Q Results & Acquisition of Tea Leaves Health

Transcription

1 Q Results & Acquisition of Tea Leaves Health

2 Safe Harbor During the course of this presentation, we may make forward-looking statements, including statements regarding the company's future financial and operating results, the expected impact of the acquisition of Tea Leaves Health, future market conditions, and the plans and objectives of the management for future operations. These forward-looking statements are not historical facts, but rather are based on our current expectations and beliefs and are based on information currently available to us. The outcome of the events described in these forward-looking statements is subject to known and unknown risks and uncertainties that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to those Risk Factors contained in our SEC filings. All information provided in this presentation is as of today. Except as required by law, we undertake no obligation to update publicly any forward-looking statement to conform the statement to actual results or changes in our expectations. Also, it is our policy not to comment on our financial guidance other than in public communications. 2

3 CEO Remarks

4 Q Results

5 Q Financial Summary Q Q % Y-O-Y GROWTH Advertising & Sponsorship Revenue $50.2M $36.9M +36% Premium Services Revenue $4.6M $4.6M - Total Revenue $54.8M $41.4M +32% Adjusted EBITDA $10.2M $6.9M +48% Cash Flow from Operations $8.5 $ % 5

6 Q Key Metrics Q Q % Y-O-Y GROWTH # of Advertisers % Average Revenue Per Advertiser $235K $236K (1%) Average Revenue Per Top 30 Strategic Advertiser $1.1M $791K +41% Pharma Advertising Revenue $38.0M $28.5M +33% 6

7 Acquisition of Tea Leaves Health

8 What Is Tea Leaves Health? The leading SaaS-based marketing and analytics CRM used by hospital systems to identify and engage consumers and physicians 8

9 A Large Revenue Opportunity Direct access to $2 billion dollars in annual hospital marketing spend, a fast-growing opportunity $3.0 Annual Hospital System Marketing Spend ($ in billions) 15.8% CAGR $2.0 $ Source: Kantar Media,

10 The Tea Leaves Health CRM Solution IDENTIFY Target high-value patients and physicians using first- and thirdparty data ENGAGE Create and deploy segmented, engaging marketing campaigns MEASURE ROI Use data and analytics to prove out the efficacy of marketing programs 10

11 Case Study: Patient Acquisition CUSTOMER Large medical center San Antonio, TX 1,000 Beds Goal to drive new patients to cardiology services SOLUTION Tea Leaves Health CRM to identify and engage 10,000 potential patients First- and third-party data Resulted in 1,200 patient engagements and ROI in excess of 10:1 11

12 Why Acquire Tea Leaves Health? New and large market opportunity New premier customer base SaaS-based recurring revenue model Leverages existing core assets 12

13 Tea Leaves Health Going Forward Continue to gain share in the large hospital system market Leverage EVDY s content, audience, data, and digital marketing capabilities Cross-selling opportunities with existing EVDY customers Expand Tea Leaves Health solution to small- and mid-market pharma 13

14 The EVDY Vision

15 We operate the leading digital marketing and communications platform for healthcare marketers who want to engage with consumers or health care professionals. PHARMA COMPANIES CPG & OTC COMPANIES RETAIL / PHARMACIES PAYERS / EMPLOYERS PROVIDERS 15

16 Our Customers Objectives IDENTIFY : Identifying and understanding who to reach REACH : Ability to access their target audience ENGAGE : Creative assets and content to engage that audience MEASURE : Data and analytics to optimize and measure the impact 16

17 Our Solutions Customer Relationship Management Audience Identify Reach Measure Engage Advanced Analytics Content 17

18 Leading Digital Marketing & Communications Platform Identify Reach Measure Engage PHARMA COMPANIES CPG & OTC COMPANIES RETAIL / PHARMACIES PAYERS / EMPLOYERS PROVIDERS 18

19 Acquisition Details & Financials

20 Tea Leaves Health Key Metrics at June 30, 2015 AT JUNE 30, 2015 # of Signed Customers 23 % of Total Customers Live ~60% Average Annual SaaS Revenue Per Live Customer ~$300K 20

21 Tea Leaves Health Transaction Summary Acquisition Completed August 6, 2015 Purchase Price $30 million > Cash on Closing $15 million > Common Stock Escrow on Closing $4 million > Deferred Payment Due in Cash or Common Stock¹ Potential Earnout² Payable in March 2017 Total Potential Purchase Price $11 million $20 million $50 million ¹ Payable within six months of closing, at EVDY s discretion, in cash, shares of common stock, or a combination of cash and shares of common stock. ² Earnout contingent on a specific contracted amount of recurring SaaS revenue at 12/31/16 and paid 50% cash / 50% EVDY common stock. Earnout contingent on retention of top executives, who are subject to a four-year non-compete. 21

22 We operate the leading digital marketing and communications platform for healthcare marketers who want to engage with consumers or health care professionals. PHARMA COMPANIES CPG & OTC COMPANIES RETAIL / PHARMACIES PAYERS / EMPLOYERS PROVIDERS 22

23 Full Year 2015 Financial Outlook Reaffirming Everyday Health total revenue guidance provided on May 11, 2015 EVDY GUIDANCE EVDY ANNUAL GROWTH (2) Total Revenue (1) $236.0 $244.0M 28% 32% Adjusted EBITDA $46.5M $49.5M 29% 37% (1) Everyday Health total revenue guidance provided on May 11, 2015 (2) Growth over full year 2014 financial results (3) Includes approximately four and a half months estimated impact from Tea Leaves Health 23

24 Q Financial Outlook EVDY GUIDANCE EVDY ANNUAL GROWTH (1) Advertising & Sponsorship Revenue $51.5M $56.0M 36% 48% Total Revenue $55.0M $59.5M 30% 41% Adjusted EBITDA $9.0M $11.0M 26% 54% (1) Growth over Q financial results (2) Includes approximately two months estimated impact from Tea Leaves Health 24

25 CEO Wrap Up

26 THANK YOU 26