Unified Communications Are We There Yet?

Transcription

1 Unified Communications Are We There Yet? Today s Messaging Solutions Positioned for Tomorrow Katherine Owens Mills Senior Director, Market Development NMS Communications Paul Weyer Director of Development and Technology Voice Mobility International

2 NMS Innovators Webinar Advancing Communications with Voice Technology! Twelve months of telecom industry and technology information! Tailored for today s innovative solution developers! Presented by NMS and their partner application industry leaders! Complemented by hosted, on-line technology forums immediately following the webinar

3 Agenda! Who is NMS?! Unified Communications in the Enterprise Marketplace " Definition " Product evolution " Business issues " Key technologies! Who is Voice Mobility?! Unified Communications in the Carrier Marketplace " Definition " Technology issues " (Un)common subscriber experiences! Q&A! NMS Developer s Forum open chat room

4 About NMS Communications! Leading provider of systems, system building blocks, and services for next-generation communications solutions " With a focus on enhanced communications services, voice-driven applications, and packet infrastructure markets! With a history of creating value for communications solution innovators equipment suppliers, application developers, and telecom operators based on " NMS-built technologies and services " Strategic relationships with technology partners " Industry-leading supply chain and integration partnerships

5 NMS at a Glance Product Development Sales & SE support Channel Partners Headquarters! 20+ years in telecom! Products deployed in 90 countries! 24/7 worldwide technical support! Solid financial position! ~500 employees in product development 0 ~150 in field, support

6 Unified Communications: Phases of Transition Visibility Unified Messaging Intelligent Dial-tone Technology Trigger Voice Portals Intelligent Assistants Peak of Inflated expectations Enterprise Voice Portals Voice over IP Speech Recognition Software contact switching Instant Messaging Corporate Directories Unified Communications Trough of Disillusionment Today Desktop Groupware ACD Slope of Enlightenment Messaging & Alerting Hype Cycle Plateau of Productivity 0-2 years to maturity 2-4 years to maturity 4+ years to maturity product sets Maturity

7 Unified Communications A Definition According to Gartner, Unified Communications, or UC, is the convergence of contact and interaction silos CONTACT! Real-time: conferencing! Almost real-time: SMS, IM, alerts! Messaging: , VM, fax, wireless devices INTERACTION! Info-sharing: calendar, scheduler, greetings! Groups: workflow, voting! Directory: personal, enterprise-wide

8 Market Update The convergence of Messaging and Communications is going to create a $1 trillion market! Davidson Consulting " Unified Communications! $8B market size in CY02 growing at CAGR of 32% to $18B in CY05 In-Stat and Radicati Group " Converged voice and data! $61B market size in CY02 growing at CAGR of 9% to $79B in CY05 InfoTech; Synergy Research

9 Business Drivers! Competitive and strategic drivers " Improved communication = better responsiveness to customers and productivity! Cost control drivers " Unifying communication = integrating multiple components, many of which are already in place " Consolidated administration and application integration delivers major, tangible savings! Productivity drivers " Multimedia collaboration increases customer access, and unified access is key to simplifying communication for the enterprise, customers, and partners

10 Customer Drivers! Could this be the Killer App? " Consumers have always been willing to pay for the ability to communicate easily and naturally! Implications for true success! " Multimodal " Service simplicity " Time, location and information optimization! AND customers are ready and waiting " 81% believe remote message access is important Research Consulting " 82% believe mobile message notification is important " 55% believe remote access to schedules, calendars and directories is important

11 Technology Drivers! Current market trends support the theory that UC is happening now! " Access and performance " IP PBX upgrade cycle " Open-standards " Multi-vendor and system integrator partnerships " Customers desire for ROI while keeping the customer first! Wireless is key to convergence " Global adoption of wireless services provides a key platform for delivery of Unified Communications. " With technology advancements and market competition, the benefits of UC are easier to convey and sell! (SBC)

12 Challenges do exist! Simplifying user interfaces using standards but which one?!! SALT, VXML, CCXML, X+V! Creating boundaries what and where will integration take place! While crossing boundaries convergence of wireless text messaging (SMS & MMS) with wireline (IM)! Availability and cost of services, and multi-mode phones to support those services

13 But Challenges are Being Met! Interoperability! Maturation of VoIP technology, including standards that are universally supported for cross-network interoperability! Migration of devices to converged multi-modal devices! Improvements in speech recognition and text-to-speech technologies! The emergence of converged VARs who understand both telecom and data communications

14 NMS Working to Lead the Way! Continued leadership in delivery of products and services! Strategic partnerships with application and technology providers! Best-in-class supply chain and integration partnerships! Established global presence

15 So is it NOW?! Foundation technologies are in place " Open, standards platforms " Multi-channel capability " Multi-service environment " Evolution to IP is happening! Supporting technologies are mature " Speech recognition " Text-to-speech! AND devices [of choice] are becoming available

16 Technology Meets Practicality Living in the Post-Hype World Unified Communications in the Carrier Marketplace

17 Who is Voice Mobility? Voice Mobility is a global telecommunications solution developer and provider. We develop strong global partnerships with our customers to mutually leverage our leading communications software, services and expertise to increase revenues, strengthen brand and reduce operational costs.! Corporate HQ in Burnaby, British Columbia! Research and Development in Victoria, British Columbia! Research office in Halifax, Nova Scotia! Sales offices in New York and San Diego! Existing product deployed in worldwide markets! 20-person company focused on telecommunications software development

18 VMI Value Proposition: UCN 200! Offers telecom providers the same features and functionality provided by their existing legacy voic systems for a lower TCO! Provides value-enhancing Unified Communications services that provide opportunities for incremental revenue increases! Provides a wide variety of messaging options, from basic voic to full-featured UC! Allows telecom providers to bundle with existing CLASS services or create new value-add bundles! Highly scalable, available, and low cost all on one platform (of course, running with NMS cards)

19 What is UC in the Carrier Space?! One Number! Unified Messaging! Follow Me! Call Screening! Call Announce! Message Notification(s) Unlike the Enterprise UC space, telecom operators are restricted by a lack of consistent integration into all the potential subscriber data stores (e.g. LDAP, Lotus Notes, Exchange, Hotmail, MSN, Fat Clients, etc.)

20 UC Carrier Marketplace! Radicati Group pegs the 2002 UC market at $461M! They project this to grow to $8B by 2006, with approximately 89 million seats worldwide Voice Mobility plans to take UC market share by securing an installed base of voic subscribers. Our service providers will then offer enhanced services, such as UC, on the same platform, and all at a low TCO.

21 Technology Issues! PSTN connectivity! and web infrastructures! Networking infrastructure (message exchange)! Generalized message notifications! Availability technologies for stringent SLAs! System integration into existing Infrastructure! Scalability for lower TCO (capital, OSS/BSS integrations) " Orders of magnitude larger than enterprise products! VoIP in the wings thinly deployed by Tier 1 carriers

22 UC Gotchas! Operational complexity! Explaining UC as a VAS to the general public! Scalability vs. features! Open, extensible architectures are paramount! Complex subscriber experiences

23 (Un) Common Subscriber Experiences! Find-me Fast! Caller confusion! Complicated subscriber interfaces! Manual fax callers! Message notification overload! Call Screening with Call Announce! Caller Hang-up/User Accept race conditions! Keeping caller on-hook long enough

24 NMS Role! High-density PSTN access with plenty of DSP! Hardened technology! Available in multi-os and layouts! Extensible technology VoIP-ready CG line! CAS, SS7, ISDN all available for worldwide deployment! UC feature support

25 Voice Mobility: Communication Experts Voice Mobility has! Proven products, deployments, and experience! Solid value proposition that will promote UC adoption through enhanced service upsell potential on voic base! Partners for carrier integrations and the partner support team to back it all up!

26 For more information! Contact " NMS Katherine Owens Mills katherine_owens " VMI Paul Weyer May Multimodal Applications " May 7, 2003 " Watch for registration info at

27 Please take a moment now to complete our short survey, while we start the Q & A

28 Q&A

29 Solution Developer Forum! To continue the discussion today log on for live text chat " Log in instructions! Enter your user name (first initial, last name, e.g., JDOE)! Password: nms! Check the scheduled discussion threads for more application/industry topics sponsored by NMS

30 Unified Communications Are We There Yet? Today s Messaging Solutions Positioned for Tomorrow Katherine Owens Mills Senior Director, Market Development NMS Communications Paul Weyer Director of Development and Technology Voice Mobility International