et al. (43) Pub. Date: Jun. 26, 2014 (54) (71) (72) (73) (21) (22) (63) METHOD AND SYSTEM FOR IMPLEMENTING A CLOUD-BASED SOCIAL MEDIA MARKETING METHOD AND SYSTEM Applicant: Oracle International Corporation, Redwood Shores, CA (US) Inventors: Biju GEORGE, Palo Alto, CA (US); Mehrshad SETAYESH, Lafayette, CO (US); Timothy P. MCCANDLESS, Boulder, CO (US); Patricia PICHARDO, Atlanta, GA (US); Kimberly Ann WOLFE, Decatur, GA (US); Reza PARANG, San Francisco, CA (US); Nanda ARSCOTT, Atlanta, GA (US); Jeff CONDIT, Atlanta, GA (US); Brian CULLER, Atlanta, GA (US); Noah HORTON, San Francisco, CA (US); Michael James STRUTTON, Villa Rica, GA (US) Assignee: Oracle International Corporation, Redwood Shores, CA (US) App1.No.: 14/040,565 Filed: Sep. 27, 2013 Related US. Application Data Continuation-in-part of application No. 13/004,796,?led on Jan. 11, 2011, Continuation-in-part of appli (60) (51) (52) cation No. 14/021,820,?led on Sep. 9, 2013, Contin uation-in-part of application No. 12/859,675,?led on Aug. 19, Provisional application No. 61/707,628,?led on Sep. 28, 2012, provisional application No. 61/427,000,?led on Dec. 23, 2010, provisional application No. 61/780,562,?led on Mar. 13, 2013, provisional appli cation No. 61/780,611,?led on Mar. 13, 2013, provi sional application No. 61/698,713,?led on Sep. 9, 2012, provisional application No. 61/698,715,?led on Sep. 9, 2012, provisional application No. 61/235,277,?led on Aug. 19, Int. Cl. G06Q 50/00 G06Q 30/02 vs. C]. Publication Classi?cation ( ) ( ) CPC..... G06Q 50/01 ( ); G06Q 30/02 77 ( ) USPC /1441; 705/1472 (57) ABSTRACT Disclosed is an approach for implementing a system, method, and computer program product for performing social market ing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, With rapid ability to react to opportunities in the marketplace a External Social Network 148a Social Media Facabnuk Twitter Dashboard data Internal Social Network 148b 102b Social Media Social Monitor/Analysis Service 144 Social Media lm Tweets wan Social Marketing M Campaign142 Markeli ng/crm Application 146 Database 1 1 0

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